Details | Kvasano

Battlecard

What a seller needs before a call with somebody who is also talking to AG1, taken from the same measurements as the rest of this page.

What AG1 can put on the table

They can point to 3 published customer stories.their own site, 2026-09-10

Not on the card, and why: their price — no catalogue or pricing snapshot for them, so any figure here would be a guess. their promise — no homepage snapshot, so their headline is not recorded. their weak points — fewer than 20 low-rated reviews read for them, and a share below that floor moves more than five points on a single review. objection answers — they need the same themes measured on both sides with at least 20 low-rated reviews each, and a gap of five points or more. A blank block would read as an absence of the thing rather than an absence of the measurement.

Explain the data

No line here is written by hand, so it cannot go stale: it is rebuilt every time the data is. Each line carries its own source and date, because the prices are read on a different day than the reviews.

What they sell

We cannot read a range for AG1. They publish neither a product feed nor a pricing page we can parse.

If they are on a platform we do not cover yet, or the prices live behind a login or a quote, that is the answer to give the customer — and it is worth knowing, because a competitor who will not publish a price competes differently from one who will.

Explain the data

That is a fact about what they make public, not a finding about their business: it is why the catalogue, price and bundle rows are marked as not measured rather than shown as zero.

Voice of Customer

Standard analyses that read only off the range, the prices and what buyers said about them.

1

Ratings tell you a product is weak. Review text tells you why. These are AG1’s own customers, in their own words, grouped by the problem they describe.

Not measured: this analysis requires a review-text snapshot.

2

Positioning map

Price against rating, one dot per product, for AG1 and Grüns side by side. The textbook version runs on survey perceptions nobody can afford to collect. This one runs on the price they charge and the score their own buyers gave, both read off the live stores.

How to read it. Right is dearer. Up is better rated. The bubble is how many reviews sit behind the score, because 4.9 on 11 reviews and 4.9 on three thousand are not the same claim. Only products that have both a price and a review score are plotted, which is 10 of the 21 products we hold between the two stores.

AG1, 0 products Grüns, 10 products

Source: their catalogue and review widget, 2026-08-22, and Grüns’s own

What the map says

Measure	AG1	Grüns
Median price of a plotted product	–	$57.05
Review score, weighted by how many reviews	–	4.74
Reviews behind the plotted products	0	440,302

What this does not do. A review score is not quality, it is the score of the people who chose to leave one, and both stores show only their own. Products without reviews are absent from the map rather than plotted at zero, so a new launch looks like nothing here even when it is selling.

3

Price architecture

A price ladder shows what a brand wants you to buy first and what it wants you to trade up to. The gaps in the ladder are where a competitor can enter without starting a price war.

Not measured: this analysis requires a pricing snapshot.

4

Strategy canvas

The factors this category competes on, and how hard AG1 and Grüns lean into each. Not asserted: every level is read off the two live stores, their reviews, and what each has published.

How to read it. Each factor is scaled against whichever brand leans into it hardest, so the two curves can share one axis when the raw numbers cannot. A high point is not automatically good: a high price level means dearer, and whether that is a strength depends on the curve around it. Where the curves separate is where the two brands are actually playing different games.

AG1 Grüns

Source: both catalogues, both review widgets and both sitemaps, 2026-08-22

The numbers behind the curve

Factor	What it measures	AG1	Grüns
Range breadth	how many products the buyer can choose between	–	21
Price level	median price across every variant, higher means positioned dearer	–	$57.05
Weight of proof	total reviews carried across the range	–	440,303
Review score	weighted average of those reviews	–	4.74
Published pages	the content moat: pages either brand has put online	776	164
In stock right now	share of variants a buyer can actually buy today	–	96%

Where the curves separate most: published pages. AG1 leans into it harder than Grüns does — 776 against 164. A canvas is only useful if you then decide what to raise, reduce, create or eliminate; this is the factor where that decision costs or earns the most.

What this does not do. The levels are relative to each other, not to the category: both curves can be low on a factor the whole market has abandoned, and nothing here would say so. range breadth, price level, weight of proof, review score, in stock right now are measured on one side only, so the curve breaks there rather than guessing.

What is working

The ads that went live in the window1 item

Every ad Meta's own library dates to the seven days up to 2026-08-22. Counted on their start date, so our collection limit cannot inflate it.

44984316504132782026-08-16FACEBOOK, INSTAGRAM, THREADS

These ads have run for weeks and are still live. The longer they keep paying to show an ad, the better it is converting. Copy the angle, not the brand.

155d running

Clinically-Backed Nutrition Support

Shop now4 platforms· runs as 2 variants

Authority hook · still live after 155d

Third-party credibility answers the safety objection first, which is what unblocks a category touching health.

152d running

Hugh Jackman Thinks AG1 Is a No Brainer

Shop now4 platforms· runs as 2 variants

Image-led, proven hook · still live after 152d

Almost no copy to read: it has survived 152 days with no copy to carry it, so the image is doing the work.

144d running

Energy Support Without The Crash

See details3 platforms· runs as 2 variants

Image-led, proven hook · still live after 144d

Almost no copy to read: it has survived 144 days with no copy to carry it, so the image is doing the work.

128d running

Nutrition Support for Every Life Stage

Learn more3 platforms

Image-led, proven hook · still live after 128d

Almost no copy to read: it has survived 128 days with no copy to carry it, so the image is doing the work.

86d running

Stronger mornings start here.

Shop now4 platforms

Image-led hook · still live after 86d

Almost no copy to read: 86 days in with almost no text, so the visual is the whole test.

85d running

Start The Day Off Right

Shop now5 platforms

Authority hook · still live after 85d

Third-party credibility answers the safety objection first, which is what unblocks a category touching health.

81d running

The Thing No One Tells You

Shop now5 platforms

Authority hook · still live after 81d

Third-party credibility answers the safety objection first, which is what unblocks a category touching health.

77d running

Multiple Benefits in 1 Scoop

See details4 platforms· runs as 3 variants

Image-led hook · still live after 77d

Almost no copy to read: 77 days in with almost no text, so the visual is the whole test.

73d running

Make a Pro Move

Shop now4 platforms· runs as 2 variants

Image-led hook · still live after 73d

Almost no copy to read: 73 days in with almost no text, so the visual is the whole test.

66d running

Hugh Jackman is a Morning Person

Learn more5 platforms

Image-led hook · still live after 66d

Almost no copy to read: 66 days in with almost no text, so the visual is the whole test.

35d running

Welcome to the Next Gen of Wellness

Shop now4 platforms

Comparison hook · still live after 35d

It borrows an existing consideration set, so the buyer is already shopping when they read it.

Show 5 more adsShow fewer

Plus 31 dynamic catalog ads (Advantage+) that auto-rotate products from their store.

Explain the data

live now, oldest 7 months, creative sample from 2026-08-22 (22 days ago)

Where they send traffic

The landing pages their ads point to, ranked by how many ads drive there. This is what they are actively pushing right now.

#1 · 26x /hugh-jackman 3 markets #2 · 23x /best-green-powder-offers #3 · 22x /en-au #4 · 5x /ag1-pro-performance-optimizer #5 · 5x /energy-support #6 · 4x /womens-health #7 · 4x /ag1-pro-gut-muscle #8 · 4x /pro-general #9 · 4x /ag1-pro-glp1-muscle #10 · 4x /campaign/immunity/ctr #11 · 3x /pro-performance #12 · 3x /gut-health #13 · 3x /en-nz #14 · 3x /idme #15 · 3x /teachers #16 · 3x /landers-essentials-01

Explain the data

live now, oldest 7 months, creative sample from 2026-08-22 (22 days ago) measured 2026-09-01

The same page in several regional storefronts or languages counts once, with the number of markets next to it — a page running in seven markets is a global bet, one running in a single market is a test.

What their ads are made of

The creative pattern behind their ads: they barely discount, lean on always-on catalog ads, and send to product and dedicated landing pages.

Recurring hooks

9xMost multivitamins fall short.

4xOne scoop.

4x90 Days of AG1.

3xReady to upgrade your health routine?

3xDaily nutrition plus advanced muscle and gut support, with key ingredients like Creavitalis® creatine…

3xWith energy support from superfoods and B vitamins, AG1 helps Hugh start every day ready to go.*

3xAG1 provides daily energy support powered by superfoods and B vitamins to help keep you moving.

2xNo matter the decade, AG1 is daily foundational nutrition to keep you supported.

2xAG1 Pro delivers advanced muscle and gut support built on the foundation of AG1 Next Gen.*

2xStart AG1 Pro and an AG1 Pro x YETI Shaker comes with your first subscription order, free.

Explain the data

live now, oldest 7 months, creative sample from 2026-08-22 (22 days ago) measured 2026-09-01

Their ad ideas

The recurring hooks in the section above count sentences, which is not the same as counting ideas: near-identical wordings are counted separately, so the tail never shows up.

9xMost multivitamins fall short. (median 66 days live)

6xAG1 provides daily energy support powered by superfoods and B vitamins to help keep you moving. (2 wordings, median 114 days live)

5xOne scoop. (2 wordings, median 141 days live)

5xDaily nutrition plus advanced muscle and gut support, with key ingredients like Creavitalis®… (2 wordings, median 75 days live)

4x90 Days of AG1. (median 40 days live)

3xReady to upgrade your health routine? (median 144 days live)

3xNo matter the decade, AG1 is daily foundational nutrition to keep you supported. (2 wordings, median 117 days live)

3xStart AG1 Pro and an AG1 Pro x YETI Shaker comes with your first subscription order, free. (2 wordings, median 74 days live)

2xHow many supplements are in your cabinet right now? (median 24 days live)

1x"I'm doing everything right, why do I still feel like something's missing?" (median 65 days live)

1xA GLP-1 can cost you hard-earned muscle. (median 77 days live)

1xAG1 is rigorously tested for quality and third-party verified. (median 201 days live)

1xAG1 keeps your gut health balanced with prebiotics, probiotics, and digestive enzymes. (median 133 days live)

1xEating less is no reason to cut corners on quality. (median 70 days live)

1xEXCLUSIVE: 25% OFF AG1 FOR TEACHERS (median 29 days live)

1xFeeling the slump? (median 29 days live)

1xMeet more of your nutritional needs with AG1 (median 49 days live)

1xMilitary and First Responders get 25% off AG1 (median 40 days live)

1xYour easiest health habit. (median 65 days live)

Explain the data

measured 2026-09-01

Grouped on the words they share, 19 distinct openings sit behind the 50 ads we analysed, and the five largest cover 58% of them. The number to read is the concentration, not the count: a wide range with a heavy top is a different bet from a hundred ideas that all carry the same weight.

TikTok ads

What AG1 pays TikTok to show, from TikTok's own Commercial Content Library.

12 TikTok ads across 2 countries, shown 2025-11-25 to 2026-07-22. The library gives a destination for 9 of them, and it is /de-eu/campaign/immunity-ed-tt-bf. TikTok's Commercial Content Library only covers the EU, so this is their European advertising, not all of it.

Google Ads

What AG1 is paying Google to say right now, from Google's own Ads Transparency Center.

Google Ads

Running 5 video ads (advertiser: AG1 EU Enterprise Limited). Longest live 97 days.

Messaging house

The analyses that read off their creative and their funnel: what they say, how they test it, and what a buyer meets on the way in.

1

A messaging house is usually drawn from the inside out: what we would like to say. This one is read off both websites, so the top of the house is what each brand actually leads with and the floor is what it can evidence.

The roof. The one sentence each brand leads with, taken off the homepage as we fetched it.

Brand	Leads with
GrünsYou	“Grüns fills the nutrition gaps you and 90% of people have. Grüns supports gut health, energy, immunity, recovery, beauty, and focus. Just one grab-and-go snack pack of gummies daily. Made in the USA and Canada. No artificial colors or flavors. Plant-based, vegan, and free from gluten, dairy, and nuts.”
AG1Tracked rival	“AG1 delivers a broad range of micronutrients including vitamins, minerals, and bacterial cultures for your gut, in one daily scoop.”

Source: their on-site claims, above the fold, 2026-08-22

The pillars: what each brand claims

Claim type	Grüns	AG1
Positioning	nothing found	Sustainable
Certifications	FDA	nothing found
Security & compliance	Encryption	nothing found

Source: their on-site claims, 2026-08-22

Counted by how often each claim appears across the pages we read, not by how prominent it is. A claim made once in a footer counts the same as one in the hero.

The floor: what you can actually prove

Nothing on your own pages contradicts itself, and every performance figure we found has evidence next to it. That is rarer than it sounds.

Source: your own site, 2026-09-07

What this does not say: a claim we cannot find is not a claim the brand does not make. We read the homepage, a product page and the policy pages, not the whole site, and we match on wording. Absence here means absent from those pages.

2

Creative testing matrix

Most creative analysis counts what a brand is running. This one measures what it keeps running. Nobody pays for an ad that loses, so lifespan is the closest thing to a result we can see from outside.

The headline. AG1’s longest-surviving combination is dynamic, no offer at a median of 77 days. The shortest is dynamic, with offer at 40. Same brand, same budget, same week: the difference is the format and whether it carries a discount.

Source: their live ad creatives, how long each one ran, 2026-08-22

Median days live, by format and offer

Format	No offer	With offer	Still live after 90 days
dynamic 31 ads	77 d 25 ads	40 d 6 ads	8
image 4 ads	143 d 4 ads	– 0 ads	3
video 15 ads	62 d 14 ads	74 d 1 ad	3

Source: their live ad creatives, 2026-08-22

Median, not average: one ad running for a year would drag an average up on its own. Cells built on fewer than five ads are shown but not used for the headline.

How to use it. Build your next test as dynamic, no offer, because that is the shape their money has already voted for, and give it the 77 days it takes before judging. Copy the shape, not the ad: the angle is the finding, the execution is theirs.

What this does not say: lifespan is a proxy for performance, not a measurement of it. An ad can stay live because it works, or because nobody turned it off. We use the median across many ads to blunt the second, but we cannot see their account.

3

Customer journey

Every stage from discovery to repeat purchase, filled with what we measure about AG1. Where a stage has no source, it says so instead of guessing.

