Details

What is behind the numbers

The ads themselves, the emails they sent, the headlines they earned, the pages they publish. Every number lives on Benchmark; this is the material those numbers were counted from.

26 chapters
Sales1 chapter
Battlecard
What a seller needs before a call with somebody who is also talking to Dr. Squatch, taken from the same measurements as the rest of this page.
What Dr. Squatch costs
  • They open at $1.their core products, converted to USD/drsquatch.com, 2026-09-07
  • The middle of their range is $16, so that is where a normal deal lands rather than at the entry price.their core products, converted to USD/drsquatch.com, 2026-09-07
  • The ladder runs to $177, a spread of $176.their core products, converted to USD/drsquatch.com, 2026-09-07
  • 56% of their live ads carry a discount, so they are ready for a price fight and it is the wrong ground.their live ad creatives, 2026-09-01
What Dr. Squatch can put on the table
  • They can point to 4 published customer stories.their own site, 2026-09-07
  • Their public rating is 4.77.their product pages/drsquatch.com, 2026-09-07
  • Their single best-reviewed product, Final Flash Fresh, carries 113 reviews on its own. That is one product, not a site total.their product pages/drsquatch.com, 2026-09-07
Not on the card, and why: their promise — no homepage snapshot, so their headline is not recorded. their weak points — fewer than 20 low-rated reviews read for them, and a share below that floor moves more than five points on a single review. objection answers — they need the same themes measured on both sides with at least 20 low-rated reviews each, and a gap of five points or more. A blank block would read as an absence of the thing rather than an absence of the measurement.
Explain the data
No line here is written by hand, so it cannot go stale: it is rebuilt every time the data is. Each line carries its own source and date, because the prices are read on a different day than the reviews.
Products3 chapters
New launches and catalogue moves
What they launched8 items
Every product Dr. Squatch published in the seven days up to 2026-09-01, read off their own catalogue.
What came in and what went out12 items
Every product Dr. Squatch added to or removed from their catalogue since the previous snapshot. A discontinued product is the most overlooked signal there is: they stopped believing in it before you noticed.
Show the other 4
  • 9. Mystery Bricc 2-Packnew
  • 10. Summer Citrus Conditionergone
  • 11. Cool Citrus Conditionergone
  • 12. Coconut Castaway Conditionergone
New bundles and multipacks9 items
Products whose own title says bundle, set, kit or multipack, added since the previous reading. Read off their catalogue.
Show the other 1

New in the last 30 days

2 products published in the last 30 days. Every row carries its own age, so a launch cannot be mistaken for a restock.
Catalog: 551 products. No brand collabs or limited editions in the range.
52 variants are sold out right now, a signal of what is selling fastest.
Explain the data

snapshot, 2026-09-01

19 products carried a fresh publish date but a product id from before our first snapshot (IShowSpeed's Bundle, IShowSpeed's Bundle, IShowSpeed's Bundle, and more), so they existed already and were republished rather than launched. They are left out.
Product satisfaction
Which products gained reviews15 items
New reviews per product between 2026-08-24 and 2026-09-01. Review velocity is the closest free read on what is actually selling: a product nobody buys cannot gather reviews.
Show the other 7
On-site review ratings per product (from Okendo/Yotpo/Loox). Low ratings on high-volume products are the openings worth attacking.
15 products share a rolled-up review pool with the product they bundle (Dr. Squatch counts them as one), marked “shared”. Counts are theirs, not ours.
Explain the data

snapshot, 2026-09-01

Voice of Customer
Standard analyses that read only off the range, the prices and what buyers said about them.
1
Ratings tell you a product is weak. Review text tells you why. These are Dr. Squatch’s own customers, in their own words, grouped by the problem they describe.
43
review texts mined
3
rated 3★ or below
0
recurring themes
most common complaint

The themes, largest first

Source: their review texts/drsquatch.com, okendo
What this is not. These are the competitor's reviews, so it reads their weaknesses, not yours. Themes are keyword buckets, so a review can miss a theme it belongs to, and a quote counts once even if it fits two themes.
2

Positioning map

Price against rating, one dot per product, for Dr. Squatch and Duke Cannon side by side. The textbook version runs on survey perceptions nobody can afford to collect. This one runs on the price they charge and the score their own buyers gave, both read off the live stores.
How to read it. Right is dearer. Up is better rated. The bubble is how many reviews sit behind the score, because 4.9 on 11 reviews and 4.9 on three thousand are not the same claim. Only products that have both a price and a review score are plotted, which is 64 of the 714 products we hold between the two stores.
$0$17$35$52$70 3.0★4.0★5.0★ Fresh Falls Car Air Freshener — $4.00, 5★ on 2 reviewsBlue Ribbon Breeze — $8.00, 4.7★ on 18 reviewsOceanside Orchard 14 oz Body Wash — $15.00, 5★ on 1 reviewOceanside Orchard Invisible Glide Deodorant — $13.00, 5★ on 9 reviewsOceanside Orchard — $8.00, 4.5★ on 22 reviewsOceanside Orchard Deodorant — $13.00, 5★ on 5 reviewsFree Dopp Kit — $40.00, 4.9★ on 7 reviewsFinal Flash Fresh — $8.00, 4.7★ on 113 reviewsMango Tango — $8.00, 4.7★ on 36 reviewsMini Tajín® Clásico Bottle .35oz — $1.00, 4.6★ on 16 reviewsSquishee Supreme — $8.00, 4.9★ on 83 reviews3-Pack Body Wash + FREE Body Scrubber — $42.75, 4.7★ on 14 reviewsLip Balm 4-Pack — $23.00, 4.7★ on 13 reviewsMimic Bricc 3-Pack — $24.00, 4.8★ on 49 reviewsMimic Bricc — $8.00, 4.8★ on 87 reviewsGrit of the Genius — $8.00, 4.5★ on 4 reviewsLil Squatch 3-Pack — $12.00, 4.5★ on 13 reviewsLil Squatch 9-Pack — $36.00, 4.5★ on 13 reviewsEnchanted Grape — $4.00, 4.9★ on 13 reviewsMartian Melon — $4.00, 5★ on 12 reviewsSea Apple Splash — $4.00, 4.9★ on 12 reviewsCoconut Castaway Spray Deodorant — $13.00, 4.9★ on 10 reviewsCoconut Castaway Pool Lounger — $50.00, 5★ on 2 reviewsFreedom Fresh 250th Anniversary Deodorant — $13.00, 4.7★ on 19 reviewsFreedom Fresh 250th Anniversary — $8.00, 4.7★ on 31 reviewsPatriot Punch Lip Balm 2-Pack — $8.00, 4.8★ on 12 reviewsFreedom Fresh 3-Pack — $24.00, 4.6★ on 16 reviewsFreedom Fresh 250th Collection — $45.00, 4.6★ on 8 reviewsHarry Potter 6-Pack — $48.00, 4.4★ on 8 reviewsFate-Forged 4-Pack — $32.00, 4.9★ on 26 reviewsDestiny Duel 2-Pack — $16.00, 4.8★ on 50 reviewsFestival Set + FREE Deo Flask — $66.00, 5★ on 9 reviewsLip Balm 4-Pack — $23.00, 4.7★ on 13 reviewsLip Balm 4-Pack — $16.00, 4.7★ on 13 reviewsDuke Cannon Supply Drop - Q3 | 2026 — $50.00, 4.7★ on 6 reviewsBasic Ass Pumpkin Spice Latte - Brick of Soap — $9.00, 4.6★ on 506 reviewsBig Ass Brick of Soap® - 4-Pack Exclusive — $24.99, 5★ on 1 reviewJeep® Brand Body Wash - Trail Rated — $9.00, 4.2★ on 5 reviewsJeep® Brand Brick of Soap - Trail Rated — $9.00, 4.8★ on 10 reviewsProper Cologne® Travel Ration - Midway — $9.00, 4.6★ on 29 reviewsThermos™ Productivity Bundle — $35.00, 5★ on 1 reviewTHICK® Body Wash - Midnight Swim | 30 oz. — $14.00, 5★ on 1 reviewTHICK® Body Wash - Sawtooth | 30 oz. — $14.00, 5★ on 4 reviewsSolid Cologne Stick - Midway — $25.00, 4★ on 1 reviewTexturizing Hair Styling Powder — $16.00, 4★ on 1 reviewSolid Cologne - Midnight Swim — $25.00, 4.4★ on 591 reviewsJeep® Brand Brick of Soap - American Legend — $9.00, 4.9★ on 125 reviewsJeep® Brand Body Wash - American Legend — $9.00, 4.9★ on 70 reviewsSolid Cologne - Bay Rum — $25.00, 4.7★ on 308 reviewsOil Defense Face Wash - 8 oz. — $14.00, 4.6★ on 21 reviewsDaily Hydrating Face Wash - 8 oz. — $14.00, 4.7★ on 22 reviewsBest Damn Beard Box — $39.00, 4.8★ on 73 reviewsDeep Cleaning Face Scrub - 6 oz. — $14.00, 4.7★ on 27 reviewsUltralight Face Lotion - 3 oz. — $14.00, 4.7★ on 32 reviewsDaily Hydrating Face Wash - 2 oz. — $6.00, 4.9★ on 10 reviewsBig Softy™ Shave Cream - 2 oz. — $6.00, 3★ on 1 reviewBig Softy™ Shave Cream - 6 oz. — $11.00, 4.7★ on 34 reviewsThermos™ Big Ass Brick of Soap® Bundle — $36.00, 4.9★ on 311 reviewsThermos™ Big Ass Brick of Soap® - Backyard BBQ — $9.00, 4.8★ on 77 reviewsThermos™ Big Ass Brick of Soap® - Productivity — $9.00, 4.9★ on 42 reviewsTHICK® Body Wash - Tropic Drift — $9.00, 4.9★ on 47 reviewsEverlasting Puck of Soap - Tropic Drift — $6.00, 5★ on 32 reviewsShampoo + Conditioner - Tropic Drift — $11.00, 5★ on 31 reviewsBig Ass Brick of Soap® - Tropic Drift — $9.00, 4.9★ on 47 reviews Cheapest variant on the product Review score
Dr. Squatch, 34 products Duke Cannon, 30 products
Source: their catalogue and review widget, 2026-08-17, and Duke Cannon’s own

