It is on the homepage. It is in your inbox. Your CEO sends you a link to it with no message, which is somehow worse than a message.
Nobody notices the 8%.
A quiet 8% rise across a product line is the more interesting event, and almost nobody catches it, because there is nothing to catch. There is no banner. There is no email. There is just a number that used to be different.
We read every price and every variant, every run, and diff them against the previous run. Not the headline price. Every variant, because that is where the real move hides.
The pattern worth watching for: they leave the entry product alone, raise the middle, and quietly delete the cheapest variant. Nothing announced. Average order value goes up. Their price page still says the same starting figure it said in June, so nobody outside the company notices for a quarter.
A sitewide 30% off is the opposite. It looks like strength and it usually is not. It is inventory, or it is a quarter that needs saving, and it tells you they will be cash-focused for the next few weeks. That is worth knowing before you decide to go head to head on paid.
One of those is a strategy you should probably copy. The other is a weakness you should probably exploit. They look identical in a screenshot.
There is a related trap we hit early and now guard against. If a free plan gets parsed as having a price, or a footnote about a different plan bleeds into the number, the whole snapshot is unreliable, and an unreliable snapshot that looks confident is worse than no snapshot. So the run marks itself untrustworthy and the report leaves the section out rather than printing a tidy lie.
What we cannot see is the discount codes that never touch a page. Retention offers, win-back codes, the 20% a rep gives on a call. If it does not appear publicly, we do not have it, and neither does anyone else selling you a price tracker.
One thing to do next: pull up your main competitor's cheapest product, and then find their cheapest variant of it.
If you cannot remember what that number was three months ago, that is the gap.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.