2/5

stages we can see

The path, stage by stage

Stage	What we see	Where it comes from
DiscoveryHow someone first hears of them	38 podcast episodes mention them	Apple Podcasts
DiscoveryHow someone first hears of them	86 creators in the ads and posts we sampled	their ads and organic social
ConsiderationWhat they say to someone who is looking	Their most repeated ad angle: dynamic is their most used ad format, 62% of what they run	Meta's ad library
EvaluationWhat a buyer checks before deciding	Nothing measured at this stage. It needs a source we do not run for this brand.
PurchaseWhat it takes to get the first order	Nothing measured at this stage. It needs a source we do not run for this brand.
RetentionWhat happens after the first order	Nothing measured at this stage. It needs a source we do not run for this brand.

Source: their own site, their ads and the AI answer engines, 2026-08-22

What this does not do. A journey drawn from the outside is what a stranger can observe, not what their funnel actually does. We see the offer on the popup, not how many took it. Treat a stage with one line as thinly covered rather than as simple.

How much they publish

New pages this week7 items

Every page AG1 added to their sitemap between the previous snapshot and this one. Language variants of the same page are folded into one row, with the number of locales next to it.

Blog posts published3 items

Every post AG1 added to their own sitemap between the two readings. Language variants of the same page are folded into one.

How much content they publish for SEO. A large, growing footprint means they are betting heavily on organic search.

New content this week

2 new other · 4 new blogs

other/hcp blogs/health-guides/articles/do-fiber-gummies-work blogs/health-guides/articles/how-to-stay-healthy-while-traveling blogs/health-guides/articles/inulin-vs-psyllium blogs/health-guides/fiber other/product-pouch-new

Everything they have indexed

Not this week's additions but the whole footprint, straight from their own sitemap. This is the set the counts on Benchmark are counting, so every one of those numbers can be opened and read.

396 blog URLs

1. /blog/category/community 2. /blog/category/expert-guide 3. /blog/category/geistige-gesundheit 4. /blog/category/gesunde-ernaehrung 5. /blog/category/guide 6. /blog/category/health-guides 7. /blog/category/healthy-nutrition 8. /blog/category/koerperliche-gesundheit

Show the other 142

9. /blog/category/mental-health 10. /blog/category/nutrition 11. /blog/category/nutrition-and-gut-health 12. /blog/category/physical-health 13. /blog/category/raising-the-standard 14. /blog/category/the-scoop 15. /blog/post/3-routinen-digital-detox 16. /blog/post/30-different-plants-a-week 17. /blog/post/30-pflanzen-pro-woche 18. /blog/post/4-tipps-fokus-geistige-fitness 19. /blog/post/5-ideen-gesunde-morgenroutine 20. /blog/post/5-leckere-rezepte-mit-ag1 21. /blog/post/5htp 22. /blog/post/7-tipps-neue-routinen 23. /blog/post/a-brief-history-of-the-multivitamin 24. /blog/post/abnehmspritze 25. /blog/post/abnehmspritze-nebenwirkungen 26. /blog/post/acerola 27. /blog/post/ag-omega3-launch 28. /blog/post/ag1-and-alkemist-labs-raising-the-transparency-bar 29. /blog/post/ag1-approach-to-clinical-research 30. /blog/post/ag1-community-interview-mit-laura-philipp 31. /blog/post/ag1-d3-k2-vitamin-drops-explained 32. /blog/post/ag1-flavor-launch 33. /blog/post/ag1-koelner-liste-zertifizierung 34. /blog/post/ag1-multi-year-partnership-irish-rugby 35. /blog/post/ag1-next-gen-bioavailability 36. /blog/post/ag1-next-gen-enhanced-b-complex 37. /blog/post/ag1-next-gen-formula 38. /blog/post/ag1-next-gen-probiotics 39. /blog/post/ag1-nsf-certified-for-sport 40. /blog/post/ag1-olympiastuetzpunkte 41. /blog/post/ag1-omega-3-softgels-explained 42. /blog/post/ag1-partnership-with-uc-davis 43. /blog/post/ag1-penn-state-university-research-glp-1-medications-and-nutrition 44. /blog/post/ag1-scientific-leadership-new-science-and-innovation-advisors 45. /blog/post/ag1-signs-nil-endorsement-deals-with-scientists 46. /blog/post/ag1-supports-university-of-arkansas-research-on-glp-1 47. /blog/post/agz-launch 48. /blog/post/alkalische-lebensmittel 49. /blog/post/alles-geben-mit-hahner-twins 50. /blog/post/alles-geben-mit-jost-kobusch 51. /blog/post/alles-geben-mit-philipp-pflieger 52. /blog/post/alpha-liponsaeure 53. /blog/post/aminosaeuren 54. /blog/post/anne-sauer-ernaehrung 55. /blog/post/antientzuendliche-ernaehrung 56. /blog/post/antioxidantien 57. /blog/post/antriebslosigkeit 58. /blog/post/artischocken-extrakt 59. /blog/post/augengesundheit 60. /blog/post/ausdauertraining 61. /blog/post/ausgewogene-ernaehrung 62. /blog/post/autophagie 63. /blog/post/ballaststoffe-pro-tag 64. /blog/post/ballaststoffe-pulver 65. /blog/post/ballaststoffreiche-lebensmittel 66. /blog/post/berberin 67. /blog/post/best-fibre-supplement 68. /blog/post/best-nutrients-for-supporting-energy 69. /blog/post/best-probiotics 70. /blog/post/best-time-to-take-fish-oil 71. /blog/post/beste-probiotika 72. /blog/post/bindegewebe-staerken 73. /blog/post/bioavailability-nutrients 74. /blog/post/biologisches-alter-berechnen 75. /blog/post/bitterstoffe 76. /blog/post/blaehbauch-was-tun 77. /blog/post/brain-fog-naehrstoffe 78. /blog/post/brain-fog-nutrients 79. /blog/post/brain-health-supplements 80. /blog/post/breakfast-smoothie-recipes-ag1 81. /blog/post/calcium 82. /blog/post/calcium-new 83. /blog/post/chlorella 84. /blog/post/chrom 85. /blog/post/clean-up-needed-in-the-supplement-aisle 86. /blog/post/clinical-studies 87. /blog/post/coenzym-q10 88. /blog/post/cortisol 89. /blog/post/creatine-for-women 90. /blog/post/creatine-side-effects-myths 91. /blog/post/darm-und-schlaf 92. /blog/post/darmbakterien 93. /blog/post/darmflora 94. /blog/post/darmflora-aufbauen 95. /blog/post/darmgesundheit-unterstuetzen 96. /blog/post/digestive-system 97. /blog/post/digital-pcr-probiotic-testing 98. /blog/post/does-ashwagandha-make-you-sleepy 99. /blog/post/dont-snooze-on-the-gut-brain-connection-when-it-comes-to-sleep 100. /blog/post/durchblutung-foerdern 101. /blog/post/ein-morgen-mit-sebastian-kienle 102. /blog/post/eisen 103. /blog/post/elektrolyte 104. /blog/post/energiestoffwechsel 105. /blog/post/ernaehrung-glp-1 106. /blog/post/ernaehrungsumstellung 107. /blog/post/exploring-new-frontiers-in-nutrition-and-metabolic-health-at-the-uc-davis-glp-1-discovery-forum 108. /blog/post/farm-to-label-how-ag1-sources-citrus-bioflavonoids 109. /blog/post/farm-to-label-how-ag1-sources-vitamin-e-from-sunflowers 110. /blog/post/farm-to-label-pea-protein 111. /blog/post/ferritin-wert 112. /blog/post/folat 113. /blog/post/fruchtbarkeit-testosteron-ernaehrung 114. /blog/post/frueh-aufstehen 115. /blog/post/gesund-abnehmen 116. /blog/post/gesund-zunehmen 117. /blog/post/gesunde-haut 118. /blog/post/glp-1-diet 119. /blog/post/glp-1-side-effects 120. /blog/post/glp-1-weight-loss 121. /blog/post/glutenfreie-lebensmittel 122. /blog/post/go-from-mindless-to-intentional-with-sleep-scientist-rebecca-robbins 123. /blog/post/going-all-in-jost-kobusch 124. /blog/post/going-all-in-the-beyond 125. /blog/post/good-morning-cafe-launch 126. /blog/post/gummy-vs-powder-multivitamin 127. /blog/post/gustav-iden-ironman-champion-interview 128. /blog/post/gut-bacteria 129. /blog/post/gut-health-and-sleep 130. /blog/post/gute-gewohnheiten-etablieren-psychologin 131. /blog/post/halb-marathon-trainingsplan 132. /blog/post/half-marathon-training-guide 133. /blog/post/healthspan-vs-lifespan 134. /blog/post/healthy-longevity-gesund-altern 135. /blog/post/heavy-metals-and-ag1-testing 136. /blog/post/high-fibre-foods 137. /blog/post/how-ag1-is-different-from-a-greens-powder 138. /blog/post/how-ag1-is-made 139. /blog/post/how-ag1-is-using-ai-to-strengthen-science-led-innovation 140. /blog/post/how-much-fibre-per-day 141. /blog/post/how-to-boost-your-immune-system 142. /blog/post/how-to-wake-up-early 143. /blog/post/hyrox-training-plan 144. /blog/post/hyrox-trainingsplan 145. /blog/post/ian-foulke-interview-ag1-golf-surfing 146. /blog/post/immunsystem-staerken 147. /blog/post/intermittent-fasting-das-bringt-intervallfasten-wirklich 148. /blog/post/introducing-ag1-hcp 149. /blog/post/intuitiv-essen 150. /blog/post/intuitive-eating

The 150 above are the first in alphabetical order. The other 246 pages are counted but not listed here, because putting all 396 URLs on the page would quadruple its weight — they are all in their sitemap.

16 product pages

1. /products/ag1-essentials-gummies 2. /products/ag1-pro-travel-packs 3. /products/ag1-travel-packs-30-count 4. /products/canister 5. /products/greens-powder-7ct 6. /products/greens-powder-pouch 7. /products/greens-powder-travel-pack 8. /products/omega-3-fish-oil-supplements

Show the other 8

9. /products/omega-coq10 10. /products/scoop 11. /products/shaker 12. /products/sleep-supplement 13. /products/sleep-supplement-7ct 14. /products/sleep-supplement-variety-pack 15. /products/tote 16. /products/vitamin-d3-k2-liquid

364 other URLs · 363 pages across up to 2 locales

1. /build-a-bundle-shop-omega-d32 locales: en-nz, es-eu 2. /10-reasons-why 3. /10-reasons-why-simple-scoop 4. /2 5. /5-reasons-why-variant-a 6. /about-ag1/benefits 7. /about-ag1/how-ag1-works/ctr 8. /about-ag1/qualitaet-sicherheit/ctr

Show the other 142

The 150 above are the first in alphabetical order. The other 213 pages are counted but not listed here, because putting all 364 URLs on the page would quadruple its weight — they are all in their sitemap.

Explain the data

snapshot, 2026-08-22

What they posted this week

What they posted16 items

Every post from the accounts we track, in the seven days up to 2026-08-12.

1. Level up with AG1 Pro. ⚡⚡⚡ Your daily foundation for performance. Now1786046654Instagram · 230 likes and comments
2. When the girls make it out of the group chat. 💚 @kaylajeter_ and @sha1786024922Instagram · 364 likes and comments
3. Meet your new training partner. 💪 AG1 Pro includes 5g of creatine mon1786201254Instagram · 222 likes and comments
4. Check the label. 🔍 Of all gummies listed with the National Institutes1786539662Instagram · 135 likes and comments
5. Now with creatine. Less stacking. More showing up.1786107679Instagram · 271 likes and comments
6. Wherever you are on your health journey, there’s an AG1 for you. ✅ AG11786453084Instagram · 197 likes and comments
7. AG1 Pro is upgraded with creatine and more. Simple stack. Scientifical1786280456Instagram · 114 likes and comments
8. Different sports. Same goals. 💚 We spent the morning with two of our1786366830Instagram · 290 likes and comments

Show the other 8

9. Check the label. 🔍 Of all gummies listed with the National Institutes1786539618Facebook · 5 likes and comments
10. Wherever you are on your health journey, there’s an AG1 for you. ✅ AG11786453252Facebook · 7 likes and comments
11. Different sports. Same goals. 💚 We spent the morning with two of our1786366850Facebook · 8 likes and comments
12. AG1 Pro is upgraded with creatine and more. Simple stack. Scientifical1786280459Facebook · 7 likes and comments
13. Meet your new training partner. 💪 AG1 Pro includes 5g of creatine mon1786201225Facebook · 4 likes and comments
14. Now with creatine. Less stacking. More showing up.1786107721Facebook · 11 likes and comments
15. Level up with AG1 Pro. ⚡⚡⚡ Your daily foundation for performance. Now1786046553Facebook · 7 likes and comments
16. When the girls make it out of the group chat. 💚 @kaylajeter_ and @sha1786024928Facebook · 6 likes and comments

Which channels carried a post2 items

The accounts we track that published in the window, with how much each carried. Counted on their own posts, so an account they have but do not use is not in the list.

Instagram8 posts
Facebook8 posts

Their organic Instagram and Facebook posts from the last week, with public engagement (reach and impressions are private).

Instagram2026-08-06 · Video

When the girls make it out of the group chat. 💚 @kaylajeter_ and @sha

329 likes · 35 comments · 2,893 views

Instagram2026-08-10 · Video

Different sports. Same goals. 💚 We spent the morning with two of our

267 likes · 23 comments · 4,913 views

Instagram2026-08-07 · Image

Now with creatine. Less stacking. More showing up.

257 likes · 14 comments

Instagram2026-08-06 · Sidecar

Level up with AG1 Pro. ⚡⚡⚡ Your daily foundation for performance. Now

205 likes · 25 comments

Instagram2026-08-08 · Sidecar

Meet your new training partner. 💪 AG1 Pro includes 5g of creatine mon

210 likes · 12 comments

Instagram2026-08-11 · Sidecar

Wherever you are on your health journey, there’s an AG1 for you. ✅ AG1

173 likes · 24 comments

Instagram2026-08-12 · Sidecar

Check the label. 🔍 Of all gummies listed with the National Institutes

123 likes · 12 comments

Instagram2026-08-09 · Video

AG1 Pro is upgraded with creatine and more. Simple stack. Scientifical

109 likes · 5 comments · 1,520 views

Facebook2026-08-07 · Post

Now with creatine. Less stacking. More showing up.