What the map says

MeasureDr. SquatchDuke Cannon
Median price of a plotted product$13.00$14.00
Review score, weighted by how many reviews4.764.67
Reviews behind the plotted products7592,466
The quadrant you are in. Duke Cannon sits above Dr. Squatch on price and below them on rating. Dearer and rated lower is the hardest place to be: the price has to be doing work the reviews are not backing up.
What this does not do. A review score is not quality, it is the score of the people who chose to leave one, and both stores show only their own. Products without reviews are absent from the map rather than plotted at zero, so a new launch looks like nothing here even when it is selling.
3

Price architecture

A price ladder shows what a brand wants you to buy first and what it wants you to trade up to. The gaps in the ladder are where a competitor can enter without starting a price war.
$1.00
cheapest price on any of their pages
$19.50
median of every price on their pages
$100.00
top of the ladder
50
price points tracked
The widest rung in the ladder sits between $66.00 and $100.00, a $34.00 jump with nothing in between. A buyer who finds $66.00 too basic has to more than stretch their spend. That is the gap to price into.
Source: their published prices/drsquatch.com

The ladder

BandProductsShare of range
$0 – $1521 42%
$15 – $2510 20%
$25 – $354 8%
$35 – $509 18%
$50 – $1005 10%
$100+1 2%
Source: their published prices/drsquatch.com, 2026-08-17

Where each category sits

CategoryVariantsFromTo
Other72$0.00$133.00
Insert1$0.00$0.00
FREE Gift!13$1.00$33.00
Try Before You Buy2$1.00$26.00
mws_fee_generated1$1.00$1.00
Bar Soap127$4.00$120.00
Car Air Freshener1$4.00$4.00
Lip Balm6$4.00$8.00
Deodorant58$6.33$144.00
Total Moisture Bar Soap3$7.00$7.00
Kit Includes8$7.00$13.00
Bundle72$8.00$118.00
Custom Bundle39$8.00$177.00
Hand Soap7$8.00$8.00
Booster7$8.00$25.00
Shave Butter17$10.00$120.00
Post Shave17$10.00$120.00
Wipes5$10.00$12.00
Hair Care8$11.00$26.00
Toothpaste8$11.00$20.00
Face Wash11$12.00$14.00
Shampoo13$12.00$16.00
Dry Lotion4$12.00$14.00
Invisible Glide Deodorant13$13.00$13.00
Spray Deodorant10$13.00$13.00
Body Wash19$14.00$51.00
Precision Deo3$14.00$14.00
Lotion13$15.00$45.00
Add ons2$15.00$15.00
Exfoliating Body Wash2$15.00$15.00
Full & Thick Shampoo3$16.00$16.00
Trimmer5$16.00$70.00
Beard Oil2$16.00$16.00
Conditioner10$17.00$17.00
Beard Oil & Cologne4$18.00$18.00
TikTok Bundle8$20.00$77.00
Sunscreen2$20.00$20.00
Gift Card5$20.00$100.00
Subscription Contents2$22.00$36.00
Box Bundle1$27.55$27.55
Deodorant Flask2$30.00$30.00
Hair Care Kit1$33.00$33.00
Swag1$35.00$35.00
Lounger1$50.00$50.00
Cologne6$59.00$59.00
Safety Razor1$70.00$70.00
Source: their own storefront variants
What they do with the ladder. 56% of their ads carry a discount. They lean on offers, so a discount fight is one they are ready for.
Source: their live ad creatives
4

Strategy canvas

The factors this category competes on, and how hard Dr. Squatch and Duke Cannon lean into each. Not asserted: every level is read off the two live stores, their reviews, and what each has published.
How to read it. Each factor is scaled against whichever brand leans into it hardest, so the two curves can share one axis when the raw numbers cannot. A high point is not automatically good: a high price level means dearer, and whether that is a strength depends on the curve around it. Where the curves separate is where the two brands are actually playing different games.
0255075100 RangebreadthPricelevelWeightof proofReviewscorePublishedpagesInstock right now
Dr. Squatch Duke Cannon
Source: both catalogues, both review widgets and both sitemaps, 2026-08-17

The numbers behind the curve

FactorWhat it measuresDr. SquatchDuke Cannon
Range breadthhow many products the buyer can choose between551163
Price levelmedian price across every variant, higher means positioned dearer$16.00$11.00
Weight of prooftotal reviews carried across the range7332,466
Review scoreweighted average of those reviews4.764.67
Published pagesthe content moat: pages either brand has put online2,358330
In stock right nowshare of variants a buyer can actually buy today92%87%
Where the curves separate most: published pages. Dr. Squatch leans into it harder than Duke Cannon does — 2,358 against 330. A canvas is only useful if you then decide what to raise, reduce, create or eliminate; this is the factor where that decision costs or earns the most.
What this does not do. The levels are relative to each other, not to the category: both curves can be low on a factor the whole market has abandoned, and nothing here would say so.
Paid advertising6 chapters
What is working
These ads have run for weeks and are still live. The longer they keep paying to show an ad, the better it is converting.
Dr. Squatch ad, running 84 days: These Manly Scents Are A Turn On🔥 84d running
These Manly Scents Are A Turn On🔥
Shop now4 platforms· runs as 2 variants
Image-led hook · still live after 84d
Almost no copy to read: 84 days in with almost no text, so the visual is the whole test.
Dr. Squatch ad, running 82 days: 🎁 3 FREE gifts from Dr. Squatch? Don’t mind if we do 82d running
🎁 3 FREE gifts from Dr. Squatch? Don’t mind if we do
Get offer4 platforms· runs as 7 variants
Image-led hook · still live after 82d
Almost no copy to read: 82 days in with almost no text, so the visual is the whole test.
Dr. Squatch ad, running 73 days: 🧴🍻 FREE FAKE DEODORANT FLASK 73d running
🧴🍻 FREE FAKE DEODORANT FLASK
Get offer4 platforms
Offer hook · still live after 73d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 73 days: 🤯 3 FREE GIFTS + 59% OFF 🤯 73d running
🤯 3 FREE GIFTS + 59% OFF 🤯
Get offer4 platforms
Offer hook · still live after 73d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 73 days: 39% Off ending soon! 73d running
39% Off ending soon!
Shop now4 platforms
Offer hook · still live after 73d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 72 days: 🤯 FREE TOILETRY BAG + 39% OFF 72d running
🤯 FREE TOILETRY BAG + 39% OFF
Get offer4 platforms· runs as 2 variants
Offer hook · still live after 72d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 65 days: 🤯 3 FREE GIFTS + 56% OFF 🤯 65d running
🤯 3 FREE GIFTS + 56% OFF 🤯
Get offer4 platforms· runs as 3 variants
Offer hook · still live after 65d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 64 days: 🚨 ALMOST SOLD OUT 💪 64d running
🚨 ALMOST SOLD OUT 💪
Get offer4 platforms
Offer hook · still live after 64d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 59 days: Save Up To 51% 4 FREE Gifts 59d running
Save Up To 51% 4 FREE Gifts
Get offer4 platforms· runs as 2 variants
Comparison hook · still live after 59d
It borrows an existing consideration set, so the buyer is already shopping when they read it.
59d running
Dr. Squatch
Shop now4 platforms
Image-led hook · still live after 59d
Almost no copy to read: 59 days in with almost no text, so the visual is the whole test.
Dr. Squatch ad, running 51 days: 🎲 DUNGEONS & DRAGONS: LIMITED EDITION SOAP 51d running
🎲 DUNGEONS & DRAGONS: LIMITED EDITION SOAP
Shop now4 platforms· runs as 2 variants
Image-led hook · still live after 51d
Almost no copy to read: 51 days in with almost no text, so the visual is the whole test.
Dr. Squatch ad, running 46 days: Save up to 50% + 4 FREE Gifts! 🔥 46d running
Save up to 50% + 4 FREE Gifts! 🔥
Get offer4 platforms
Comparison hook · still live after 46d
It borrows an existing consideration set, so the buyer is already shopping when they read it.
Dr. Squatch ad, running 44 days: 🤯 FREE BODY SCRUBBER + 30% OFF 44d running
🤯 FREE BODY SCRUBBER + 30% OFF
Get offer4 platforms
Offer hook · still live after 44d
A saving converts people already convinced, so it buys cheap volume but teaches buyers to wait for the next one.
Dr. Squatch ad, running 37 days: 🍫 NEW! CHOCCY MILK SOAP 37d running
🍫 NEW! CHOCCY MILK SOAP
Shop now4 platforms
Image-led hook · still live after 37d
Almost no copy to read: 37 days in with almost no text, so the visual is the whole test.
Dr. Squatch ad, running 36 days: The Tajín® Soap Drop Is Here 36d running
The Tajín® Soap Drop Is Here
Shop now4 platforms
Image-led hook · still live after 36d
Almost no copy to read: 36 days in with almost no text, so the visual is the whole test.
Plus 8 dynamic catalog ads (Advantage+) that auto-rotate products from their store.
Explain the data

live now, oldest 32 months, creative sample from 2026-08-17 (27 days ago)

Copy the angle, not the brand. 1 creative could not be saved: Meta's image links expire, and these had already gone by the time we built the page. The wording and the run time are still measured; only the picture is missing.
Where they send traffic
What their ads are made of
The creative pattern behind their ads: they barely discount, lean on always-on catalog ads, and send to product and dedicated landing pages.

