Survival is the metric
Ad libraries are public, and most people who open one count the ads. The count is the least useful thing in there. A company running four hundred ads is not four hundred times more interesting than one running four.
The signal is time. Nobody keeps paying to serve an ad that does not work. So the ads still running after three months have passed a test that cost real money, and the ones that vanished after two weeks failed it. You are reading the results of an experiment somebody else funded, with the losers already removed.
Worked on Loop Earplugs
Measured 10 September 2026 from the public ad library:
6,774 ads running. A number that tells you the scale of the operation and nothing about what works.
Median lifespan: 87 days. The typical Loop ad has been live for over three months. That is not a company testing constantly. That is a company that found its angles and is now buying reach with them.
47% still running after 90 days. Nearly half of what they launch survives the quarter, which is a high survival rate and says the creative is being made against a proven template rather than from scratch.
16% video, 5 placements. Mostly still images, spread across five placement types.
18% carry a discount. Fewer than one in five, so price is not the main lever, but it is not absent either.
Reading the shape
Those numbers together describe a specific strategy, and it is one you can recognise or deliberately avoid.
A high median lifespan with a high survival rate means the winners are known and the budget is going into distribution. The interesting question for a competitor is not how to outspend that, it is what the surviving ads actually say, because that message has been validated at a scale you cannot afford to replicate.
The opposite shape, a short median with low survival, is a company still searching. That is a company you can beat on message, because they have not found theirs yet.
And the changes are sharper than the levels. A median lifespan dropping means the old winners stopped working. Video share jumping from a fifth to two thirds is a channel bet placed weeks before its results are visible anywhere else. An offer share climbing means the ladder is not doing its job and price has become the lever.
What to take from it
Read the survivors, not the newest. The ads at the top of the library are usually the most recent. The ones worth your attention are the oldest, and you have to sort by launch date to find them.
Look at where they land. A long-running ad pointing at a dedicated page rather than the homepage is a complete funnel that somebody proved. The page is as much of the finding as the creative.
Count the angles, not the assets. Fifty ads are often five arguments in ten formats. The argument is the thing to learn from.
Where these numbers come from
The public ad library, collected weekly, with each ad's first-seen date kept so lifespan can be measured rather than guessed. The lifespan and share figures sit on the Benchmark, and the individual ads, longest-running first, with their headline and the page they point to, sit on Details.
Lifespan is the one number here that cannot be looked up. A library shows you what is running today. To know that an ad has run for 94 days, somebody had to be watching 94 days ago.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.