9 likes · 2 comments

Facebook2026-08-11 · Post

Wherever you are on your health journey, there’s an AG1 for you. ✅ AG1

6 likes · 1 comments

Facebook2026-08-10 · Video

Different sports. Same goals. 💚 We spent the morning with two of our

7 likes · 1 comments · 1,007 views

Facebook2026-08-09 · Video

AG1 Pro is upgraded with creatine and more. Simple stack. Scientifical

6 likes · 1 comments · 1,306 views

Facebook2026-08-06 · Post

Level up with AG1 Pro. ⚡⚡⚡ Your daily foundation for performance. Now

4 likes · 3 comments

Facebook2026-08-06 · Video

When the girls make it out of the group chat. 💚 @kaylajeter_ and @sha

6 likes · 0 comments · 1,583 views

Facebook2026-08-12 · Post

Check the label. 🔍 Of all gummies listed with the National Institutes

5 likes · 0 comments

Facebook2026-08-08 · Post

Meet your new training partner. 💪 AG1 Pro includes 5g of creatine mon

3 likes · 1 comments

What people are saying

95 comments on this week's posts, grouped by theme.

Complaints (1)

“Me in EU will be waiting for years for this 😂😂”

Questions & requests (4)

“Been seeing this everywhere lately — does it actually work for fat loss ? Asking for a friend who won't stop complaining”

“you were here?!?!?!”

“Oooo pro???”

Praise & hype (90)

“❤️❤️❤️❤️”

“Obsessed ❤️”

“I use this stuff it works on top of being really convenient which is why I've been pushing it so much because I rarely u”

Opening for you: 1 comments this week complain about slow support or unanswered DMs. Faster service is a wedge.

Explain the data

last 7 days measured 2026-08-12

Their email programme

The emails they sent1 item

Every email that reached our seeded address between 2026-08-28 and 2026-08-28, newest first. Nothing is left out of the count. It is one subscriber's view, though: a brand that segments its list sends things this address never sees.

Last Call: Your free Morning Person Hat awaits2026-08-28welcome · free shipping, urgency · with a deadline

Every email AG1 sends to a subscriber, captured in a seed inbox signed up to their list. Cadence, offers, the welcome flow and the send times, the one channel you normally only see from the outside.

7

emails/week (last 30 days)

100%

carry a discount or offer

1

emails in the first 3 weeks

Fri

their usual send day (5:00 UTC)

MonTueWedThuFriSatSun Aug 24

1

“Last Call: Your free Morning Person Hat…”

1 email across 1 week, from 2026-08-24. Days are UTC, the same clock the send-day figure above is counted on. A dot means at least one email that day carried an offer. Weeks before the first email are not drawn: that silence was ours, not theirs.

The offer they keep coming back to: Only 1 month of sends so far, so no repeat pattern yet. The offer to watch is "free shipping" (1 send); come back next month to see if it is their anchor or a one-off.

The first three weeks after signup

What a new subscriber actually receives, and how long they wait between steps. This is the sequence to beat.

signup Last Call: Your free Morning Person Hat awaits Welcomefree shipping

Recent subject lines

2026-08-28 Last Call: Your free Morning Person Hat awaitsAG1 free shippingurgencyends soon

1 days observed (2026-08-28 to 2026-08-28), 1 emails, sent via Klaviyo. A seed inbox sees the segment it behaves like, so treat this as one subscriber's view, not the whole programme.

On TikTok

The organic creators driving views for AG1: videos nobody paid for, ranked by how far they travelled.

Please don’t fall for this 🤦‍♀️ #greenspowder #vegetables…

Is AG1 Athletic Greens Healthy & Worth It?

Urm did Bryan Johnson just cancel AG1 greens?! …I NEED TO…

The more you know 🌈 #greenspowder #supplements…

@AG1 is now available at all @Costco Wholesale warehouses…

This healthy stuff is so lame. #healthjourney #ag1 #doitfat…

AG1 daily health drink is available @Costco Wholesale…

Who’s better at marketing AG1 or Gruns? 😱

💨 wearing a gas mask next time iykyk #AG1 #vitamin #fyp…

Sure, AG1 mixed with water is great. But have you tried it…

AG1 7 day Starter kit, your start on a healthier life…

686,400 viewsPlease don’t fall for this 🤦‍♀️ #greenspowder #vegetables…@liveprimals 421,200 viewsIs AG1 Athletic Greens Healthy & Worth It?@doctormike 137,100 viewsUrm did Bryan Johnson just cancel AG1 greens?! …I NEED TO TALK TO YOU…@sophie.riichards 132,100 viewsThe more you know 🌈 #greenspowder #supplements #multivitamin…@drinkag1 48,000 views@AG1 is now available at all @Costco Wholesale warehouses nationwide…@costcoguide 29,500 viewsThis healthy stuff is so lame. #healthjourney #ag1 #doitfat #selfcare…@sharon.a.life 24,300 viewsAG1 daily health drink is available @Costco Wholesale nationwide…@floridamomof3 12,300 viewsWho’s better at marketing AG1 or Gruns? 😱@chase_chappell 11,300 viewsAG1 #ag1@siriusstarseed.no.9 6,976 views💨 wearing a gas mask next time iykyk #AG1 #vitamin #fyp #iykyk…@marygoroundd 6,482 viewsSure, AG1 mixed with water is great. But have you tried it in a…@drinkag1 5,927 viewsAG1 7 day Starter kit, your start on a healthier life starts now! As…@aaronrdavis 5,348 viewsHonest review of @Athletic Greens… I give it a 5/10. Have you tried…@thanksits___4,632 viewsTrying AG1 for the next 5 days to see if it’s worth the hype 🌱✨Day 1…@risingfitnesswithliz 2,875 viewsAutoimmune? Be Careful With AG1 & “Herbal” Supplements A study…@tiktokrheumdok 2,259 viewsThe $1.2 billion company has some of the biggest podcast bros and…@outsidemagazine 2,127 views@AG1 and me 🤞🏼#supplementsthatwork #ag1partner@barbie_viton 1,592 viewsAG1 REVIEW #ag1 #ag1review@angie.bbyy 1,252 viewsEveryone keeps talking about AG1… 👀 So I decided — I’ll try it…@hawaiinaturaltherapy 936 views🥂 Cheers to @AG1 for helping me in my health journey. This is just…@datpreachyma 833 viewsIt's time to talk about AG1. Their recently completed clinical trial…@alignwithgabriel 590 viewsPOV: you Everyone’s Madame Uber before 9AM! AG1 review on the fly…@thisothericka 548 viewsin a world where everyone is focused on what to cut out, i'm choosing…@snacklikeachamp 497 viewsTrying AG1 for the very first time! 👀💚 They sent me both the…@lifewithashleysymone 405 viewsToday I’m finally trying the @AG1 Citrus flavor for the very first…@raychanls 306 viewsReviewing the AG1 daily foundational nutrition gut support, not too…@aaronrdavis 292 viewsCome try the AG1 with me #health #january #newyearsresolution…@zegendofzel 103 viewsI’ve been using AG1 regularly for about six months, and this was my…@mikehiltonreviews 46 viewsCurious about AG1 but not ready to jump straight into a full-size…@dmndhnds0 23 viewsAG1 7 Day Starter Kit is perfect for people wanting to try AG1 before…@hey_nakita

Explain the data

last 3.8 years measured 2026-08-22

On YouTube

The videos published about them3 items

Every video that names AG1 and was published in the seven days up to 2026-08-22. Counted on the publish date on each video.

The $1.2 Billion Gummy: How Grüns Beat AG1 at Its Own Game | Pelora…2026-08-19Pelora Marketing · 22 views
Daily greens, no shaker bottle required? I’ll take it! AG1 essentials are now…2026-08-18Amanda Farrington · 434 views
AG1 is a subscription to feeling responsible2026-08-18Coach Ivy · 168 views

Channels that were not covering them last week3 items

Channels appearing in this window's videos that were not in the previous snapshot at all. A channel that was not covering them last week is a relationship someone just built, or bought.

Amanda Farrington2026-08-18Daily greens, no shaker bottle required? I’ll take it! AG1 essentials…
Coach Ivy2026-08-18AG1 is a subscription to feeling responsible
Pelora Marketing2026-08-19The $1.2 Billion Gummy: How Grüns Beat AG1 at Its Own Game | Pelora…

Videos about the brand this period, ranked by views. Reviews and teardowns shape how buyers research before they buy.