Recurring hooks

13x3 FREE gifts from Dr.
5x55%+ OFF + 3 FREE GIFTS | Legendary Launch Bundle
4xFREE TRAVEL BAG + 39% OFF | Final Days
3xFREE TRAVEL BAG + 50% OFF | Final Days
3xALMOST GONE: DUNGEONS & DRAGONS Soap
3x56% OFF + 3 FREE GIFTS | Squatch Stack Bundle
3xThere's nothing better than a man that smells like nature.
2xMen, it's time to dominate the scent game with fierce, natural cologne!
2x54% OFF + 3 FREE GIFTS | Squatch Stack Bundle
2xTajín® inspired soap?!
Explain the data

live now, oldest 32 months, creative sample from 2026-08-17 (27 days ago) measured 2026-09-01

Their ad ideas
The recurring hooks in the section above count sentences, which is not the same as counting ideas: near-identical wordings are counted separately, so the tail never shows up.
34x3 FREE gifts from Dr. (10 wordings, median 62 days live)
3xALMOST GONE: DUNGEONS & DRAGONS Soap (median 40 days live)
3xThere's nothing better than a man that smells like nature. (median 35 days live)
2xEXPERIENCE THE SQUATCH DIFFERENCE (median 48 days live)
2xMen, it's time to dominate the scent game with fierce, natural cologne! (median 73 days live)
2xTajín® inspired soap?! (median 26 days live)
1xGET ICONIC DEO FLASK 50% OFF — disguised as deodorant, built for immaculate vibes (median 62 days live)
1xNEW CHOCOLATE MILK SOAP (median 26 days live)
1xSMELL GOOD & LOOK GOOD with NO PIT STAINS (median 144 days live)
1xThanks for ordering from Dr. (median 953 days live)
Explain the data

measured 2026-09-01

Grouped on the words they share, 10 distinct openings sit behind the 50 ads we analysed, and the five largest cover 88% of them. The number to read is the concentration, not the count: a wide range with a heavy top is a different bet from a hundred ideas that all carry the same weight.
Messaging house
The analyses that read off their creative and their funnel: what they say, how they test it, and what a buyer meets on the way in.
1
A messaging house is usually drawn from the inside out: what we would like to say. This one is read off both websites, so the top of the house is what each brand actually leads with and the floor is what it can evidence.
The roof. The one sentence each brand leads with, taken off the homepage as we fetched it.
BrandLeads with
Duke CannonYou“Duke Cannon hails from a simpler time. A time when the term handyman was redundant. A time when chivalry and patriotism weren’t considered old- fashioned. A time when you never put the word salad next to bar.”
Dr. SquatchTracked rival“Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...”
Source: their on-site claims, above the fold, 2026-08-17

The pillars: what each brand claims

Claim typeDuke CannonDr. Squatch
Positioning nothing found Sustainable
Certifications nothing found B Corp
Source: their on-site claims, 2026-08-17
Counted by how often each claim appears across the pages we read, not by how prominent it is. A claim made once in a footer counts the same as one in the hero.

The floor: what you can actually prove

Nothing on your own pages contradicts itself, and every performance figure we found has evidence next to it. That is rarer than it sounds.
Source: your own site, 2026-09-07
What this does not say: a claim we cannot find is not a claim the brand does not make. We read the homepage, a product page and the policy pages, not the whole site, and we match on wording. Absence here means absent from those pages.
2

Creative testing matrix

Most creative analysis counts what a brand is running. This one measures what it keeps running. Nobody pays for an ad that loses, so lifespan is the closest thing to a result we can see from outside.
The headline. Dr. Squatch’s longest-surviving combination is video, with offer at a median of 62 days. The shortest is video, no offer at 55. Same brand, same budget, same week: the difference is the format and whether it carries a discount.
Source: their live ad creatives, how long each one ran, 2026-08-17

Median days live, by format and offer

FormatNo offerWith offerStill live after 90 days
dynamic
8 ads
57 d
6 ads
96 d
2 ads
1
video
35 ads
55 d
12 ads
62 d
23 ads
6
image
6 ads
39 d
3 ads
65 d
3 ads
2
carousel
1 ad
48 d
1 ad

0 ads
0
Source: their live ad creatives, 2026-08-17
Median, not average: one ad running for a year would drag an average up on its own. Cells built on fewer than five ads are shown but not used for the headline.
How to use it. Build your next test as video, with offer, because that is the shape their money has already voted for, and give it the 62 days it takes before judging. Copy the shape, not the ad: the angle is the finding, the execution is theirs.
What this does not say: lifespan is a proxy for performance, not a measurement of it. An ad can stay live because it works, or because nobody turned it off. We use the median across many ads to blunt the second, but we cannot see their account.
3

Customer journey

Every stage from discovery to repeat purchase, filled with what we measure about Dr. Squatch. Where a stage has no source, it says so instead of guessing.
5/5
stages we can see

The path, stage by stage

StageWhat we seeWhere it comes from
DiscoveryHow someone first hears of them52 podcast episodes mention themApple Podcasts
66 creators in the ads and posts we sampledtheir ads and organic social
ConsiderationWhat they say to someone who is lookingTheir most repeated ad angle: video is their most used ad format, 70% of what they runMeta's ad library
EvaluationWhat a buyer checks before deciding32 products carry a public ratingtheir storefront
Range from $1 to $100their published prices
PurchaseWhat it takes to get the first orderCheapest price on any page $1their published prices
Welcome offer: 20% offtheir signup flow
RetentionWhat happens after the first orderThey run Klaviyo for emailtheir own homepage
Source: their own site, their ads and the AI answer engines, 2026-08-17
What this does not do. A journey drawn from the outside is what a stranger can observe, not what their funnel actually does. We see the offer on the popup, not how many took it. Treat a stage with one line as thinly covered rather than as simple.
Search and content1 chapter
How much they publish
New pages this week16 items
Every page Dr. Squatch added to their sitemap between the previous snapshot and this one. Language variants of the same page are folded into one row, with the number of locales next to it.
Show the other 8
New collections1 item
Every collection Dr. Squatch added to their own sitemap between the two readings. Language variants of the same page are folded into one.
How much content they publish for SEO. A large, growing footprint means they are betting heavily on organic search.