Biggest videos

87,052 views AG1 Is NOT What You Think – A Registered Dietitian Explains AG1 Europe 38,150 views Why Everyone Promotes AG1 Dr. Alex Tatem 33,387 views AG1 Is a Massive Waste of Money Critical Stories 20,756 views Zena Greens vs. AG1: Mom gives her review #shorts Ch-a Mosley - Pregnanc… 20,595 views AG1 vs. $11 Walmart Vitamin trainbloom 15,819 views I Tried AG1 Every Morning for 4 Weeks — Here’s What Actually Happened Magnus Method 15,784 views AG1 | Back to Basics: Bioavailability AG1 12,174 views Morning Routine for Energy & Gut Health | AG1 Feelin' Fab With Kayla 7,842 views getting on track before the New Year! | healthy goals, AG1 routine, &… Renee Amberg 6,198 views Dad Ruins AG1 (Athletic Greens) — $100/month for Fancy Green Kool-Aid Dad, the engineer 6,189 views Inside the Biggest Fitness Industry Scams bodybuildbeast 6,171 views Doctor Rates AG1 Greens Powder! Worth the Hype? Gundry MD 5,535 views My Morning Routine for Energy and Gut Health | AG1 Review Feelin' Fab With Kayla 4,730 views AG1 new flavor review! Renee Amberg 4,636 views How One Green Drink Became a $1.2 Billion Empire | AG1 Brand Breakdown Zipchat AI | AI Agent… 3,547 views Is AG1 worth the hype? #AG1 #Review #MorningRoutine #Nutrition… Magnus Method 3,335 views We Compared Every Greens Brand — One Clear Winner Zipchat AI | AI Agent… 2,938 views Make the daily SWAMP water with me 🐊 #ag1 #greenspowder #calisthenics… Cara Kuykens 2,934 views AGZ Sleep Supplement Analysis Joe Cannon 2,442 views EVERYDAY HABIT for 2026✨ | AG1 review Katelynn Nolan 2,346 views Can AGZ really deliver good sleep? CTV News 2,339 views Tried AG1 For 30 Days — Here's What Actually Happened To My Gut Health… ziaeloumi 2,052 views Foundations over everything 🧪📈 #health #morningroutine #greenspowder… grnsaus 1,932 views A super nutrient refresher doesn’t get better than this 🧪🧊… grnsaus 1,879 views Nutritionist reviews the most popular men’s supplements (Zapply T1, IM8) Chris Lynch 1,846 views 7 Popular Green Powders Tested | Top 3 for Women Over 40 Desi Stark 1,803 views Don’t Buy These Supplements in 2026… Here’s Why NoFate247 1,782 views Concern over AG1 and others?? Dr. G Reviews Products 1,701 views Does your supplement/vitamin come with recipes? 🧪 #greenspowder #ag1… grnsaus 1,634 views The Dark Truth About Greens Powders (Bloom, AG1, Athletic Greens Exposed) Gut AI Art 1,513 views What happens when you drink this every morning? 🤔 #greenspowder… grnsaus 1,499 views Monoproduto é um problema? Matheus Beirão 1,465 views Day 17 [He Built a $600M Business Just by Selling Green Powder] CKD stories 1,459 views IM8 vs AG1: Is the King About to Lose Its Crown? Zipchat AI | AI Agent… 1,428 views Fuel your day with AG1 Daily Greens Powder – a powerful blend of vitamins, walzerra 1,308 views Everyone Is Talking About AG1… But The Research Says This Joe Cannon 1,297 views 47943913901655043 Russel Ketchum 1,126 views The Dark Truth About Greens Powders (AG1 Exposed) Heart & Soil 1,103 views AG1 - Multivitamin for Men & Women #review #ag1 Athletic greens Product zone 1,052 views I drank AG1 every morning for 30 days — my gut will never be the same 🌿… ziaeloumi 1,050 views This one brought a tear to our eye 🥹 #ag1 #greenspowder #supplements… grnsaus 1,035 views From $0 to $100M/yr in 2 Years | Grüns Funnel Breakdown Vex Petrovich 863 views AG1 vs WelleCo The Super Elixir: Which Greens Powder Is Right for You… Eve Dawes | Glamour &… 851 views Boost Gut Health AG1 Revealed TrendSpark 813 views trying AG1 COMPLETE NUTRITION POWDER SHAKE #ag1 #health #fitness skywahlker 800 views The Risks Of Green Powders Dr. Tyler Panzner… 792 views IM8: Ist der All in One Drink eine Alternative zu AG1 und Biogena One? Luftpumper 769 views I Drank AG1 Every Day for 30 Days My Honest Gut Health Results… ziaeloumi 750 views Expensive Multivitamin, Cheap Results #WasteOfMoney Dennis Sustainable… 625 views STOP BUYING GREENS POWDERS Jackson Findley |… 602 views How Huel Outsmarted the Competition #BrandStrategy Advisor Marketing Hub 587 views Daily sachets have landed 🌱Same formula. Same benefits. Now made… grnsaus 554 views Athletic Greens (AG1) Review: What the Science Actually Says MDFit 518 views Doing less grocery store math, doing more foundational nutrition. 😉✨ ultabeauty 486 views AG1 Probiotics and Superfoods Reviewed by PHARMACIST #healthtips… Your Friendly Pharmaci… 480 views AG1 New Flavors: Tropical Citrus, Berry, and Original! Rogan Recxps 473 views I Replaced 6 Supplements With One Scoop of AG1 — Day 30 Honest Update… ziaeloumi 470 views Zena Nutrition Organic Supergreens Product Review Smart Choices, Smart… 470 views AG1 Athletic Greens " Over 75 high quality vitamins mineral superfoods… Product zone 451 views I wasted $4,000 on AG1 (Athletic Greens) so you don’t have to Frederik Winther… 434 views Daily greens, no shaker bottle required? I’ll take it! AG1 essentials are… Amanda Farrington 412 views AG1: My Secret to Energy, Digestion, and Health #shorts King Maph 397 views IM8 vs AG1: The Ultimate Greens Powder Showdown #shorts Ecom Houcem 387 views The Honest Truth About Greens Powders Nobody Wants To Say Aaron 385 views AG1 vs. IM8 - The Showdown SassySweat 383 views One Scoop Changed My Entire Nutrition Routine #health #wellness Alder & Jade Reviews 365 views IM8 Review 2026: Unboxing + Taste Test — Better Than AG1? LMC_en 329 views ✅Top 6: Best Greens Powders in 2025 Reviews - {watch before you buy!!} Gadget Gear 322 views Nutritionist reviews most popular men’s supplements (Zapply T1, AG1) Chris Lynch 310 views AG1 Athletic Greens Alternatives (Save $521.95) Buyers Guides 268 views UK 🇬🇧 Alternative To AG1 | This brand has been going since 2012 Lean Greens 258 views Joe Rogan's Daily Health Routine for Traveling | AG1 Everything and… 242 views One Supplement Every Guy in His 40s Should Take Jacked at 40 230 views One Supplement To Rule Them All Prime Health Labs 223 views A morning with our welcome Kit 🌿💚 #greenspowder #ag1… grnsaus 217 views 75 Vitamins in One Scoop Actually Works #supplementreview #guthealth Alder & Jade Reviews 213 views Doctor Reviews AG1: Is It Actually Better Than a Smoothie? Conquering Your… 212 views AG1 Athletic Greens: Waste of Money? Fadi Hussain 206 views Unlock Optimal Health with AG-One: The Ultimate Nutrition Solution #shorts Mindset Billionaires 206 views Der größte Irrtum über AG1 kostet über 100 € im Monat supplemento 196 views Green Powder Brands ROBBING You Blind in 2026 (And 3 Passed Lab Testing) BasicHealthMeter 195 views AG1 Content review Oli Mabane 193 views Why AG1 might not be the best greens powder anymore. Residual Movement 184 views Why Athletic Greens rebranded to AG1 at $160 million in revenue Strong Brand Strong… 175 views Trying to get my routine together 💚✨ #ag1partnerShop here👉🏾… JustJumet 168 views AG1 is a subscription to feeling responsible Coach Ivy 162 views The Brutal Truth about Green Powders (AG1) OB_Health 161 views How AG1 became a billion dollar brand #emailmarketing #ecommerce #shopify… Bishal | Alloy 152 views $99 Green Powder? Let's Read The AG1 Label Together Francesca The Nutritio… 139 views Ag1 Vs Jocko Greens - Which is Better? Not Milk Never Milk 136 views The $1.2B One-Product Secret: How AG1 Built an Empire by Doing LESS SocialBook Influencer… 125 views 🌿 AG1 – The All-in-One Daily Nutrition Formula Backed by Science I Bought This 124 views 🥬 Hugh Jackman’s daily supplement: AG1 Wellness on Screen 114 views How We Stay Healthy Traveling Full‑Time (AG1 Review) #AG1 Two Eagles Exploring 112 views AG1 Starter Kit Unboxing and First Taste Nitty Gritty Product… 107 views $948/Year?! The Truth About AG1 Nobody Is Telling You | The Wellness Scam… Aaron 100 views Budget Food Won | My AG1 Experiment Results Dennis Sustainable… 98 views 🌿 AG1 Daily Greens PowderFuel your body with 75+ vitamins, minerals &… walzerra 92 views I Compared 12 Greens Powders — The $99 One Lost Label Lab 82 views These Greens Powders Aren’t Worth Your Money: 7 misleading brands and 2… The Good List 81 views AG1, greens powders, and supplements do NOT replace exercise or a healthy… Longevity Neurology… 72 views Boost Gut Health AG1 Revealed TrendSpark 69 views Does AG1 Live Up to the Hype? Real Results Inside Alder & Jade Reviews 68 views AG1 Greens "Lifesaver or Powdered Grass?" Hailee Hunt 66 views AG1 Supplement: Do You Really Need It? An RD’s Honest Breakdown Leverage Nutrition 62 views This is how AG1 made $600 Million. Real Sabri Suby 59 views AG1 - Athletic Greens Luis Amory 58 views Honest Review of AG1 Multivitamin Green Powder Ian IRL 57 views I Tried Athletic Greens So You Don't Have To Health Uncomplicated… 51 views How AG1 Reached $600M Without Selling a Product Paul Galletti //… 48 views AG1 Review 2026 🔥 Daily Greens Powder — True Benefits or Just Marketing… Hollywood Nkj 44 views Ag1 vs Green Vibrance - Which is Better? Rim Brake Rodeo 43 views AG1 vs IM-8 (2025) — Which Daily Greens Is Worth Your Money? Marisol Vega Daily 43 views AG1 vs IM8 Heavy Metals Comparison #supplements #viral Ecom Houcem 41 views Live It Up Green Powder Salmonella Recall: What Alternatives? Little Frenchy in Big… 38 views AG1 First Look | Should You Buy the 7 Day Starter Kit? Day-In-Life 33 views How To Use AG1 Athletic Greens - Easy Guide Sweet Life Beat Life 33 views LiveGood Organic Super Greens vs. Athletic Greens (AG1): The $70… LIVEGOOD WITH THE… 33 views $80 greens ≠ vegetables. Don’t fall for Bloom, Alani Nu, AG1. LiveGood… The Healthpreneur Lab 32 views Ag1 Vs Huel Daily Greens - Which Is Better? Lemme Fix This 31 views The Greens Powder Lie (AVOID These)! DON’T EAT THIS 26 views My honest review of AG1 Hannahs Homestead Mi 22 views The $1.2 Billion Gummy: How Grüns Beat AG1 at Its Own Game | Pelora… Pelora Marketing 21 views AG1 Paid Scientists to Prove It Works. The Results Backfired. Stay Skeptical 21 views The Green Powder Lie: Why Influencers Push AG1 The Nicole Breakdown 20 views The Top 5 Best AG1 Supplement in 2025 - Must Watch Before Buying! The Top Best 20 views AG1 Review 2026 | Is Athletic Greens Worth It or Overpriced? MiNi TG

Biggest shorts

20,756 views Zena Greens vs. AG1: Mom gives her review #shorts Ch-a Mosley - Pregnanc… 6,171 views Doctor Rates AG1 Greens Powder! Worth the Hype? Gundry MD 4,730 views AG1 new flavor review! Renee Amberg 3,547 views Is AG1 worth the hype? #AG1 #Review #MorningRoutine #Nutrition… Magnus Method 2,442 views EVERYDAY HABIT for 2026✨ | AG1 review Katelynn Nolan 2,339 views Tried AG1 For 30 Days — Here's What Actually Happened To My Gut Health… ziaeloumi 2,052 views Foundations over everything 🧪📈 #health #morningroutine #greenspowder… grnsaus 1,932 views A super nutrient refresher doesn’t get better than this 🧪🧊… grnsaus 1,782 views Concern over AG1 and others?? Dr. G Reviews Products 1,701 views Does your supplement/vitamin come with recipes? 🧪 #greenspowder #ag1… grnsaus 1,513 views What happens when you drink this every morning? 🤔 #greenspowder… grnsaus 1,465 views Day 17 [He Built a $600M Business Just by Selling Green Powder] CKD stories 1,459 views IM8 vs AG1: Is the King About to Lose Its Crown? Zipchat AI | AI Agent… 1,428 views Fuel your day with AG1 Daily Greens Powder – a powerful blend of vitamins, walzerra 1,297 views 47943913901655043 Russel Ketchum 1,052 views I drank AG1 every morning for 30 days — my gut will never be the same 🌿… ziaeloumi 1,050 views This one brought a tear to our eye 🥹 #ag1 #greenspowder #supplements… grnsaus 863 views AG1 vs WelleCo The Super Elixir: Which Greens Powder Is Right for You… Eve Dawes | Glamour &… 851 views Boost Gut Health AG1 Revealed TrendSpark 813 views trying AG1 COMPLETE NUTRITION POWDER SHAKE #ag1 #health #fitness skywahlker 769 views I Drank AG1 Every Day for 30 Days My Honest Gut Health Results… ziaeloumi 750 views Expensive Multivitamin, Cheap Results #WasteOfMoney Dennis Sustainable… 602 views How Huel Outsmarted the Competition #BrandStrategy Advisor Marketing Hub 587 views Daily sachets have landed 🌱Same formula. Same benefits. Now made… grnsaus 518 views Doing less grocery store math, doing more foundational nutrition. 😉✨ ultabeauty 486 views AG1 Probiotics and Superfoods Reviewed by PHARMACIST #healthtips… Your Friendly Pharmaci… 480 views AG1 New Flavors: Tropical Citrus, Berry, and Original! Rogan Recxps 473 views I Replaced 6 Supplements With One Scoop of AG1 — Day 30 Honest Update… ziaeloumi 470 views AG1 Athletic Greens " Over 75 high quality vitamins mineral superfoods… Product zone 434 views Daily greens, no shaker bottle required? I’ll take it! AG1 essentials are… Amanda Farrington 412 views AG1: My Secret to Energy, Digestion, and Health #shorts King Maph 387 views The Honest Truth About Greens Powders Nobody Wants To Say Aaron 385 views AG1 vs. IM8 - The Showdown SassySweat 383 views One Scoop Changed My Entire Nutrition Routine #health #wellness Alder & Jade Reviews 258 views Joe Rogan's Daily Health Routine for Traveling | AG1 Everything and… 230 views One Supplement To Rule Them All Prime Health Labs 223 views A morning with our welcome Kit 🌿💚 #greenspowder #ag1… grnsaus 217 views 75 Vitamins in One Scoop Actually Works #supplementreview #guthealth Alder & Jade Reviews 206 views Unlock Optimal Health with AG-One: The Ultimate Nutrition Solution #shorts Mindset Billionaires 206 views Der größte Irrtum über AG1 kostet über 100 € im Monat supplemento 193 views Why AG1 might not be the best greens powder anymore. Residual Movement 184 views Why Athletic Greens rebranded to AG1 at $160 million in revenue Strong Brand Strong… 175 views Trying to get my routine together 💚✨ #ag1partnerShop here👉🏾… JustJumet 168 views AG1 is a subscription to feeling responsible Coach Ivy 152 views $99 Green Powder? Let's Read The AG1 Label Together Francesca The Nutritio… 125 views 🌿 AG1 – The All-in-One Daily Nutrition Formula Backed by Science I Bought This 124 views 🥬 Hugh Jackman’s daily supplement: AG1 Wellness on Screen 114 views How We Stay Healthy Traveling Full‑Time (AG1 Review) #AG1 Two Eagles Exploring 98 views 🌿 AG1 Daily Greens PowderFuel your body with 75+ vitamins, minerals &… walzerra 81 views AG1, greens powders, and supplements do NOT replace exercise or a healthy… Longevity Neurology… 72 views Boost Gut Health AG1 Revealed TrendSpark 62 views This is how AG1 made $600 Million. Real Sabri Suby 59 views AG1 - Athletic Greens Luis Amory 58 views Honest Review of AG1 Multivitamin Green Powder Ian IRL 43 views AG1 vs IM8 Heavy Metals Comparison #supplements #viral Ecom Houcem 33 views LiveGood Organic Super Greens vs. Athletic Greens (AG1): The $70… LIVEGOOD WITH THE…

Who is making it

The channels driving the coverage, by total views. These are the people already explaining this category to your buyers.

87k views AG1 Europe · AG1 Is NOT What You Think – A Registered… 1 video 38k views Dr. Alex Tatem · Why Everyone Promotes AG1 1 video 33k views Critical Stories · AG1 Is a Massive Waste of Money 1 video 21k views Ch-a Mosley - Pregnancy Over Forty · Zena Greens vs. AG1: Mom gives her review… 1 video 21k views trainbloom · AG1 vs. $11 Walmart Vitamin 1 video 19k views Magnus Method · I Tried AG1 Every Morning for 4 Weeks —… 2 videos 18k views Feelin' Fab With Kayla · Morning Routine for Energy & Gut Health | AG1 2 videos 16k views AG1 · AG1 | Back to Basics: Bioavailability 1 video 13k views Renee Amberg · getting on track before the New Year! |… 2 videos 9k views Zipchat AI | AI Agent for Ecommerce · How One Green Drink Became a $1.2 Billion… 3 videos 9k views grnsaus · Foundations over everything 🧪📈 #health… 7 videos 6k views Dad, the engineer · Dad Ruins AG1 (Athletic Greens) — $100/month… 1 video 6k views bodybuildbeast · Inside the Biggest Fitness Industry Scams 1 video 6k views Gundry MD · Doctor Rates AG1 Greens Powder! Worth the… 1 video 5k views ziaeloumi · Tried AG1 For 30 Days — Here's What Actually… 4 videos 4k views Joe Cannon · AGZ Sleep Supplement Analysis 2 videos 3k views Cara Kuykens · Make the daily SWAMP water with me 🐊 #ag1… 1 video 2k views Katelynn Nolan · EVERYDAY HABIT for 2026✨ | AG1 review 1 video 2k views CTV News · Can AGZ really deliver good sleep? 1 video 2k views Chris Lynch · Nutritionist reviews the most popular men’s… 2 videos 2k views Desi Stark · 7 Popular Green Powders Tested | Top 3 for… 1 video 2k views NoFate247 · Don’t Buy These Supplements in 2026… Here’s… 1 video 2k views Dr. G Reviews Products · Concern over AG1 and others?? 1 video 2k views Gut AI Art · The Dark Truth About Greens Powders (Bloom… 1 video 2k views Product zone · AG1 - Multivitamin for Men & Women #review… 2 videos 2k views walzerra · Fuel your day with AG1 Daily Greens Powder –… 2 videos 1k views Matheus Beirão · Monoproduto é um problema? 1 video 1k views CKD stories · Day 17 [He Built a $600M Business Just by… 1 video 1k views Russel Ketchum · 47943913901655043 1 video 1k views Heart & Soil · The Dark Truth About Greens Powders (AG1… 1 video 1k views Vex Petrovich · From $0 to $100M/yr in 2 Years | Grüns Funnel… 1 video 923 views TrendSpark · Boost Gut Health AG1 Revealed 2 videos 863 views Eve Dawes | Glamour & Gains · AG1 vs WelleCo The Super Elixir: Which Greens… 1 video 850 views Dennis Sustainable Kitchen · Expensive Multivitamin, Cheap Results… 2 videos 813 views skywahlker · trying AG1 COMPLETE NUTRITION POWDER SHAKE… 1 video 800 views Dr. Tyler Panzner, Ph.D. · The Risks Of Green Powders 1 video 792 views Luftpumper · IM8: Ist der All in One Drink eine… 1 video 669 views Alder & Jade Reviews · One Scoop Changed My Entire Nutrition Routine… 3 videos 625 views Jackson Findley | Men's Fitness Coach · STOP BUYING GREENS POWDERS 1 video 602 views Advisor Marketing Hub · How Huel Outsmarted the Competition… 1 video 554 views MDFit · Athletic Greens (AG1) Review: What the… 1 video 518 views ultabeauty · Doing less grocery store math, doing more… 1 video 494 views Aaron · The Honest Truth About Greens Powders Nobody… 2 videos 486 views Your Friendly Pharmacist · AG1 Probiotics and Superfoods Reviewed by… 1 video 480 views Rogan Recxps · AG1 New Flavors: Tropical Citrus, Berry, and… 1 video 470 views Smart Choices, Smart Life · Zena Nutrition Organic Supergreens Product… 1 video 451 views Frederik Winther Larsen · I wasted $4,000 on AG1 (Athletic Greens) so… 1 video 440 views Ecom Houcem · IM8 vs AG1: The Ultimate Greens Powder… 2 videos 434 views Amanda Farrington · Daily greens, no shaker bottle required? I’ll… 1 video 412 views King Maph · AG1: My Secret to Energy, Digestion, and… 1 video 385 views SassySweat · AG1 vs. IM8 - The Showdown 1 video 365 views LMC_en · IM8 Review 2026: Unboxing + Taste Test —… 1 video 329 views Gadget Gear · ✅Top 6: Best Greens Powders in 2025 Reviews… 1 video 310 views Buyers Guides · AG1 Athletic Greens Alternatives (Save… 1 video 268 views Lean Greens · UK 🇬🇧 Alternative To AG1 | This brand has… 1 video 258 views Everything and Interesting · Joe Rogan's Daily Health Routine for… 1 video 242 views Jacked at 40 · One Supplement Every Guy in His 40s Should… 1 video 230 views Prime Health Labs · One Supplement To Rule Them All 1 video 213 views Conquering Your Fibromyalgia · Doctor Reviews AG1: Is It Actually Better… 1 video 212 views Fadi Hussain · AG1 Athletic Greens: Waste of Money? 1 video 206 views Mindset Billionaires · Unlock Optimal Health with AG-One: The… 1 video 206 views supplemento · Der größte Irrtum über AG1 kostet über 100 €… 1 video 196 views BasicHealthMeter · Green Powder Brands ROBBING You Blind in 2026… 1 video 195 views Oli Mabane · AG1 Content review 1 video 193 views Residual Movement · Why AG1 might not be the best greens powder… 1 video 184 views Strong Brand Strong Business · Why Athletic Greens rebranded to AG1 at $160… 1 video 175 views JustJumet · Trying to get my routine together 💚✨… 1 video 168 views Coach Ivy · AG1 is a subscription to feeling responsible 1 video 162 views OB_Health · The Brutal Truth about Green Powders (AG1) 1 video 161 views Bishal | Alloy · How AG1 became a billion dollar brand… 1 video 152 views Francesca The Nutritionist · $99 Green Powder? Let's Read The AG1 Label… 1 video 139 views Not Milk Never Milk · Ag1 Vs Jocko Greens - Which is Better? 1 video 136 views SocialBook Influencer Marketing Software · The $1.2B One-Product Secret: How AG1 Built… 1 video 125 views I Bought This · 🌿 AG1 – The All-in-One Daily Nutrition… 1 video 124 views Wellness on Screen · 🥬 Hugh Jackman’s daily supplement: AG1 1 video 114 views Two Eagles Exploring · How We Stay Healthy Traveling Full‑Time (AG1… 1 video 112 views Nitty Gritty Product Reviews · AG1 Starter Kit Unboxing and First Taste 1 video 92 views Label Lab · I Compared 12 Greens Powders — The $99 One… 1 video 82 views The Good List · These Greens Powders Aren’t Worth Your Money… 1 video 81 views Longevity Neurology Center | Dr. Tasha… · AG1, greens powders, and supplements do NOT… 1 video 68 views Hailee Hunt · AG1 Greens "Lifesaver or Powdered Grass?" 1 video 66 views Leverage Nutrition · AG1 Supplement: Do You Really Need It? An… 1 video 62 views Real Sabri Suby · This is how AG1 made $600 Million. 1 video 59 views Luis Amory · AG1 - Athletic Greens 1 video 58 views Ian IRL · Honest Review of AG1 Multivitamin Green Powder 1 video 57 views Health Uncomplicated With Beth · I Tried Athletic Greens So You Don't Have To 1 video 51 views Paul Galletti // Ecommerce · How AG1 Reached $600M Without Selling a… 1 video 48 views Hollywood Nkj · AG1 Review 2026 🔥 Daily Greens Powder — True… 1 video 44 views Rim Brake Rodeo · Ag1 vs Green Vibrance - Which is Better? 1 video 43 views Marisol Vega Daily · AG1 vs IM-8 (2025) — Which Daily Greens Is… 1 video 41 views Little Frenchy in Big Texas · Live It Up Green Powder Salmonella Recall… 1 video 38 views Day-In-Life · AG1 First Look | Should You Buy the 7 Day… 1 video 33 views Sweet Life Beat Life · How To Use AG1 Athletic Greens - Easy Guide 1 video 33 views LIVEGOOD WITH THE PROFIT PROPHET · LiveGood Organic Super Greens vs. Athletic… 1 video 33 views The Healthpreneur Lab · $80 greens ≠ vegetables. Don’t fall for… 1 video 32 views Lemme Fix This · Ag1 Vs Huel Daily Greens - Which Is Better? 1 video 31 views DON’T EAT THIS · The Greens Powder Lie (AVOID These)! 1 video 26 views Hannahs Homestead Mi · My honest review of AG1 1 video 22 views Pelora Marketing · The $1.2 Billion Gummy: How Grüns Beat AG1 at… 1 video 21 views Stay Skeptical · AG1 Paid Scientists to Prove It Works. The… 1 video 21 views The Nicole Breakdown · The Green Powder Lie: Why Influencers Push AG1 1 video 20 views The Top Best · The Top 5 Best AG1 Supplement in 2025 - Must… 1 video 20 views MiNi TG · AG1 Review 2026 | Is Athletic Greens Worth It… 1 video

Explain the data

last 12 months measured 2026-08-22

Who creates for them

The faces working for AG1, matched by handle across their ads and their organic feed, the same question an influencer database answers, from data you already have.

Production-led: breadth over relationships. 86 distinct creators, top 3 at only 24% of appearances and just 11 repeating. They are casting wide rather than building deep relationships, so their advantage is production volume, not access to particular people.

Creator	Where	Ads	Organic	Longest ad	Followers	Exclusive to them
@ag1byathleticgreenspaid + organic	facebook, meta	14	2	77d ★	–	Not seen with another brand
@mfanno	meta	5	–	88d ★	–	Not seen with another brand
@paulaag1	facebook	–	8	–	–	Not seen with another brand
@sy.ag1	facebook	–	3	–	–	Not seen with another brand
@ag1co-op	facebook	–	3	–	–	Not seen with another brand
@jomasportuk	instagram	–	2	–	–	Not seen with another brand
@theeblacktokyo	instagram	–	2	–	–	Not seen with another brand
@aaronrdavis	tiktok	–	2	–	5k	Not seen with another brand
@dongdonga__ralte	instagram	–	2	–	–	Not seen with another brand
@chizuru_szsz	instagram	–	2	–	–	Not seen with another brand
@ag1gloves	facebook, instagram	–	2	–	–	Not seen with another brand
@doctormike	tiktok	–	1	–	3M	Not seen with another brand
@sophie.riichards	tiktok	–	1	–	485k	Not seen with another brand
@costcoguide	tiktok	–	1	–	896k	Not seen with another brand
@sharon.a.life	tiktok	–	1	–	801k	Not seen with another brand
@floridamomof3	tiktok	–	1	–	914k	Not seen with another brand
@chase_chappell	tiktok	–	1	–	333k	Not seen with another brand
@thanksits___	tiktok	–	1	–	18k	Not seen with another brand
@tiktokrheumdok	tiktok	–	1	–	11k	Not seen with another brand
@outsidemagazine	tiktok	–	1	–	75k	Not seen with another brand
@barbie_viton	tiktok	–	1	–	113k	Not seen with another brand
@angie.bbyy	tiktok	–	1	–	54k	Not seen with another brand
@lifewithashleysymone	tiktok	–	1	–	20k	Not seen with another brand
@raychanls	tiktok	–	1	–	35k	Not seen with another brand
@hey_nakita	tiktok	–	1	–	20k	Not seen with another brand
@liveprimals	tiktok	–	1	–	7k	Not seen with another brand
@lakeypeterson	instagram	–	1	–	–	Not seen with another brand
@weisanna	instagram	–	1	–	–	Not seen with another brand
@harmlessharvest	instagram	–	1	–	–	Not seen with another brand
@facesoffitness2026	instagram	–	1	–	–	Not seen with another brand
@facesoffitness2026.	instagram	–	1	–	–	Not seen with another brand
@siriusstarseed.no.9	tiktok	–	1	–	848	Not seen with another brand
@kaylajeter_	instagram	–	1	–	–	Not seen with another brand
@sharadamaddox	instagram	–	1	–	–	Not seen with another brand
@marygoroundd	tiktok	–	1	–	7k	Not seen with another brand
@risingfitnesswithliz	tiktok	–	1	–	4k	Not seen with another brand
@hawaiinaturaltherapy	tiktok	–	1	–	68	Not seen with another brand
@datpreachyma	tiktok	–	1	–	70	Not seen with another brand
@alignwithgabriel	tiktok	–	1	–	1k	Not seen with another brand
@thisothericka	tiktok	–	1	–	5k	Not seen with another brand
@snacklikeachamp	tiktok	–	1	–	10k	Not seen with another brand
@zegendofzel	tiktok	–	1	–	58	Not seen with another brand
@kajla	facebook	–	1	–	–	Not seen with another brand
@mikehiltonreviews	tiktok	–	1	–	14	Not seen with another brand
@juuha	instagram	–	1	–	–	Not seen with another brand
@stack3dnews	instagram	–	1	–	–	Not seen with another brand
@dmndhnds0	tiktok	–	1	–	7k	Not seen with another brand
@wellsinsider	instagram	–	1	–	–	Not seen with another brand
@benjamin_henzel	instagram	–	1	–	–	Not seen with another brand
@bevnet	instagram	–	1	–	–	Not seen with another brand
@racetnseries	facebook	–	1	–	–	Not seen with another brand
@yahidyteayuda	instagram	–	1	–	–	Not seen with another brand
@festivaldelaprairie	facebook	–	1	–	–	Not seen with another brand
@scuolaumbertoconforto	instagram	–	1	–	–	Not seen with another brand
@ericcressey	instagram	–	1	–	–	Not seen with another brand
@train_with_keeshacain	instagram	–	1	–	–	Not seen with another brand
@karine	facebook	–	1	–	–	Not seen with another brand
@foody_news	instagram	–	1	–	–	Not seen with another brand
@carolev	facebook	–	1	–	–	Not seen with another brand
@naucountryinsurancecompany	facebook	–	1	–	–	Not seen with another brand
@wellness_reciepts	instagram	–	1	–	–	Not seen with another brand
@ag1risksolutionsllc	facebook	–	1	–	–	Not seen with another brand
@skoop.health	instagram	–	1	–	–	Not seen with another brand
@jasonhuang	facebook	–	1	–	–	Not seen with another brand
@la_arana_gurumendi	instagram	–	1	–	–	Not seen with another brand
@janzenjanzti	facebook	–	1	–	–	Not seen with another brand
@streetmotosjacarezinho	facebook	–	1	–	–	Not seen with another brand
@drtimothykelly	instagram	–	1	–	–	Not seen with another brand
@livegood_enjoylife	instagram	–	1	–	–	Not seen with another brand
@alaynarose910	instagram	–	1	–	–	Not seen with another brand
@ang_fitz	instagram	–	1	–	–	Not seen with another brand
@luxewell_edit	instagram	–	1	–	–	Not seen with another brand
@dougaddison	facebook	–	1	–	–	Not seen with another brand
@thecityofjoyag1mgbuosiminirumuolumeniportharcourt	facebook	–	1	–	–	Not seen with another brand
@maximerichard	facebook	–	1	–	–	Not seen with another brand
@mustiqanizamuddin	facebook	–	1	–	–	Not seen with another brand
@ag1powersports	facebook	–	1	–	–	Not seen with another brand
@angeldhperez	facebook	–	1	–	–	Not seen with another brand
@ag1turismo	facebook	–	1	–	–	Not seen with another brand
@inputsdaily	instagram	–	1	–	–	Not seen with another brand
@nutra.innovation	instagram	–	1	–	–	Not seen with another brand
@strengthsummitsg	instagram	–	1	–	–	Not seen with another brand
@emilys.discount.store	instagram	–	1	–	–	Not seen with another brand
@deep.dive.insight	instagram	–	1	–	–	Not seen with another brand
@agelesswithava	instagram	–	1	–	–	Not seen with another brand
@sahaj_anand_	instagram	–	1	–	–	Not seen with another brand

★ = also appears in an ad that has run 30+ days, so they are in creative the brand keeps paying for. Exclusivity is judged only on the captions we captured, not their whole profile. New since last week: @aaronrdavis, @chizuru_szsz, @costcoguide, @floridamomof3, @chase_chappell, @thanksits___. No longer appearing: @o_m_briii, @ag16, @thatnostalgicnerd, @treyetseyatse, @trevordhague, @suppbeast.