New content this week

16 new pages, each published in up to 2 locales  ·  48 URLs in total

Everything they have indexed

Not this week's additions but the whole footprint, straight from their own sitemap. This is the set the counts on Benchmark are counting, so every one of those numbers can be opened and read.
597 collections  ·  199 pages across up to 2 locales
Show the other 142
9. /collections/all-non-bar-soap-deo2 locales: en-au, en-ca10. /collections/all-quarterly-subscriptions2 locales: en-au, en-ca11. /collections/all-quarterly-subscriptions-12 locales: en-au, en-ca12. /collections/all-skincare-cologne2 locales: en-au, en-ca13. /collections/all-soap-body-wash2 locales: en-au, en-ca14. /collections/alpine-sage-selections-limited-edition2 locales: en-au, en-ca15. /collections/amazon2 locales: en-au, en-ca16. /collections/amazon-buy-with-prime2 locales: en-au, en-ca17. /collections/avengers-collection-12 locales: en-au, en-ca18. /collections/avi-test-collection2 locales: en-au, en-ca19. /collections/back-to-school-collection-recharge-discount-testing2 locales: en-au, en-ca20. /collections/ball-care2 locales: en-au, en-ca21. /collections/ball-care-accessories2 locales: en-au, en-ca22. /collections/ball-care-bundles2 locales: en-au, en-ca23. /collections/ball-care-dry-lotion2 locales: en-au, en-ca24. /collections/ball-care-trimmers2 locales: en-au, en-ca25. /collections/ball-care-wipes2 locales: en-au, en-ca26. /collections/ball-care-wood-barrel-bourbon2 locales: en-au, en-ca27. /collections/bar-soap-2-packs2 locales: en-au, en-ca28. /collections/bar-soap-bundles2 locales: en-au, en-ca29. /collections/bar-soap-singles2 locales: en-au, en-ca30. /collections/bar-soaps2 locales: en-au, en-ca31. /collections/beard-oil2 locales: en-au, en-ca32. /collections/beard-oil-subscription2 locales: en-au, en-ca33. /collections/ben-test-collection2 locales: en-au, en-ca34. /collections/best-deals2 locales: en-au, en-ca35. /collections/best-deals-22 locales: en-au, en-ca36. /collections/best-seller-byob2 locales: en-au, en-ca37. /collections/best-sellers2 locales: en-au, en-ca38. /collections/best-sellers-carousel-homepage-body-wash2 locales: en-au, en-ca39. /collections/best-sellers-carousel-homepage-trending2 locales: en-au, en-ca40. /collections/best-selling-bundles-sorting-feature2 locales: en-au, en-ca41. /collections/body-wash2 locales: en-au, en-ca42. /collections/body-wipes2 locales: en-au, en-ca43. /collections/bundle-offers-soap-sets-12 locales: en-au, en-ca44. /collections/bundles2 locales: en-au, en-ca45. /collections/call-of-duty2 locales: en-au, en-ca46. /collections/cheetos2 locales: en-au, en-ca47. /collections/cno-lotion2 locales: en-au, en-ca48. /collections/coconut-castaway2 locales: en-au, en-ca49. /collections/coconut-castaway-12 locales: en-au, en-ca50. /collections/cologne2 locales: en-au, en-ca51. /collections/cologne-subscription2 locales: en-au, en-ca52. /collections/colognes2 locales: en-au, en-ca53. /collections/conditioner2 locales: en-au, en-ca54. /collections/custom-bar-soap-bundles2 locales: en-au, en-ca55. /collections/default-sub-flow-options-candle2 locales: en-au, en-ca56. /collections/deo-soap-set2 locales: en-au, en-ca57. /collections/deo-sub-upsell2 locales: en-au, en-ca58. /collections/deodorant2 locales: en-au, en-ca59. /collections/dragon-ball-z2 locales: en-au, en-ca60. /collections/dry-lotion2 locales: en-au, en-ca61. /collections/dungeons-dragons2 locales: en-au, en-ca62. /collections/early-bird2 locales: en-au, en-ca63. /collections/electric-trimmer2 locales: en-au, en-ca64. /collections/elf-ninny-scrubbins2 locales: en-au, en-ca65. /collections/essential-bundle-collection2 locales: en-au, en-ca66. /collections/essential-trial-kit-bar-soaps2 locales: en-au, en-ca67. /collections/essential-trial-kit-deodorant2 locales: en-au, en-ca68. /collections/evergreen-bundles_revisedv22 locales: en-au, en-ca69. /collections/evergreen-homepage-best-sellers-carousel-bar-soap2 locales: en-au, en-ca70. /collections/evergreen-homepage-best-sellers-carousel-deodorant2 locales: en-au, en-ca71. /collections/excluded-from-rebuy2 locales: en-au, en-ca72. /collections/face-beard-oil2 locales: en-au, en-ca73. /collections/face-toothpaste2 locales: en-au, en-ca74. /collections/face-wash2 locales: en-au, en-ca75. /collections/face-wash-section-22 locales: en-au, en-ca76. /collections/fifa2 locales: en-au, en-ca77. /collections/fight-club-collection2 locales: en-au, en-ca78. /collections/freedom-fresh-exclusive-edition2 locales: en-au, en-ca79. /collections/friday-beers2 locales: en-au, en-ca80. /collections/funboy2 locales: en-au, en-ca81. /collections/game-of-thrones-collection2 locales: en-au, en-ca82. /collections/general-page-add-ons2 locales: en-au, en-ca83. /collections/gift-sets2 locales: en-au, en-ca84. /collections/gifts2 locales: en-au, en-ca85. /collections/gifts-by-price2 locales: en-au, en-ca86. /collections/godzilla-x-kong-collection2 locales: en-au, en-ca87. /collections/hair-care2 locales: en-au, en-ca88. /collections/hair-care-section-22 locales: en-au, en-ca89. /collections/hair-kits2 locales: en-au, en-ca90. /collections/haircare-byob2 locales: en-au, en-ca91. /collections/haircare-subscriptions2 locales: en-au, en-ca92. /collections/hand-soap2 locales: en-au, en-ca93. /collections/harry-potter2 locales: en-au, en-ca94. /collections/holiday-gift-guide-lp-best-sellers2 locales: en-au, en-ca95. /collections/holiday-gift-guide-lp-favorite-squatch-scents2 locales: en-au, en-ca96. /collections/holiday-gift-guide-lp-stocking-stuffers2 locales: en-au, en-ca97. /collections/homepage-best-sellers2 locales: en-au, en-ca98. /collections/homepage-best-sellers-carousel-bfcm-best-deals2 locales: en-au, en-ca99. /collections/individuals-for-discounts2 locales: en-au, en-ca100. /collections/influencer-collection2 locales: en-au, en-ca101. /collections/jukebox2 locales: en-au, en-ca102. /collections/justin-herbert-collection2 locales: en-au, en-ca103. /collections/justin-herbert-picks-12 locales: en-au, en-ca104. /collections/labor-day-new-trending-20262 locales: en-au, en-ca105. /collections/last-chance-sale2 locales: en-au, en-ca106. /collections/le-bundles2 locales: en-au, en-ca107. /collections/limited-edition-bar-soap2 locales: en-au, en-ca108. /collections/limited-editions2 locales: en-au, en-ca109. /collections/lip-balm2 locales: en-au, en-ca110. /collections/lotion2 locales: en-au, en-ca111. /collections/lotion-12 locales: en-au, en-ca112. /collections/lotion-bundles2 locales: en-au, en-ca113. /collections/lotion-subscription2 locales: en-au, en-ca114. /collections/lotr-squatch-drops2 locales: en-au, en-ca115. /collections/maverick-musk-deodorant2 locales: en-au, en-ca116. /collections/minecraft2 locales: en-au, en-ca117. /collections/mini-trial-shop2 locales: en-au, en-ca118. /collections/more-squatch2 locales: en-au, en-ca119. /collections/nco-squatch-essentials-kit-product-options-12 locales: en-au, en-ca120. /collections/new2 locales: en-au, en-ca121. /collections/new-bundles-20222 locales: en-au, en-ca122. /collections/new-bundles-evergreen-bundles-20232 locales: en-au, en-ca123. /collections/oos-non-contig-us2 locales: en-au, en-ca124. /collections/orderlyemails-recommended-products2 locales: en-au, en-ca125. /collections/pine-tar2 locales: en-au, en-ca126. /collections/pine-tar-hair-kit2 locales: en-au, en-ca127. /collections/precision-deo2 locales: en-au, en-ca128. /collections/razor2 locales: en-au, en-ca129. /collections/rebuy-event-collection2 locales: en-au, en-ca130. /collections/recommended-for-you2 locales: en-au, en-ca131. /collections/scent-fresh-clean2 locales: en-au, en-ca132. /collections/scent-green-aromatic2 locales: en-au, en-ca133. /collections/scent-tropical-fruity2 locales: en-au, en-ca134. /collections/scent-warm-rich2 locales: en-au, en-ca135. /collections/scent-wood-musk2 locales: en-au, en-ca136. /collections/seo-hidden2 locales: en-au, en-ca137. /collections/shampoo2 locales: en-au, en-ca138. /collections/shave2 locales: en-au, en-ca139. /collections/shave-post-shave2 locales: en-au, en-ca140. /collections/shave-shave-butter2 locales: en-au, en-ca141. /collections/shop-all2 locales: en-au, en-ca142. /collections/shop-all-v22 locales: en-au, en-ca143. /collections/shop-app-cologne2 locales: en-au, en-ca144. /collections/shop-app-hidden2 locales: en-au, en-ca145. /collections/shop-scent2 locales: en-au, en-ca146. /collections/shower-booster-byob2 locales: en-au, en-ca147. /collections/shower-boosters2 locales: en-au, en-ca148. /collections/signature-scent-bundle2 locales: en-au, en-ca149. /collections/soap-sets2 locales: en-au, en-ca150. /collections/sonic2 locales: en-au, en-ca
The 150 above are the first in alphabetical order. The other 49 pages are counted but not listed here, because putting all 597 URLs on the page would quadruple its weight — they are all in their sitemap.
828 blog URLs  ·  276 pages across up to 2 locales
Show the other 142