Explain the data

measured 2026-09-01

We match handles, watermarks and tags only; no face recognition.

On podcasts

Where the brand shows up in podcast titles and show notes, and whether it is bought or earned.

One-off placements: 1 show carries ad markers, none of them more than once. Ad markers found: % off.

2025-09-21 The Genetics of Fat Loss, How to Reduce The Size of Your Fat Cells, AG1…The Jordan Syatt Podcast · Fitness Sponsored 2026-08-11 AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets ExposedFitt Insider · Entrepreneurship Editorial3× on this show 2026-06-10 AG1 Adds Creatine, Therabody Enters Thermoregulation, Stars + Honey…Fitt Insider · Entrepreneurship Editorial3× on this show 2026-03-02 328. Kat Cole, CEO of AG1Fitt Insider · Entrepreneurship Editorial3× on this show 2025-12-01 The Truth About Nutrient Deficiencies NO ONE Talks About + Improving REM…The Art of Being Well · Health & Fitness Editorial2× on this show 2023-07-27 Dr. Ralph Esposito: Demystifying Supplement + Food Labels, Surprising…The Art of Being Well · Health & Fitness Editorial2× on this show 2026-07-16 How AG1 Built Trust Through Podcast MarketingWharton Marketing Matters · Marketing Editorial 2026-07-11 Inside AG1’s product expansion playbook (RERUN)The Modern Retail Podcast · Entrepreneurship Editorial 2026-07-05 TIVP080 (Video): Auto1 Stock (AG1): Is this the Amazon for Cars? w/…The Intrinsic Value Podcast - The Investor’s Podca · Investing Editorial 2026-07-02 TIP827: Auto1 Stock (AG1): Is This the Amazon for Cars? w/ Daniel Mahncke…The Investor's Podcast (We Study Billionaires) - T · Investing Editorial 2026-06-15 The Secret AG1 Playbook: What the Winners Got Right Series Pt 3E-Commerce Growth For Supplement Brands | Direct-t · Marketing Editorial 2026-04-29 Kat Cole – AG1 CEO, Cinnabon President, Hooters GirlWild Business Growth · Entrepreneurship Editorial 2026-04-24 Carl Weische: The CRO Playbook Behind AG1, Huel & Vessi (Fix AOV First)Ecom Growth Insider · Marketing Editorial 2026-04-15 AG1: Unboxed - How AG1 Leveraged Podcast Advertising To Grow From $10M to…DTC Unboxed · Marketing Editorial 2026-02-26 Kat Cole: From Hostess to AG1’s CEO With +$500M in RevenueOperators · Entrepreneurship Editorial 2026-01-27 Health Product Review Hype or Not? — AG1Not Another Medical Podcast · Medicine Editorial 2026-01-22 Inside AG1: Podcast Guest Jeremy Townsend Dir of Scientific Research AG1Athletic Strength And Power Podcasts · Health & Fitness Editorial 2026-01-20 From Hooters to Building a Health Empire: Rewriting the Wellness Playbook…Adspeak · Marketing Editorial 2025-11-06 AG1's Shopify Supplements Funnel, Ads, SEO, Landing Pages, Email…THE FUNNELS SHOW · Marketing Editorial 2025-08-20 Jon Corne - From Barista to $600M Revenue: AG1’s Growth SecretsIntelligent Change with Alex Ikonn · Mental Health Editorial 2025-06-27 Building 200-Year Old Brands in a 24-Hour World: AG1's Marketing…Marketing Vanguard · Marketing Editorial 2025-04-19 AG1 vs IM8 – Science, Hype, and What Your Body Really NeedsThe Longevity Lab MD Podcast 🎙️ · Health & Fitness Editorial 2025-04-02 Do you need an all-in-one supplement drink like AG1 or I.M.8?Health Matters · Health & Fitness Editorial 2025-03-26 Is AG1 (and Other Greens Powders) Really Worth it?Fit Friends Happy Hour · Nutrition Editorial 2025-03-25 Budget-Friendly Supermarket Secrets: Save on Healthy Meals + A Look at…The Nutrition Couch · Nutrition Editorial 2025-03-18 "Brand Energy is a KPI" - Paulie Dery, CMO of AG1Second Wind by AKA · Marketing Editorial 2024-12-31 Cait on Las Culturistas?! AG1 deep dive, Ballerina farmYour Weekly Breakdown · Society & Culture Editorial 2024-11-12 273. Analysing Athletic Greens (AG1): Should You Take It?Boost Your Biology with Lucas Aoun · Alternative Health Editorial 2024-08-03 The Truth Behind Andrew Huberman, AG1, & Black Market Organs | Scott…Matthew Cox | Inside True Crime Podcast · True Crime Editorial 2024-07-29 Health FRAUDS with Scott Carney - Wim Hoff, AG1, Kratom, Huberman, and…Notus & Friends · Alternative Health Editorial 2024-06-15 Ep. 119 - The One Where They Tell The Truth About AG1Off the Cut Podcast · Visual Arts Editorial 2024-05-06 How AG1 Revolutionized Wellness with a Single ProductEcommerce on Tap by Sourcify and Izba Consulting · Business Editorial 2024-04-09 101 - Measles / AG1 / A Day in the Life of a DoctorThe Body of Evidence · Medicine Editorial 2024-02-14 Are powdered green supplements like AG1 worth the money?Nutrition Diva · Nutrition Editorial 2023-12-05 AG1’s Kat Cole on Redefining Leadership in Health and WellnessThe Healing Catalyst · Medicine Editorial 2023-11-09 Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury…My First Million · Entrepreneurship Editorial 2023-09-27 #1249 Kat Cole on How AG1 Made Hundreds of Millions of DollarsThe Pomp Podcast · Investing Editorial 2022-11-18 103: INDOOR(ER)FAHREN! Rollentraining 2022, Orbea Orca & Terra…ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadb · Sports Editorial

Apple Podcasts matches titles and show notes only, not the audio. A pure ad-read that never appears in the notes will not show up here, so treat "sponsored" as a floor, not a ceiling.

Explain the data

last 3.7 years measured 2026-09-01

38 episodes this period, 1 with ad markers in the notes.

Brand mentions

Posts by other people mentioning the brand (Instagram hashtag + Facebook keyword). Volume and who is posting signals word-of-mouth momentum.

Most-engaged mentions

Instagram@dongdonga__ralte

We are not just riders. We are history makers. Team hruaitu kan nihna angin kan sawi duh chu: Mizoram motorsports tan kawng thar kan hawng…

1,365 likes · 8 comments

Instagram@dongdonga__ralte

“Khawi ah nge gearless rider te hmun?” Kum tam tak chhung kan zawhna kha, tunah kan chhang thei ta. Hetiang meet kan siam chhan ber chu…

1,010 likes · 25 comments

Facebook@Kajla

ag1-j9069 płaszcz długi pikowany, zapinany na ukryty suwak oraz napy, z paskiem, wysoki kołnierz stójka 119 zł ✏ Oto dostępne warianty. ⏭…

246 likes · 197 comments

Instagram@chizuru_szsz

トライアスロンを始めてから飲み始めたAG1 朝の一杯が1日を変える @drinkag1jpn #AG1 #トライアスロン #triathlon #ランニング女子 #ad ビタミンやミネラル、プロバイオティクスがこれ一杯で済むからあれこれ飲む必要がないのも嬉しい…

171 likes · 2 comments

Instagram@juuha

Rep by rep. Day by day. Race Day : 14 Aug Hyrox BKK II 2026 Division : Double Woman Finish Time : 01:16:19 Rank : #AG1 50-54 #OV40…

83 likes · 54 comments

Instagram@stack3dnews

@drinkag1 gets into gummies with 50 key ingredients jammed into apple and strawberry-flavored pieces. Check it out in detail at stack3d.com…

50 likes · 10 comments

Instagram@wellsinsider

AG1 is entering the gummy war. 🍬 หลัง Unilever ปิดดีล Grüns ที่ ~$1.2B แบรนด์ powder $600M ก็เปิดตัว gummy ครั้งแรกในรอบ 16 ปี —…

45 likes · 1 comments

Instagram@benjamin_henzel

Colinho de vovó ❤️ bichinho de conforto 💙 Pra provar que dias bons também existem 💙 Basta ter fé em Deus e acreditar que cada amanhecer é…

37 likes · 2 comments

Instagram@bevnet

@drinkag1’s gummy debut highlights the convenience challenge facing powders as functional supplement brands look for easier formats. Read…

37 likes · 2 comments

Facebook@Race TN Series

2026 Thumpstar by Ag1 Powersports RaceTNseries Presented by W Services & Land Management rd 14 Cumberland Co Fair Crossville, TN 8/18/26…

27 likes · 0 comments

Instagram@yahidyteayuda

Un día cualquiera en la oficina 👩🏽‍💻 Ando encantada con la nueva forma en la que me puedo tomar mis suplementos 🥝💚 mi nueva versión de…

24 likes · 0 comments

Facebook@Ag1 Co-op

🌟 Meet the Team: Justin Maxwell 🌟 At Ag1 Co-op, our people are what make the difference—and we're excited to introduce Justin Maxwell…

19 likes · 0 comments

Facebook@Festival De La Prairie

AG1 × Trouvaï Sound aux cotés des frangins Skank'Inity Sound System !!! Là ça va pas rigoler ! On se voit le 4 septembre sur le FESTIVAL DE…

14 likes · 4 comments

Instagram@foody_news

@drinkag1 just launched its first-ever chewable gummy supplement, a major expansion for a brand that built its entire identity around a…

7 likes · 9 comments

Instagram@scuolaumbertoconforto

Vetta conquistata! 🏔️✨ Grande soddisfazione e sorrisi in quota per il gruppo di allievi ed istruttori del Corso #AG1 Altamontagna 2026…

13 likes · 0 comments

Instagram@ericcressey

The podcast is back! In this episode, I highlight the results of a recent Japanese study that examined the relationship between physical…

13 likes · 0 comments

Instagram@train_with_keeshacain

Why not give yourself an edge? I started doing this mix about a year ago and noticed a huge difference in my joint health, muscle recovery…

9 likes · 3 comments

Instagram@ag1gloves

🧤 AG1 YA ES UNA REALIDAD. Después de mucho pensar y meses de trabajo, pruebas y desarrollo, el primer modelo de AG1 Goalkeeper One ya está…

9 likes · 1 comments

Facebook@Ag1 Co-op

MONTICELLO!!!! Be sure to check out the clearance sale at your local AG1!

9 likes · 0 comments

Instagram@skoop.health

New summer product drops are in! 🌞 @gofavr launched a creatine + Lion’s Mane formula designed for performance + brain energy. @isawizza9…

3 likes · 5 comments

Facebook@Caro Lev

✨️⚠️⌛️Festival AG1 - Samedi 17 octobre - Ateliers - Open Mic - Chill out - DJ Set - Concert 🕑🔥⚡️✨️🎶🎤

7 likes · 0 comments

Instagram@wellness_reciepts

AG1 promises a lot in one scoop — gut health, energy, immune support, and “foundational nutrition.” But what does the science actually…

4 likes · 2 comments

Instagram@sahaj_anand_

new essential added @drinkag1 https://shop.drinkag1.com/SAHAJ_ANAND . . #ag1 #drinkag1 #mensstyle #dailyessentials

likes hidden · 6 comments

Facebook@金寶貝童車玩具城

預購商品~Shohoriku #成品 #變形 #可動 #附有合金零件~ #雷達戰士 #黃金戰士 #電磁戰士 #透鏡戰士 #時光戰士五款均高約15CM，需另購AG1*3顆電池黃金戰士模型(附有合金零件)SK0060 預定上市：2026-11月貨號：SHO-260591…

4 likes · 0 comments

Instagram@alaynarose910

my morning routine changed the moment I added AG1 Essentials Gummies 🌿✨ 🔗 shop AG1 Essentials Gummies https://go.shopmy.us/p-79290016 one…

1 likes · 2 comments

Instagram@la_arana_gurumendi

Agarrado de la mano de Dios, con disciplina y corazón vamos por más 💪 #AG1 #Goalkeeper #LaArañaGurumendi #FútbolInfantil #Abate2016…

2 likes · 1 comments

Facebook@Jason Huang

【目的】：出售【商品名稱】: Mizuno 美津濃 CITIUS DRIVE AG1 【商品狀況】：二手【尺寸】：29cm 【商品售價】：2700含運【運送方式】：7-11 店到店

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Facebook@AG1 Gloves

AG1 Gloves Become part of our keeper family Save 40% - 3 day sale while stocks last www.ag1gloves.co.uk use at checkout: Subscriber_40_Now

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Facebook@Janzen Janzti

REVIEW ...!!! ======================================== 🔥 🔥~ DEADLINE PO = SE-CEPET-NYA ...!!! ~🔥 🔥 ✨✨+++++ [ Q4 2026 RILISSS ...!!! ]…

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Facebook@Street Motos Jacarezinho

AG1 TANK Autopropelido 32 km/h Sem IPVA Sem CNH

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Instagram@drtimothykelly

If you haven’t taken advantage of our deal with @drinkag1 , you’re missing out on a great way to start training for life…

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Instagram@livegood_enjoylife

#livegood #livegoodsupergreens #ag1

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Instagram@ang_fitz

8 gummies. Bases covered. {LINK in BIO} #ag1 #gummies #trendology #shopmy #shopwithme 💚 50 quality ingredients to support your everyday…

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Instagram@luxewell_edit

Three of the biggest names in greens powders, one honest comparison. Ingredients, price per serving, and certifications — no sponsor bias…

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Facebook@Doug Addison

Can you jumorope? AG1 code: BWARRIOR #fitness #jumprope #instagood #instagram #fyp https://shop.drinkag1.com/BWARRIOR

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Facebook@Ag1 Powersports

When the grass is growing fast, reliable performance matters. Husqvarna ride-on mowers are engineered to help homeowners mow efficiently…

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Facebook@AG1 Turismo

O verão na Europa também pode ser assim: sol da meia-noite, fiordes impressionantes, trilhas cercadas por paisagens quase intocadas e dias…

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Instagram@chizuru_szsz

トライアスロンを始めてから飲み始めたAG1 朝の一杯が1日を変える @drinkag1jpn #AG1 #トライアスロン #triathlon #ランニング女子 #ad

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Instagram@inputsdaily

AG1 is moving beyond its signature greens powder with new product launches and wider retail distribution, as CEO Kat Cole targets new…

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Instagram@nutra.innovation

USA: AG1 amplia portfólio e estreia no mercado de suplementos em goma Essentials Gummies reúne 50 vitaminas, minerais e nutrientes em uma…

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Instagram@strengthsummitsg

Strength Summit 2026 Sponsor Spotlight Whole-body health made simple. AG1 is a Daily Health Drink designed to support whole-body health…

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Instagram@emilys.discount.store

AG1 Next Gen Daily Foundational Nutrition 30-Day Supply 390g Whole Food Dietary Supplement $40 THANK YOU! SKU:QL4620 *Discover this item…

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Instagram@deep.dive.insight

🌿 Fuel your daily wellness with AG1! 💪 Discover an easy way to support your daily nutrition and healthy routine. 🔥 Enjoy exclusive deals…

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Instagram@agelesswithava

At 50, I’m not chasing perfection. I’m paying attention to the small things I do every single day. ✨ My non-negotiables are pretty simple…

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Explain the data

last 15 days measured 2026-08-22

What they lean on to be believed

What AG1 leans on to be believed, and what it would take to match it. Every line is a measured number with the source next to it, not an impression: the ones that come from an ad landing page are locale-specific and say so, because a shipping threshold in one market is not a promise in another.

The promise at the top of their site, word for word: “AG1 delivers a broad range of micronutrients including vitamins, minerals, and bacterial cultures for your gut, in one daily scoop.”

Every claim they make, and the pages it is on

All 1 claims we read on their own pages, not just the ones that changed this week. Weekly Changes tells you what moved; this is the standing set behind that number.

SustainablePositioning /pages/sustainability

Social proof at scale

Trustpilot 4.3★ across every review on their profile, but 3.41★ over the 300 newest we read, 39% of the newest are unhappy, and they reply to 0%Trustpilot

Guarantees and risk reversal

A published refund and replacement policy, not just a returns promise in the trust barcompliance scan

What they claim, and how consistently

Sustainable. No green certifications (B Corp / ISO / carbon), a positioning gap.claims scan
Sustainable Positioning — on 0 of 3 product pages, said 1 timeclaims scan

Authority by association

86 named creators around the brand, 11 of them appearing more than oncecreator mapping
Their ads point at 1 domain: drinkag1.com. The destination is part of the promiselanding-page archive

Positioning · 1 claim

Sustainable

Said 1 time across the pages we read, but on none of the product pages.

Counted on 22 pages we read on 2026-08-19: /, /products/switch, /products/engage, /products/quiet, /pages/sustainability, /pages/materials, /pages/impact, /pages/about, /pages/our-story, /pages/faq, /pages/responsibility, /security, /trust, /compliance, /pricing, /legal/privacy, /privacy, /about, /enterprise, /docs, /why, /product. A claim can only be counted on a page we opened, so the coverage is the honest ceiling on every number above.

Show every claim, page by pageHide the detail

Read as a gap list too: what is not here is what they never say. No claim we found covers price, delivery, service, so those are arguments they are not making.

Team & hiring

Headcount and open roles from LinkedIn. Rising headcount and new roles show where they are investing.

Open roles (5)

Business Development, Product Management, and AnalystAnalyst, Channel OperationsUnited States Supply Chain, Product Management, and ManufacturingPackaging Engineer, Specification Creation & Management (Contract)United States Finance, Analyst, and Strategy/PlanningSr. Financial Analyst, Growth Finance (International)Ireland Marketing, Writing/Editing, and Project ManagementManager, Creator Content & Video Editor (EU)Austria MarketingManager, Creative Strategist - APACAPAC

Where the roles sit

A hiring plan is a strategy written down before the product ships. Marketing is where most of the open roles are, and 5 open roles on 484 people is 1 per hundred.

Function	Open roles	Where
Marketing	2	Austria, APAC
Business Development	1	United States
Supply Chain	1	United States
Finance	1	Ireland

LinkedIn company page, 2026-08-31 against 2026-08-22. We only see what was up when we looked. A role posted and filled between two of our readings never appears here, so the count of filled roles is a floor.

Explain the data

snapshot, 2026-08-31

Week-over-week change appears from next week.

AI visibility & Reddit

How AG1 shows up when buyers ask an AI, and in the Reddit threads AI engines cite.

Progress since last week

Your share of AI answers

18%

▲ +5 pts

Your rank in the category

#5 of 10

▲ up 1

Search demand for AG1

index 2.7

▼ -10%

Whether your moves are landing. Your AI share and category rank are the scoreboard for the actions on the Actions page; "baseline" means tracking starts from next week.

Who the AI engines recommend when a buyer asks, across 15 buyer questions and 5 engines. This is the whole category, not just AG1.

#5

of 10

Grüns ranks #5 of 10 brands in AI recommendations

Category leader: AG1 (56%). You: Grüns (18%). Gap to leader: 38 points.

Ahead of 5 of 9 rivals. To climb, win the sources AI cites (see the report's "Where AI gets its answers").

Category leaderboard

#BrandShare of AI answersAvg rankSentiment

1 AG1(Tracked rival) 56% #1.24 +16/-7

2 Live it Up 30% #2.32 +11/-0

3 Amazing Grass 27% #2.6 +6/-0

4 Huel 19% #2.57 +5/-2

5 Grüns(You, your brand) 18% #1.62 +6/-2

6 Bloom Nutrition 10% #1.86 +4/-0

7 Ritual 5% #1 +2/-0

8 Organifi 5% #3.25 +2/-0

9 Ka'Chava 0% – +0/-0

10 Nested Naturals 0% – +0/-0

The category normal: across the 10 brands the engines name, the median share of AI answers is 14% and the median rank when named is #2.1. Grüns is at 18%, above the middle of the category. A share is only high or low against the field, and the leader is not the field.

Sentiment reads the words right around each brand mention in the AI answer: + is mentions framed positively, − is mentions framed with a caveat or a drawback. Marker words only, not a read of the whole answer, and mentions that are neither are left out of both numbers.

By engine

The engines disagree, and the disagreement is the finding. "Are we visible in AI" is not one number, and most brands check the one engine they happen to have open.

#EngineGrüns shareAG1Answers

1 Gemini Search 27% 60% 15

2 Perplexity 20% 53% 15

3 ChatGPT Search 20% 60% 15

4 Microsoft Copilot 13% 53% 15

5 Google AI Overview 8% 54% 13

Sorted by where you are strongest. "Answers" is how many of the 15 questions that engine actually returned an answer for; an engine that answers fewer is a smaller sample, not a smaller market. The spread on AG1 alone is 7 percentage points between their best and worst engine.

The questions you are not in

The clusters above say which kind of question is weak. These are the questions themselves: 9 buyer questions where at least one engine answered and Grüns was not named once. Sorted by how many engines answered, because a question all four answer is a bigger hole than one only Perplexity took.

5/5 engines “best multivitamin for adults”named instead: Ritual · cited: ods.od.nih.gov, amazon.in, 1mg.com use-case

5/5 engines “AG1 alternative”named instead: AG1, Live it Up, Huel, Amazing Grass · cited: ringly.io, topnutritioncoaching.com, vibranthealth.com comparison

5/5 engines “AG1 vs Huel”named instead: AG1, Huel · cited: vibranthealth.com, skool.com, reddit.com comparison

5/5 engines “cheaper alternative to AG1”named instead: AG1, Live it Up, Amazing Grass, Huel · cited: nutrola.app, reddit.com, garagegymreviews.com comparison

5/5 engines “do greens powders actually work”named instead: no brand at all · cited: nutrola.app, health.clevelandclinic.org, webmd.com problem

5/5 engines “greens powder for people who hate the taste”named instead: Bloom Nutrition, Organifi, Live it Up, Amazing Grass · cited: wired.com, bonappetit.com, reddit.com problem

5/5 engines “how to cancel an AG1 subscription”named instead: AG1 · cited: drinkag1.com, postclic.com, nutrola.app problem

5/5 engines “is AG1 worth the money”named instead: AG1 · cited: drinkag1.com, innerbody.com, fortune.com branded

4/5 engines “best greens powder”named instead: AG1, Live it Up, Huel, Amazing Grass · cited: forbes.com, innerbody.com, topnutritioncoaching.com use-case

The domains after "cited" are where the engines got their answer for that question. Getting mentioned on those pages is the shortest route into the answer; the report's "Where AI gets its answers" ranks them across every question.

By question type

Your share vs AG1 across the kinds of questions buyers ask. Your weakest cluster is where to attack first.

use-case questions

Grüns21%

AG146%

comparison questions

Grüns10%

AG180%

problem questions

Grüns0%

AG147%

branded questions

Grüns50%

AG150%

Leaderboard is share of AI recommendations across 15 buyer questions and 5 engines (Google AI Overview, Perplexity, ChatGPT, Gemini). Same data as the report's AI-visibility section; every brand in the tracked category is included.

The same measurement as above, run across every category we track. Your own category first, then the rest, so a share can be read against what a share is worth in that market.

10 brands in AG1’s category

#	Brand	Share of AI answers	Avg rank when named
1	AG1	56%	#1.24
2	Live it Up	30%	#2.32
3	Amazing Grass	27%	#2.6
4	Huel	19%	#2.57
5	Grüns	18%	#1.62
6	Bloom Nutrition	10%	#1.86
7	Ritual	5%	#1
8	Organifi	5%	#3.25
9	Ka'Chava	0%	–
10	Nested Naturals	0%	–

The other 44 categories we measure

Category, by the brands in it	Brands	Leads	Their share	Median
Loop, Alpine, Eargasm +9	12	Loop	78%	16%
Dr. Squatch, Duke Cannon, Native +9	12	Dr. Squatch	66%	3%
Wheat, Molo, Name It +9	12	Wheat	0%	0%
Klaviyo, Braze, Omnisend +7	10	Klaviyo	76%	19%
Fitbod, Nike Training Club, Caliber +7	10	Fitbod	43%	14%
Supabase, Neon, Firebase +7	10	Supabase	83%	9%
Zapier, n8n, Make +7	10	Zapier	63%	13%
TrueKatana, Kult of Athena, Musashi Swords +5	8	TrueKatana	32%	15%
Netlify, Vercel, Cloudflare Pages +5	8	Netlify	100%	42%
Calendly, Cal.com, Acuity Scheduling +3	6	Calendly	93%	8%
ManyChat, Chatfuel, Tidio +2	5	ManyChat	100%	38%
Bareen, Planetnusa	2	Bareen	41%	1%
blomea.eu, Jespersplanteskole	2	blomea.eu	30%	6%
Comfrt, Cozy Earth	2	Comfrt	49%	10%
Den Sidste Flaske, Vinhuset	2	Den Sidste Flaske	50%	10%
MEDICUBE US, Anua	2	MEDICUBE US	30%	16%
Ramp, Brex	2	Ramp	49%	29%
Sharkninja, Dreame	2	Sharkninja	50%	14%
Analogue	1	Analogue	44%	44%
Betterhelp	1	Betterhelp	45%	45%
Cards Against Humanity	1	Cards Against Humanity	36%	36%
Dbrand	1	Dbrand	45%	45%
edikted	1	edikted	44%	44%
Feastables	1	Feastables	44%	44%
Fitbod	1	Fitbod	45%	45%
Framework	1	Framework	44%	44%
Huel	1	Huel	44%	44%
Keychron	1	Keychron	91%	91%
Lenny	1	Lenny	45%	45%
Liquid Death	1	Liquid Death	44%	44%
Morningbrew	1	Morningbrew	7%	7%
MUD\WTR	1	MUD\WTR	20%	20%
Omni Calculator	1	Omni Calculator	47%	47%
Palace Skateboards	1	Palace Skateboards	42%	42%
Peakdesign	1	Peakdesign	9%	9%
Princess Polly	1	Princess Polly	45%	45%
rhode	1	rhode	51%	51%
Stüssy	1	Stüssy	46%	46%
Surfshark	1	Surfshark	44%	44%
Surreal	1	Surreal	43%	43%
Tldr	1	Tldr	44%	44%
VEED	1	VEED	44%	44%
White Fox Boutique US	1	White Fox Boutique US	25%	25%
Zapier	1	Zapier	45%	45%

Measured across 45 categories, 153 brands and 467 buyer questions on up to 5 engines, between 2026-08-17 and 2026-09-06. The median column is the middle brand in that category: a leader on 80% where the median is 3% is a category with one winner, the same 80% where the median is 42% is a category where everyone gets named. Categories are named by the brands in them because the data holds brands, not category labels.

Explain the data

last 7.6 years measured 2026-08-22

Inside the AI answers

The exact buyer questions we put to each AI engine, the verbatim answer, who it recommends, and the sources it cites.