9. /blogs/blog/2258-22 locales: en-au, en-ca10. /blogs/blog/3-simple-recycling-tips2 locales: en-au, en-ca11. /blogs/blog/3-smart-tips-to-help-you-through-the-california-drought2 locales: en-au, en-ca12. /blogs/blog/3-tips-to-extend-the-life-of-your-soap2 locales: en-au, en-ca13. /blogs/blog/5-benefits-to-singing-in-the-shower2 locales: en-au, en-ca14. /blogs/blog/5-classic-irish-toasts2 locales: en-au, en-ca15. /blogs/blog/5-common-mens-grooming-questions-answered2 locales: en-au, en-ca16. /blogs/blog/5-essential-tips-to-care-for-rough-dry-hands2 locales: en-au, en-ca17. /blogs/blog/5-grooming-habits-you-should-be-doing-the-old-fashioned-way2 locales: en-au, en-ca18. /blogs/blog/5-hacks-for-a-better-morning-routine2 locales: en-au, en-ca19. /blogs/blog/5-protips-for-a-better-shave2 locales: en-au, en-ca20. /blogs/blog/5-reasons-for-no-dr-squatch-samples2 locales: en-au, en-ca21. /blogs/blog/5-tips-to-level-up-your-hygiene-routine2 locales: en-au, en-ca22. /blogs/blog/5-under-the-radar-fall-travel-destinations2 locales: en-au, en-ca23. /blogs/blog/5-under-the-radar-summer-travel-destinations2 locales: en-au, en-ca24. /blogs/blog/5-winter-skincare-tips2 locales: en-au, en-ca25. /blogs/blog/50-mountains-ride-die2 locales: en-au, en-ca26. /blogs/blog/6-questions-with-dr-squatch-ceo-jack-haldrup2 locales: en-au, en-ca27. /blogs/blog/7-fascinating-facts-about-soap-2-blew-my-mind2 locales: en-au, en-ca28. /blogs/blog/7-summer-date-ideas-you-should-consider2 locales: en-au, en-ca29. /blogs/blog/8-adventurous-spring-break-destinations2 locales: en-au, en-ca30. /blogs/blog/8-cold-shower-benefits2 locales: en-au, en-ca31. /blogs/blog/9-unique-beers-only-brave-men-should-try2 locales: en-au, en-ca32. /blogs/blog/a-closer-look-at-the-rise-of-the-lumbersexual2 locales: en-au, en-ca33. /blogs/blog/a-squatch-mans-take-on-new-years-resolutions2 locales: en-au, en-ca34. /blogs/blog/alex-honnold2 locales: en-au, en-ca35. /blogs/blog/almond-oil-benefits2 locales: en-au, en-ca36. /blogs/blog/an-autumnal-excursion2 locales: en-au, en-ca37. /blogs/blog/antiperspirant-and-deodorant2 locales: en-au, en-ca38. /blogs/blog/armpits-still-smell-after-shower2 locales: en-au, en-ca39. /blogs/blog/at-home-new-years-eve-drinking-game2 locales: en-au, en-ca40. /blogs/blog/avengers-1012 locales: en-au, en-ca41. /blogs/blog/bar-soap-or-body-wash-men2 locales: en-au, en-ca42. /blogs/blog/bathing-in-natures-hot-tubs2 locales: en-au, en-ca43. /blogs/blog/beard-care2 locales: en-au, en-ca44. /blogs/blog/beard-care-why-use-beard-oil2 locales: en-au, en-ca45. /blogs/blog/beard-or-no-beard2 locales: en-au, en-ca46. /blogs/blog/behind-the-brew2 locales: en-au, en-ca47. /blogs/blog/behind-the-bricc-spartan-scrub2 locales: en-au, en-ca48. /blogs/blog/benefits-of-coconut-oil-soap2 locales: en-au, en-ca49. /blogs/blog/benefits-of-eucalyptus-oil-soap2 locales: en-au, en-ca50. /blogs/blog/benefits-of-hemp-oil-on-skincare2 locales: en-au, en-ca51. /blogs/blog/benefits-of-natural-cologne2 locales: en-au, en-ca52. /blogs/blog/best-barber-shop-near-me2 locales: en-au, en-ca53. /blogs/blog/best-body-wash-for-men2 locales: en-au, en-ca54. /blogs/blog/best-camping-near-me2 locales: en-au, en-ca55. /blogs/blog/best-deodorant-for-men2 locales: en-au, en-ca56. /blogs/blog/best-dr-squatch-soap-review2 locales: en-au, en-ca57. /blogs/blog/best-face-wash-for-men2 locales: en-au, en-ca58. /blogs/blog/best-fly-fishing-spots-usa2 locales: en-au, en-ca59. /blogs/blog/best-gifts-for-men2 locales: en-au, en-ca60. /blogs/blog/best-memes-20202 locales: en-au, en-ca61. /blogs/blog/best-outdoor-instagrammers2 locales: en-au, en-ca62. /blogs/blog/best-shaving-cream-alternatives-for-men2 locales: en-au, en-ca63. /blogs/blog/best-sunscreen-for-men2 locales: en-au, en-ca64. /blogs/blog/best-super-bowl-ad-all-time2 locales: en-au, en-ca65. /blogs/blog/best-under-the-radar-winter-escapes2 locales: en-au, en-ca66. /blogs/blog/beware-the-microbead2 locales: en-au, en-ca67. /blogs/blog/body-odor-men-causes-and-how-to-fix-it2 locales: en-au, en-ca68. /blogs/blog/bricc-of-the-dead2 locales: en-au, en-ca69. /blogs/blog/butt-crack2 locales: en-au, en-ca70. /blogs/blog/can-you-bring-deodorant-on-a-plane2 locales: en-au, en-ca71. /blogs/blog/can-you-use-shampoo-as-body-wash2 locales: en-au, en-ca72. /blogs/blog/chemicals-in-shampoo-to-avoid2 locales: en-au, en-ca73. /blogs/blog/choose-your-lather-fighter2 locales: en-au, en-ca74. /blogs/blog/clean-the-world-partnership2 locales: en-au, en-ca75. /blogs/blog/creative-home-workout-no-equipment2 locales: en-au, en-ca76. /blogs/blog/crockpot-1012 locales: en-au, en-ca77. /blogs/blog/desk-job-ruining-health2 locales: en-au, en-ca78. /blogs/blog/destination-summer2 locales: en-au, en-ca79. /blogs/blog/differences-soap-detergent-matters2 locales: en-au, en-ca80. /blogs/blog/do-you-need-to-wash-your-beard2 locales: en-au, en-ca81. /blogs/blog/does-body-wash-work-as-hand-soap2 locales: en-au, en-ca82. /blogs/blog/does-fluoride-free-toothpaste-work2 locales: en-au, en-ca83. /blogs/blog/does-your-scent-matter2 locales: en-au, en-ca84. /blogs/blog/down-there-care2 locales: en-au, en-ca85. /blogs/blog/dr-squatch-2017-holiday-gift-guide2 locales: en-au, en-ca86. /blogs/blog/drink-like-a-man-with-these-holiday-drink-recipes2 locales: en-au, en-ca87. /blogs/blog/essential-oils2 locales: en-au, en-ca88. /blogs/blog/eucalyptus-1012 locales: en-au, en-ca89. /blogs/blog/facts-about-nature2 locales: en-au, en-ca90. /blogs/blog/foods-for-healthy-hair-culinary-delights-for-a-healthy-hair-flair2 locales: en-au, en-ca91. /blogs/blog/germ-protection-soap2 locales: en-au, en-ca92. /blogs/blog/germs-on-bar-soap2 locales: en-au, en-ca93. /blogs/blog/get-rid-of-body-odor2 locales: en-au, en-ca94. /blogs/blog/getting-ready-in-a-rush-here-are-7-things-men-must-do-before-leaving-the-house2 locales: en-au, en-ca95. /blogs/blog/glycerin-benefits2 locales: en-au, en-ca96. /blogs/blog/glycerin-soap-benefits2 locales: en-au, en-ca97. /blogs/blog/goat-milk-natural-soap2 locales: en-au, en-ca98. /blogs/blog/good-advice-from-cool-dads2 locales: en-au, en-ca99. /blogs/blog/grizzled-greatness2 locales: en-au, en-ca100. /blogs/blog/grooming-mistakes-women-hate2 locales: en-au, en-ca101. /blogs/blog/gym-shower-etiquette2 locales: en-au, en-ca102. /blogs/blog/hacks-get-smell-out-of-clothes-no-wash2 locales: en-au, en-ca103. /blogs/blog/hair-myths-busted2 locales: en-au, en-ca104. /blogs/blog/hair-types-men2 locales: en-au, en-ca105. /blogs/blog/hand-sanitizer-effectiveness2 locales: en-au, en-ca106. /blogs/blog/hidden-signs-you-might-smell-bad2 locales: en-au, en-ca107. /blogs/blog/how-having-good-eye-contact-can-help-you2 locales: en-au, en-ca108. /blogs/blog/how-long-does-deodorant-last2 locales: en-au, en-ca109. /blogs/blog/how-much-skin-care-is-too-much2 locales: en-au, en-ca110. /blogs/blog/how-to-apply-deodorant2 locales: en-au, en-ca111. /blogs/blog/how-to-apply-hair-conditioner2 locales: en-au, en-ca112. /blogs/blog/how-to-avoid-bad-odor2 locales: en-au, en-ca113. /blogs/blog/how-to-be-green-eco-friendly-choices2 locales: en-au, en-ca114. /blogs/blog/how-to-boost-immune-system-naturally2 locales: en-au, en-ca115. /blogs/blog/how-to-build-a-fire2 locales: en-au, en-ca116. /blogs/blog/how-to-choose-the-right-cool-weather-scent2 locales: en-au, en-ca117. /blogs/blog/how-to-choose-the-right-warm-weather-scent2 locales: en-au, en-ca118. /blogs/blog/how-to-choose-your-scent2 locales: en-au, en-ca119. /blogs/blog/how-to-get-rid-of-oily-hair2 locales: en-au, en-ca120. /blogs/blog/how-to-get-rid-of-razor-bumps2 locales: en-au, en-ca121. /blogs/blog/how-to-get-thicker-hair-men2 locales: en-au, en-ca122. /blogs/blog/how-to-give-a-toast2 locales: en-au, en-ca123. /blogs/blog/how-to-grow-and-style-a-mustache2 locales: en-au, en-ca124. /blogs/blog/how-to-keep-a-regular-grooming-routine2 locales: en-au, en-ca125. /blogs/blog/how-to-layer-scents2 locales: en-au, en-ca126. /blogs/blog/how-to-make-a-natural-bug-repellent2 locales: en-au, en-ca127. /blogs/blog/how-to-make-cologne-last-longer2 locales: en-au, en-ca128. /blogs/blog/how-to-meditate2 locales: en-au, en-ca129. /blogs/blog/how-to-prep-for-thanksgiving-dinner-like-a-champion2 locales: en-au, en-ca130. /blogs/blog/how-to-properly-fade-your-beard2 locales: en-au, en-ca131. /blogs/blog/how-to-read-product-labels2 locales: en-au, en-ca132. /blogs/blog/how-to-slide-into-the-dms2 locales: en-au, en-ca133. /blogs/blog/how-to-smell-good-all-day2 locales: en-au, en-ca134. /blogs/blog/how-to-summerize-your-sack2 locales: en-au, en-ca135. /blogs/blog/how-to-trim-your-eyebrows2 locales: en-au, en-ca136. /blogs/blog/how-to-use-a-safety-razor2 locales: en-au, en-ca137. /blogs/blog/how-to-use-body-wash2 locales: en-au, en-ca138. /blogs/blog/how-to-wash-your-face2 locales: en-au, en-ca139. /blogs/blog/how-to-wax-a-mustache2 locales: en-au, en-ca140. /blogs/blog/how-to-wear-cologne2 locales: en-au, en-ca141. /blogs/blog/influential-men-in-history2 locales: en-au, en-ca142. /blogs/blog/interview-with-the-killer-whale-guy2 locales: en-au, en-ca143. /blogs/blog/is-a-skincare-routine-b-s2 locales: en-au, en-ca144. /blogs/blog/is-antibacterial-soap-bad-for-you-and-the-environment2 locales: en-au, en-ca145. /blogs/blog/is-it-better-to-shave-wet-or-dry2 locales: en-au, en-ca146. /blogs/blog/is-sweating-good-for-you2 locales: en-au, en-ca147. /blogs/blog/jojoba-the-golden-oil2 locales: en-au, en-ca148. /blogs/blog/last-minute-halloween-costumes-for-men2 locales: en-au, en-ca149. /blogs/blog/lip-care-1012 locales: en-au, en-ca150. /blogs/blog/lunch-with-sasquatch2 locales: en-au, en-ca
The 150 above are the first in alphabetical order. The other 126 pages are counted but not listed here, because putting all 828 URLs on the page would quadruple its weight — they are all in their sitemap.