Prompt"best greens powder"use-case

Answered by 4/5 engines · AG1 named by 3, Grüns by 0

Perplexity said:The best greens powder overall depends on what you care about most, but across recent expert roundups AG1 Next Gen is the most common overall pick, while Live it Up Super Greens and Huel Daily Greens show up as strong alternatives for taste/value. If you want a quick shortlist: - Best overall: AG1 Next Gen - Best value: Huel Daily Greens…

AG1Live it UpHuelAmazing GrassOrganifiGrüns absent

Cited: forbes.com innerbody.com topnutritioncoaching.com everydayhealth.com

Prompt"AG1 alternative"comparison

Answered by 5/5 engines · AG1 named by 5, Grüns by 0

Google AI Overview said:Top AG1 (Athletic Greens) alternatives vary by price, ingredients, and your primary nutritional goal. Popular options include Live It Up Super GreensGo to product viewer dialog for this item. for a budget-friendly comprehensive blend, Vibrant Health Green VibranceGo to product viewer dialog for this item. for gut health support, and Huel…

AG1Live it UpHuelAmazing GrassOrganifiGrüns absent

Cited: ringly.io topnutritioncoaching.com vibranthealth.com letsliveitup.com

Prompt"cheaper alternative to AG1"comparison

Answered by 5/5 engines · AG1 named by 5, Grüns by 0

Google AI Overview said:Popular and cheaper alternatives to AG1 (Athletic Greens) include Live It Up Super Greens, Vibrant Health Green Vibrance, and Amazing Grass Greens Blend, which cost significantly less per serving while still offering probiotics, digestive enzymes, and superfood blends. Live It Up Super Greens: Costs about $1.33 per serving on subscription…

AG1Live it UpAmazing GrassHuelGrüns absent

Cited: nutrola.app reddit.com garagegymreviews.com vibranthealth.com

Prompt"do greens powders actually work"problem

Answered by 5/5 engines · AG1 named by 0, Grüns by 0

Google AI Overview said:Greens powders can provide a modest boost in vitamins and micronutrients, but they do not replace whole fruits and vegetables. While they offer a convenient source of certain plant extracts, antioxidants, and-in some formulas-probiotics, they typically lack the rich fiber and synergistic health benefits of fresh produce, and many broad cl…

Grüns absent

Cited: nutrola.app health.clevelandclinic.org webmd.com uclahealth.org

Prompt"is AG1 worth the money"branded

Answered by 5/5 engines · AG1 named by 5, Grüns by 0

Google AI Overview said:Whether AG1 by Athletic Greens is worth the money depends heavily on your budget and lifestyle. At roughly $79–$99 a month, it provides high convenience and NSF Certified for Sport quality, but dietitians note you can get the same nutrients much cheaper from a standard multivitamin, probiotics, and whole foods. All-in-One Convenience: Com…

AG1Grüns absent

Cited: drinkag1.com innerbody.com fortune.com reddit.com

Confidence: 5 engines across 2 markets, 15 buyer questions. Captured 2026-08-22.

Explain the data

snapshot, 2026-08-22

This is the raw evidence behind the AI-visibility score, nothing modelled, so you can verify it yourself.

Gap analysis

1

Where Grüns stands, where AG1 stands, and what closes the distance. This is the only framework here where both sides are measured, because AI visibility reads the whole category at once.

18%

Grüns share of AI answers

56%

AG1 share

38 pp

the gap to close

13/73

answers naming Grüns

Read it this way. Of 73 answers across 5 engines and 15 buyer questions, AG1 is named in 41 and Grüns in 13.

Source: AI answer engines, snapshot 2026-08-22

Which questions the gap lives in

Your weakest cluster is where to attack first: it is the one where the category leader is furthest ahead of you.

Question type	Questions	Grüns	AG1	Gap
comparison	4	10%	80%	70 pp
problem	3	0%	47%	47 pp
use-case	6	21%	46%	25 pp
branded	2	50%	50%	0 pp

Source: AI answer engines, the buyer questions grouped by theme, 2026-08-22

The negative space: questions you are absent from

9 of 9 tracked questions returned an answer that never named Grüns. Each row is a concrete opening, not a metric.

Buyer question	Brands the engines did name	Sources they cited
best greens powder use-case	AG1, Live it Up, Huel, Amazing Grass	forbes.com, innerbody.com, topnutritioncoaching.com
best multivitamin for adults use-case	Ritual	ods.od.nih.gov, amazon.in, 1mg.com
AG1 alternative comparison	AG1, Live it Up, Huel, Amazing Grass	ringly.io, topnutritioncoaching.com, vibranthealth.com
AG1 vs Huel comparison	AG1, Huel	vibranthealth.com, skool.com, reddit.com
cheaper alternative to AG1 comparison	AG1, Live it Up, Amazing Grass, Huel	nutrola.app, reddit.com, garagegymreviews.com
do greens powders actually work problem	none	nutrola.app, health.clevelandclinic.org, webmd.com
greens powder for people who hate the taste problem	Bloom Nutrition, Organifi, Live it Up, Amazing Grass	wired.com, bonappetit.com, reddit.com
how to cancel an AG1 subscription problem	AG1	drinkag1.com, postclic.com, nutrola.app

Source: AI answer engines, questions where only one of you is named, 2026-08-22

2

Share of AI answers

Classic share of voice counts mentions in media. This counts recommendations in AI answers, split by engine. Most brands measure the one engine they happened to open.

The headline. Amazing Grass is recommended in 40% of ChatGPT Search answers and 13% of Microsoft Copilot answers. Same category, same questions, same week, 27 percentage points apart. "Are we visible in AI" is not one number.

Source: AI answer engines, the same questions engine by engine, 2026-08-22

Share by engine

Brand	Google AI Overview	Perplexity	ChatGPT Search	Gemini Search	Microsoft Copilot	Spread
AG1Tracked rival	54%	53%	60%	60%	53%	7 pp
Live it Up	31%	33%	33%	33%	20%	13 pp
Amazing Grass	15%	27%	40%	40%	13%	27 pp
Huel	23%	33%	13%	13%	13%	20 pp
GrünsYou	8%	20%	20%	27%	13%	19 pp
Bloom Nutrition	23%	0%	0%	13%	13%	23 pp
Organifi	15%	0%	7%	7%	0%	15 pp
Ritual	0%	13%	0%	7%	7%	13 pp

Answers per engine: Google AI Overview 13, Perplexity 15, ChatGPT Search 15, Gemini Search 15, Microsoft Copilot 15. Percentages are of the answers that engine actually returned.

What this does not say: "named in an answer" is presence, not endorsement. A brand can be named as the expensive option. Sentiment is measured separately and is a marker-word heuristic, not a reading of the answer.

3

Category Entry Points

Ehrenberg-Bass argues brands are not chosen by segment but retrieved by situation: the cue that starts the search decides who comes to mind. The buyer questions we already ask the engines are exactly those cues.

9

entry points tracked

7

theirs alone

0

contested

2

nobody owns

Why this beats a segment chart. Nobody wakes up as a demographic. They wake up unable to sleep, or standing in a loud bar. Each row below is one of those moments, and the brands listed are the ones an engine actually retrieves when it happens.

Every entry point, and who owns it

Entry point	Type	Who gets retrieved	Status
best greens powder via forbes.com, innerbody.com, topnutritioncoaching.com	use-case	AG1, Live it Up, Huel, Amazing Grass	AG1 alone
best multivitamin for adults via ods.od.nih.gov, amazon.in, 1mg.com	use-case	Ritual	Open
AG1 alternative via ringly.io, topnutritioncoaching.com, vibranthealth.com	comparison	AG1, Live it Up, Huel, Amazing Grass	AG1 alone
AG1 vs Huel via vibranthealth.com, skool.com, reddit.com	comparison	AG1, Huel	AG1 alone
cheaper alternative to AG1 via nutrola.app, reddit.com, garagegymreviews.com	comparison	AG1, Live it Up, Amazing Grass, Huel	AG1 alone
do greens powders actually work via nutrola.app, health.clevelandclinic.org, webmd.com	problem	no brand named	Open
greens powder for people who hate the taste via wired.com, bonappetit.com, reddit.com	problem	Bloom Nutrition, Organifi, Live it Up, Amazing Grass	AG1 alone
how to cancel an AG1 subscription via drinkag1.com, postclic.com, nutrola.app	problem	AG1	AG1 alone
is AG1 worth the money via drinkag1.com, innerbody.com, fortune.com	branded	AG1	AG1 alone

Source: AI answer engines, questions where only one of you is named, 2026-08-22

The 2 open entry points are the cheapest ground on this page. No incumbent has to be displaced; the engines simply have nothing confident to say yet.

4

Citation authority map

In an answer-engine market, the source the engine cites is the shelf your product sits on. This maps the shelves: which domains get cited, on how many questions, by how many engines.

631

citations counted

197

distinct domains cited

9%

held by drinkag1.com alone

5

questions drinkag1.com appears on

The finding. drinkag1.com is cited 55 times, 9% of every citation in the category, across 5 questions and 5 engines. One more blog post on your own domain does not move that. Being present on drinkag1.com does.

Source: AI answer engines, the domains they cited in their answers, 2026-08-22

The shelves, by authority

Domain	Citations	Questions	Engines	Share of all citations
drinkag1.comTheirs	55	5	5	9%
reddit.com	27	11	4	4%
fortune.com	23	11	4	4%
nutrola.app	23	8	4	4%
forbes.com	22	10	5	3%
innerbody.com	21	9	4	3%
topnutritioncoaching.com	17	9	4	3%
wired.com	17	6	4	3%
bonappetit.com	16	6	3	3%
garagegymreviews.com	14	9	4	2%
vibranthealth.com	14	7	4	2%
letsliveitup.com	13	6	4	2%
healthline.com	12	8	3	2%
everydayhealth.com	11	7	2	2%
amazon.com	11	6	3	2%

The individual pages that decide answers

Domain-level authority is an average. These are the specific URLs the engines pull from.

Page	Citations	Questions
16 Best Greens Powders (2026): Taste-Tested for Months wired.com	17	6
The Best Greens Powders That Genuinely Taste Good (2026) \| Bon Appétit bonappetit.com	15	5
Best Greens Powders 2026 - Forbes Vetted forbes.com	12	8
Best Greens Powder \| Our Top 5 in 2026 innerbody.com	12	6
10 Best Greens Powders, Tested by Dietitians (2026) topnutritioncoaching.com	10	7
11 Best Greens Powders of 2026: Approved by Dietitians - Fortune fortune.com	8	7
Powdered Greens: Do They Really Work? health.clevelandclinic.org	7	3
6 Best AG1 Alternatives (2026), Tested and Ranked by a Dietitian letsliveitup.com	7	3
AG1 Review \| Everything you need to know about AG1! [2026] innerbody.com	7	3
10 Dietitian-Approved Greens Powders We Tested in 2026 everydayhealth.com	6	5

Source: AI answer engines, the individual pages they cited, 2026-08-22

There is no standard name for this analysis yet. That is a disadvantage for search and an advantage for whoever defines it. It is closest to a share-of-voice study run on citations rather than coverage.

Explain the data

When Grüns is named it ranks 1.62 on average, against 1.24 for AG1 — so this is not a ranking problem, it is a presence problem.

Their growth playbook

Case studies published about AG1 by their vendors and agencies. These reveal the tools, channels and tactics behind their growth, and the numbers they are willing to show off.

outloudgroup.com Changing Perceptions with AG1 — The Outloud Group Partnering with AG1 to change customer perception about quality and value. Influencer Marketing Campaign Case Study.

Campaign Goal Our goal of the ongoing campaign was to rapidly scale a sustainable influencer marketing program that showcases the full value of AG1 as a holistic nutritional supplement and continue to gain new subscribers.
Campaign Results AG1 and The Outloud Group have built a multi-million dollar evergreen program that continues to grow month-over-month and achieve their growth and ROI goals.

latterly.org AG1 Marketing Strategy: Dominating Search for Athletic Greens Subscriptions - Latterly.org AG1, founded in 2010, turned a crowded supplements category into a direct-to-consumer subscription leader through disciplined performance marketing and relentless brand building. The company reached unicorn status in 2022 after a $115 million raise, and maintained strong growth through 2024 with a durable subscription base. Industry analysts and media reports…

The company reached unicorn status in 2022 after a $115 million raise, and maintained strong growth through 2024 with a durable subscription base.
Industry analysts and media reports suggest 2024 revenue likely reached an estimated 350 to 450 million dollars, driven by high repeat purchase rates and strong brand search demand.
AG1 captures consumer intent at every stage, from expert-driven discovery to conversion-optimized landing experiences tailored to each audience and channel.
This strategy article outlines the marketing framework that powers AG1’s growth, with emphasis on search leadership for Athletic Greens subscriptions.

marketingcrafted.com The Marketing Strategy Behind Athletic Green's $600 Million Empire Discover how Athletic Greens grew from $0 to $600M revenue. Learn their marketing strategy, subscription model, and the authentic influencer partnerships that built a $1.2B wellness empire.

The company went from zero revenue in 2009 to an impressive $600 million in annual revenue by 2024—all while selling just one product.
By 2021—11 years after launch— Athletic Greens had grown to $160 million in annual revenue without a single external investor.
Then, in January 2022, the company raised $115 million in funding , which valued the company at $1.2 billion.
By 2024, AG1 reached $600 million in annual revenue—a remarkable achievement for a company selling a single product.

Not measured for this brand, and why

Sections are left out when the source does not exist for AG1, rather than shown empty. A missing section and a section full of zeros mean very different things, and you cannot tell them apart by looking. This says which is which.

New launches and catalogue moves

Reads the product catalogue for what is new and what they say about it. AG1 has no catalogue we can read.

Product satisfaction

Per-product ratings come from the on-site reviews, and none are published for AG1.

On Amazon

AG1 does not turn up in Amazon search for their own brand name, or the tracker has not been run for them.

Press coverage they earned

No news source is configured for AG1, so nothing has been collected.

On the App Store

AG1 has no App Store listing set in the config. The field is set by hand on purpose: a name search returned third-party and conference apps instead of the product.

Kvasano: competitor monitoring & market research. Weekly report, generated 2026-09-12. · Sources: every tracker behind these numbers, what it cost and when it last ran.

What is behind the numbers

Positioning map

What the map says

Price architecture

Strategy canvas

The numbers behind the curve

Recurring hooks

The pillars: what each brand claims

The floor: what you can actually prove

Creative testing matrix

Median days live, by format and offer

Customer journey

The path, stage by stage

New content this week

Everything they have indexed

What people are saying

The first three weeks after signup

Recent subject lines

Biggest videos

Biggest shorts

Who is making it

Most-engaged mentions

Every claim they make, and the pages it is on

Social proof at scale

Guarantees and risk reversal

What they claim, and how consistently

Authority by association

Open roles (5)

Where the roles sit

Category leaderboard

By engine

The questions you are not in

By question type

10 brands in AG1’s category

The other 44 categories we measure

Which questions the gap lives in

The negative space: questions you are absent from

Share of AI answers

Share by engine

Category Entry Points

Every entry point, and who owns it

Citation authority map

The shelves, by authority

The individual pages that decide answers