840 product pages  ·  280 pages across up to 2 locales
Show the other 142
9. /products/14-oz-summer-citrus-body-wash2 locales: en-au, en-ca10. /products/6-pack-bar-soap-free-man-shelf-12 locales: en-au, en-ca11. /products/alpine-sage2 locales: en-au, en-ca12. /products/alpine-sage-deodorant-12 locales: en-au, en-ca13. /products/amber-solstice-spray-sunscreen2 locales: en-au, en-ca14. /products/bar-soap2 locales: en-au, en-ca15. /products/bar-soap-6-pack2 locales: en-au, en-ca16. /products/bar-soap-9-pack2 locales: en-au, en-ca17. /products/bay-rum2 locales: en-au, en-ca18. /products/beard-oil-3-pack2 locales: en-au, en-ca19. /products/bigfoot-soap-saver2 locales: en-au, en-ca20. /products/birch-scents-set2 locales: en-au, en-ca21. /products/birchwood-breeze2 locales: en-au, en-ca22. /products/birchwood-breeze-deodorant-12 locales: en-au, en-ca23. /products/birchwood-breeze-invisible-glide-deodorant2 locales: en-au, en-ca24. /products/birchwood-breeze-refreshing-face-wash2 locales: en-au, en-ca25. /products/birchwood-breeze-spray-deodorant2 locales: en-au, en-ca26. /products/black-electric-trimmer2 locales: en-au, en-ca27. /products/blue-ribbon-breeze2 locales: en-au, en-ca28. /products/blue-ribbon-breeze-3-pack2 locales: en-au, en-ca29. /products/body-wash-2-pack2 locales: en-au, en-ca30. /products/body-wash-3-pack2 locales: en-au, en-ca31. /products/body-wash-4-pack2 locales: en-au, en-ca32. /products/body-wash-lotion-duo-12 locales: en-au, en-ca33. /products/body-wash-set2 locales: en-au, en-ca34. /products/booster-bundle2 locales: en-au, en-ca35. /products/bricc-house2 locales: en-au, en-ca36. /products/bricc-of-the-brave2 locales: en-au, en-ca37. /products/castaway-cove-beard-oil-cologne2 locales: en-au, en-ca38. /products/castaway-cove-cologne2 locales: en-au, en-ca39. /products/citrus-mint-toothpaste2 locales: en-au, en-ca40. /products/citrus-mint-whitening-toothpaste2 locales: en-au, en-ca41. /products/clean-cut-bundle2 locales: en-au, en-ca42. /products/coastal-mist2 locales: en-au, en-ca43. /products/coastal-mist-deodorant2 locales: en-au, en-ca44. /products/coastal-mist-invisible-glide-deodorant2 locales: en-au, en-ca45. /products/coastal-mist-spray-deodorant2 locales: en-au, en-ca46. /products/coconut-castaway-12 locales: en-au, en-ca47. /products/coconut-castaway-body-wash2 locales: en-au, en-ca48. /products/coconut-castaway-conditioner-12 locales: en-au, en-ca49. /products/coconut-castaway-deodorant-12 locales: en-au, en-ca50. /products/coconut-castaway-full-thick-shampoo2 locales: en-au, en-ca51. /products/coconut-castaway-glide-guy-bundle2 locales: en-au, en-ca52. /products/coconut-castaway-hair-care-kit-22 locales: en-au, en-ca53. /products/coconut-castaway-invisible-glide-deodorant2 locales: en-au, en-ca54. /products/coconut-castaway-lotion-22 locales: en-au, en-ca55. /products/coconut-castaway-pool-lounger2 locales: en-au, en-ca56. /products/coconut-castaway-refreshing-face-wash2 locales: en-au, en-ca57. /products/coconut-castaway-shampoo2 locales: en-au, en-ca58. /products/coconut-castaway-shampoo-12 locales: en-au, en-ca59. /products/coconut-castaway-spray-deodorant2 locales: en-au, en-ca60. /products/coconut-castaway-spray-sunscreen2 locales: en-au, en-ca61. /products/coffee-soap2 locales: en-au, en-ca62. /products/cologne-2-pack-32 locales: en-au, en-ca63. /products/cologne-3-pack-22 locales: en-au, en-ca64. /products/compound-v2 locales: en-au, en-ca65. /products/compound-v-3-pack2 locales: en-au, en-ca66. /products/conditioner-3-pack2 locales: en-au, en-ca67. /products/conditioning-beard-oil-cologne-fireside-bourbon2 locales: en-au, en-ca68. /products/conditioning-beard-oil-cologne-glacial-falls2 locales: en-au, en-ca69. /products/conditioning-beard-oil-cologne-woodland-pine2 locales: en-au, en-ca70. /products/cool-fresh-aloe2 locales: en-au, en-ca71. /products/cool-fresh-aloe-conditioner2 locales: en-au, en-ca72. /products/cool-fresh-aloe-conditioner-12 locales: en-au, en-ca73. /products/cool-fresh-aloe-deodorant-12 locales: en-au, en-ca74. /products/cool-fresh-aloe-exfoliating-face-wash2 locales: en-au, en-ca75. /products/cool-fresh-aloe-face-wash2 locales: en-au, en-ca76. /products/cool-fresh-aloe-full-thick-shampoo2 locales: en-au, en-ca77. /products/cool-fresh-aloe-lotion2 locales: en-au, en-ca78. /products/cool-fresh-aloe-lotion-12 locales: en-au, en-ca79. /products/cool-fresh-aloe-shampoo2 locales: en-au, en-ca80. /products/cool-fresh-aloe-shampoo-12 locales: en-au, en-ca81. /products/deep-sea-goats-milk2 locales: en-au, en-ca82. /products/deodorant-2-pack-22 locales: en-au, en-ca83. /products/deodorant-4-pack-12 locales: en-au, en-ca84. /products/deodorant-4-pack-nco-northstar2 locales: en-au, en-ca85. /products/deodorant-5-pack-nco-northstar2 locales: en-au, en-ca86. /products/deodorant-6-pack-32 locales: en-au, en-ca87. /products/deodorant-6-pack-nco-northstar2 locales: en-au, en-ca88. /products/deodorant-discovery-set2 locales: en-au, en-ca89. /products/deodorant-soap-set-52 locales: en-au, en-ca90. /products/dr-squatch-hair-care-kit-free-scalp-scrubber2 locales: en-au, en-ca91. /products/dr-squatch-spray-sunscreen-2-pack-spf-30-uva-uvb-protection-non-greasy-mineral-sunscreen-for-men2 locales: en-au, en-ca92. /products/dragon-ball-z-4-pack2 locales: en-au, en-ca93. /products/dragon-ball-z-duo2 locales: en-au, en-ca94. /products/dungeons-dragons-mimic-bricc-3-pack-dr-squatch-exclusive-limited-edition-bar-soap2 locales: en-au, en-ca95. /products/easy-glide-shave-butter-coconut-castaway2 locales: en-au, en-ca96. /products/easy-glide-shave-butter-fresh-falls2 locales: en-au, en-ca97. /products/easy-glide-shave-butter-pine-tar2 locales: en-au, en-ca98. /products/easy-glide-shave-butter-wood-barrel-bourbon2 locales: en-au, en-ca99. /products/everyday-essentials-wbb-with-dopp-kit2 locales: en-au, en-ca100. /products/face-wash-3-pack-12 locales: en-au, en-ca101. /products/face-wash-3-pack-22 locales: en-au, en-ca102. /products/fifa-golden-glory-3-pack-bar-soap-bundle2 locales: en-au, en-ca103. /products/fireside-bourbon-cologne2 locales: en-au, en-ca104. /products/ford-rugged-ready-4-pack-dr-squatch-exclusive-limited-edition-bar-soap2 locales: en-au, en-ca105. /products/freedom-fresh-250th-anniversary-bar-soap2 locales: en-au, en-ca106. /products/freedom-fresh-250th-anniversary-deodorant2 locales: en-au, en-ca107. /products/freedom-fresh-250th-collection2 locales: en-au, en-ca108. /products/freedom-fresh-3-pack-32 locales: en-au, en-ca109. /products/fresh-falls2 locales: en-au, en-ca110. /products/fresh-falls-body-wash2 locales: en-au, en-ca111. /products/fresh-falls-car-air-freshener-2-pack2 locales: en-au, en-ca112. /products/fresh-falls-conditioner2 locales: en-au, en-ca113. /products/fresh-falls-conditioner-12 locales: en-au, en-ca114. /products/fresh-falls-deodorant-12 locales: en-au, en-ca115. /products/fresh-falls-exfoliating-face-wash2 locales: en-au, en-ca116. /products/fresh-falls-face-wash2 locales: en-au, en-ca117. /products/fresh-falls-full-thick-shampoo2 locales: en-au, en-ca118. /products/fresh-falls-invisible-glide-deodorant2 locales: en-au, en-ca119. /products/fresh-falls-lotion2 locales: en-au, en-ca120. /products/fresh-falls-lotion-12 locales: en-au, en-ca121. /products/fresh-falls-shampoo2 locales: en-au, en-ca122. /products/fresh-falls-shampoo-12 locales: en-au, en-ca123. /products/fresh-falls-smooth-shave-bundle2 locales: en-au, en-ca124. /products/fresh-falls-spray-deodorant2 locales: en-au, en-ca125. /products/fresh-scents-set2 locales: en-au, en-ca126. /products/friday-night2 locales: en-au, en-ca127. /products/friday-night-3-pack2 locales: en-au, en-ca128. /products/full-thick-hair-care-kit2 locales: en-au, en-ca129. /products/funboy-coconut-castaway-pool-lounger2 locales: en-au, en-ca130. /products/game-of-thrones-collection2 locales: en-au, en-ca131. /products/glacial-falls-cologne2 locales: en-au, en-ca132. /products/gold-moss2 locales: en-au, en-ca133. /products/golden-glory2 locales: en-au, en-ca134. /products/golden-glory-hat-trick-pack2 locales: en-au, en-ca135. /products/grapefruit-ipa2 locales: en-au, en-ca136. /products/green-electric-trimmer2 locales: en-au, en-ca137. /products/hand-soap-2-pack2 locales: en-au, en-ca138. /products/hand-soap-4-pack2 locales: en-au, en-ca139. /products/hand-soap-lotion-bundle2 locales: en-au, en-ca140. /products/harry-potter-collection2 locales: en-au, en-ca141. /products/hot-choccy-lip-balm-2-pack2 locales: en-au, en-ca142. /products/ill-be-bricc2 locales: en-au, en-ca143. /products/ill-be-bricc-3-pack2 locales: en-au, en-ca144. /products/invisible-glide-2-pack2 locales: en-au, en-ca145. /products/invisible-glide-4-pack2 locales: en-au, en-ca146. /products/invisible-glide-6-pack2 locales: en-au, en-ca147. /products/invisible-glide-set2 locales: en-au, en-ca148. /products/lil-squatch-9-pack2 locales: en-au, en-ca149. /products/lip-balm-4-pack2 locales: en-au, en-ca150. /products/lip-balm-4-pack-32 locales: en-au, en-ca
The 150 above are the first in alphabetical order. The other 130 pages are counted but not listed here, because putting all 840 URLs on the page would quadruple its weight — they are all in their sitemap.
9 other URLs  ·  5 pages across up to 2 locales
Explain the data

snapshot, 2026-09-01

Owned audience and publishing2 chapters
What they posted this week
What they posted11 items
Every post from the accounts we track, in the seven days up to 2026-08-08.
Show the other 3
Which channels carried a post2 items
The accounts we track that published in the window, with how much each carried. Counted on their own posts, so an account they have but do not use is not in the list.
  • Instagram6 posts
  • Facebook5 posts
Their organic Instagram and Facebook posts from the last week, with public engagement (reach and impressions are private).
Instagram2026-08-04 · Video
“Fart Math” 🎤: @ismocomedy Your soap is a joke! Upgrade your personal
14,176 likes · 243 comments · 337,472 views
Instagram2026-08-07 · Sidecar
NEW LIMITED EDITION DROP! Tropical heat meets tangy zest with Mango Ta
3,100 likes · 112 comments
Instagram2026-08-04 · Sidecar
Today’s freebie: Coastal Mist Deodorant Flask 🌊 🏁 Squatchfest Grand
1,154 likes · 23 comments
Instagram2026-08-03 · Sidecar
Today’s freebie: Wood Barrel Bourbon Deodorant Flask 🥃 ☀️Squatchfest
1,117 likes · 41 comments
Instagram2026-08-01 · Sidecar
Today’s freebie: Soap Saver 🫧 ☀️Squatchfest Day 2/5☀️ Give your bricc
835 likes · 32 comments
Instagram2026-08-06 · Video
Top 3 ways to make your soap last LONGER 💪
713 likes · 38 comments · 27,381 views
Instagram2026-08-02 · Sidecar
Today’s freebie: Bricc House 🏡 ☀️Squatchfest Day 3/5☀️ Take your favo
719 likes · 18 comments
Facebook2026-08-07 · Post
NEW LIMITED EDITION DROP! Tropical heat meets tangy zest with Mango Ta
65 likes · 15 comments
Facebook2026-08-04 · Video
Today’s freebie: Coastal Mist Deodorant Flask 🌊 🏁 Squatchfest Grand
37 likes · 13 comments · 21,944 views
Facebook2026-08-03 · Video
Today’s freebie: Wood Barrel Bourbon Deodorant Flask 🥃 ☀️Squatchfest
36 likes · 6 comments
Facebook2026-08-06 · Video
Top 3 ways to make your soap last LONGER 💪
37 likes · 2 comments · 14,941 views
Facebook2026-08-01 · Post
Today’s freebie: Soap Saver 🫧 ☀️Squatchfest Day 2/5☀️ Give your bricc
35 likes · 2 comments
Facebook2026-08-02 · Post
Today’s freebie: Bricc House 🏡 ☀️Squatchfest Day 3/5☀️ Take your favo
29 likes · 7 comments

What people are saying

238 comments on this week's posts, grouped by theme.
Questions & requests (37)
“@drsquatch tell me why i should eat this with tajin sprinkled on it?”
“Australia @drsquatch? We’ve been missing out on so many releases over here. USA had like 6 releases and in the space of ”
“I got mine coming in. The only reason I got it, was because I miss the hot cheeto one. That thing was amazing. I need ya”
Praise & hype (185)
“No mames.. I low-key want one 😂”
“This flavor I cannot pass up”
“This and a mangonadaaaaa rn”
Explain the data

last 7 days measured 2026-08-08

Their email programme
The channel they own outright. We have not signed up to their list for this brand yet, so this is what the site itself gives away.
Email / owned channel
ESP: Klaviyo. We read how they capture the address; what they then send is in the seed inbox, where we are subscribed ourselves.
Brand reach and coverage6 chapters
On TikTok
The organic creators driving views for Dr. Squatch: videos nobody paid for, ranked by how far they travelled.
pls stop stealing my soap. Now Available: Lil Squatch 🧼#lilsquatchYou wish you had Squatch like me 😏 #drsquatch #flex #spray…Meet Mimic Bricc, the ALL NEW Dungeons & Dragons-inspired…Time flies when you're dominating the soap game 😤…Make your soap last LONGER 💪 #drsquatch #soap #top3 #tipsAverage day at the Dr. Squatch office #drsquatch #work…Average day at the Dr. Squatch office #drsquatch #work…First day of school is too easy 😤 #drsquatch #school…Dude move! I have to go #drsquatch #bathroom…I want to smell like the GOAT 👀 #drsquatch #soap #goat…Upgrade your showers with Dr. Squatch 💪 #drsquatch…
11,100,000 viewspls stop stealing my soap. Now Available: Lil Squatch 🧼@drsquatch2,100,000 views#lilsquatch@drsquatch1,000,000 viewsYou wish you had Squatch like me 😏 #drsquatch #flex #spray #natural…@drsquatch809,700 viewsMeet Mimic Bricc, the ALL NEW Dungeons & Dragons-inspired soap from…@drsquatch408,700 viewsTime flies when you're dominating the soap game 😤 #drsquatch…@drsquatch389,400 viewsMake your soap last LONGER 💪 #drsquatch #soap #top3 #tips@drsquatch278,000 viewsAverage day at the Dr. Squatch office #drsquatch #work #office #ceo@drsquatch278,000 viewsAverage day at the Dr. Squatch office #drsquatch #work #office #ceo@drsquatch269,300 viewsFirst day of school is too easy 😤 #drsquatch #school #firstday…@drsquatch206,400 viewsDude move! I have to go #drsquatch #bathroom #dontwanttohear #meme@drsquatch85,300 viewsI want to smell like the GOAT 👀 #drsquatch #soap #goat #coconut…@drsquatch64,800 viewsUpgrade your showers with Dr. Squatch 💪 #drsquatch #aesthetic…@drsquatch57,400 viewsThe other brands never stood a chance 😤 #drsquatch #soap #mog #brands@drsquatch57,400 viewsThe other brands never stood a chance 😤 #drsquatch #soap #mog #brands@drsquatch50,800 viewsSmells amazing#iwanttogoviral #creatorsearchinsights #drsquatch@based_drsquatch48,500 viewsIt's time to go natural 🌲 #drsquatch #deodorant #natural…@drsquatch47,000 viewsThe soap is so satisfying 🤩#drsquatch #soap #asmr #polyester…@drsquatch30,200 viewsJoin my book + lotion club 📚 #drsquatch #book #lotion@drsquatch17,800 viewsNobody has aura like Dr. Squatch 😤 #drsquatch #fancam #edit #aura@drsquatch17,800 viewsNobody has aura like Dr. Squatch 😤 #drsquatch #fancam #edit #aura@drsquatch16,900 views🚨 NEW DR. SQUATCH SCENT INCOMING 🚨 (Everyone be nice. They're new…@drsquatch16,900 views🚨 NEW DR. SQUATCH SCENT INCOMING 🚨 (Everyone be nice. They're new…@drsquatch15,600 viewsHOW DO YOU LIKE DEM APPLES? 👀🍎 Take a closer look at Oceanside…@drsquatch4,077 viewsI still got more😭😭😭 #drsquatch #clean🧼 #allnatural #viral?fyp…@dr.sqatch_addict3,947 viewsBefore you buy 😳 #drsquatch #hygiene #hygieneproducts #deodorant@zilldealz1,475 viewsIf you are already using the Dr Squatch bar soap and deodorant then…@lukemmedeiros1,385 viewsLet’s rank some soap 🧼 Part 3 summer citrus! #drsquatch #soap #review@itzlogansoaps994 views#fyp #walmart #drsasquatch #storerun #soap sorry. 🦎🩼🤓@whyhatevito847 viewsUse dr squash #drsquatch #fyp@cstark033452 views#drsquatch #drsquatchsoap #shower#fypシ゚viral@ridgeinthefridge69
Explain the data

last 2 months measured 2026-08-17

On YouTube
The videos published about them6 items
Every video that names Dr. Squatch and was published in the seven days up to 2026-08-17. Counted on the publish date on each video.
Channels that were not covering them last week1 item
Channels appearing in this window's videos that were not in the previous snapshot at all. A channel that was not covering them last week is a relationship someone just built, or bought.
  • Dr. Squatch2026-08-14The First Day Of School Is TOO Easy
Videos about the brand this period, ranked by views. Reviews and teardowns shape how buyers research before they buy.

Biggest videos

31,941,262 views Our Soaps Vs. Their Soaps Dr. Squatch 24,341,045 views Dr. Squatch | "For the Ladies" | Manlandia Dr. Squatch 14,802,351 views Dr. Squatch | "Paddy the Baddy" | Manlandia Dr. Squatch 12,376,376 views Dr. Squatch | "Don't Be a Sausage" | Manlandia Dr. Squatch 10,892,183 views Dr. Squatch | "Odor Squatcher" | Manlandia Dr. Squatch 9,121,205 views Dr. Squatch | "Pit Stop" | Professor Fox Dr. Squatch 8,642,705 views My favourite Halloween tradition🧊⛓️‍💥 Thank you @DrSquatch for the… Joseph's Machines 8,487,300 views Dr. Squatch | "Manliness 101" | Professor Fox Dr. Squatch 6,789,228 views WASH YOUR DRAGON BALLS WITH DR. SQUATCH Jake Ceja 5,723,339 views Dr. Squatch | "For the Ladies" | Manlandia Dr. Squatch 5,655,687 views Dr. Squatch | "Manliness 101" | Professor Fox Dr. Squatch 5,583,237 views Dr. Squatch | "The Fox" | Professor Fox Dr. Squatch 5,397,830 views Dr. Squatch | "The Fox" | Professor Fox Dr. Squatch 5,225,670 views Dr. Squatch | "Stick Pics" | Professor Fox Dr. Squatch 5,182,845 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 5,050,347 views Dr. Squatch | "Not In The Mood" | Professor Fox Dr. Squatch 4,798,690 views Dr. Squatch | "The Essentials" | Manlandia Dr. Squatch 3,892,340 views Dr. Squatch | "Don't be a Dummy" | Manlandia Dr. Squatch 3,580,295 views How have I never seen this before? #DrSquatchPartner #ad @drsquatch Luke Evenson 3,520,861 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 3,483,148 views Dr. Squatch | "Works Like a Charm" | Manlandia Dr. Squatch 2,910,912 views Dr. Squatch | "Sweet Submission" | Manlandia Dr. Squatch 2,744,448 views Dr. Squatch | "Not In The Mood" | Professor Fox Dr. Squatch 2,535,752 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 2,332,174 views Dr. Squatch | "Pit Stop" | Professor Fox Dr. Squatch 1,765,452 views Dr. Squatch | "Stick Pics" | Professor Fox Dr. Squatch 1,578,709 views Dr. Squatch | "Life's Tough Man" | Manlandia Dr. Squatch 1,002,758 views HOW TO: Make your soap last longer! Dr. Squatch 934,835 views Stinky? Alan Ritchson can fix that. Dr. Squatch 552,912 views Dr Squatch finally got it right! #drsquatch #deoderant #menshygiene… The Savage Seller 498,412 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 420,454 views Dr. Squatch | "Paddy the Baddy" | Manlandia Dr. Squatch 397,617 views Dr. Squatch | "Don't Be a Sausage" | Manlandia Dr. Squatch 216,520 views Murray Bauman reacts to the Dr. Squatch Stranger Things Collection! Dr. Squatch 169,985 views LIMITED EDITION: Mango Tango 🥭 Dr. Squatch 133,221 views Dr. Squatch | "Life's Tough Man" | Manlandia Dr. Squatch 124,211 views Dr. Squatch made The Simpsons soaps! Dr. Squatch 119,212 views Jukebox Soap - Watermelon Rush - By The Makers Of Dr. Squatch Jukebox 112,291 views NEW: The Simpsons COLLECTION by Dr. Squatch Dr. Squatch 91,761 views I Want To Smell Like The GOAT Dr. Squatch 87,306 views Things You Don't Want To Hear In The Bathroom Dr. Squatch 85,724 views Cool people use Dr. Squatch Dr. Squatch 76,148 views Dr. Squatch sprzedaje zwykłe naturalne mydło - takie, które kupisz w… Borysewicz Ecommerce 69,936 views Make Your Soap Last LONGER 💪 Dr. Squatch 69,180 views Rate The Dr. Squatch Sprays Dr. Squatch 64,903 views The TOUGHEST Soap in the WORLD Dr. Squatch 62,948 views One Piece Soap That Smells Like Luffy? #onepiece #drsquatch #anime Galvanium TV 60,199 views MINI Dr. Squatch Deodorants are FINALLY here! Dr. Squatch 52,370 views Where Does Dr. Squatch Make Its Soap? Dr. Squatch 48,556 views Dr. Squatch Is S-Tier Dr. Squatch 47,524 views IT'S BACK: Dr. Squatch Hand Soap 🫧 Dr. Squatch 46,146 views Squishee Soap?! Dr. Squatch 44,449 views Sunscreen Got Me Protected Dr. Squatch 42,149 views NEW: Coconut Castaway Shave Butter + Post Shave Dr. Squatch 41,434 views The First Day Of School Is TOO Easy Dr. Squatch 38,763 views EARLY ENROLLMENT: The F.O.X. ft. Megan Fox Dr. Squatch 36,434 views Jukebox Soap - Watermelon Rush - By The Makers Of Dr. Squatch Jukebox 35,641 views UNBOXING: Dragon Ball Z soaps by Dr. Squatch 🔥 Dr. Squatch 35,384 views Dr. Squatch Commercial (2025) Featuring Alan Ritchson ZHENG WEN 32,339 views The Dr. Squatch Dragon Ball Z Collection is finally here! Dr. Squatch 32,103 views Join My Book + Lotion Club 📚 Dr. Squatch 31,477 views 2025 DR. SQUATCH RECAP 🫧 Dr. Squatch 31,347 views The Perfect Place To Hide Your Money Dr. Squatch 31,233 views How To Build A Billion Dollar Brand: $1.5B Case Study Ryan Daniel Moran 31,207 views Jukbox Soap - Sky Blue Malibu - By The Makers Of Dr. Squatch Jukebox 30,253 views Alternatives to Dr. Squatch! ft. Justin Herbert Dr. Squatch 28,521 views NEW: Dr. Squatch Full & Thick Shampoo 🧴 Dr. Squatch 26,689 views More Soap Solves Everything Dr. Squatch 26,543 views Today Is A Filler Episode Dr. Squatch 25,699 views Dr. Squatch Teaches You How To Glow Up Dr. Squatch 25,677 views THE Dr. Squatch edit 🔥 Dr. Squatch 25,534 views NEW: ONE PIECE COLLECTION by Dr. Squatch 🏴‍☠️🏝️ Dr. Squatch 25,450 views Average Day At The Dr. Squatch Office Dr. Squatch 25,153 views Ever want to smell like Woody Buzz or Jessie? @DrSquatch @Disney @pixar… Ashley Nicole Life 25,108 views Join us in Manlandia 🌎 Alan Ritchson x Dr. Squatch Dr. Squatch 25,060 views Cooling Off Hacks You Didn't Know 👀 Dr. Squatch 24,733 views Dr. Squatch: $0 to $1.5B Shopify Strategy (Complete Breakdown) Zipchat AI | AI Agent… 24,586 views Domain Expansion: Dr. Squatch Dr. Squatch 24,288 views DR. SQUATCH POLYESTER EDIT 😭 Dr. Squatch 24,231 views UNBOXING: The Stranger Things Collection by Dr. Squatch Dr. Squatch 24,157 views Who Will Grab The Dr. Squatch Soap Dr. Squatch 22,734 views Average Day For A Dr. Squatch User 😎 Dr. Squatch 22,680 views This Dr. Squatch x Megan Fox ad is CRAZY BAD Marketing 22,107 views I Love Shower Time Dr. Squatch 21,238 views The soap is so satisfying 🤩 Dr. Squatch 20,494 views Get SUPER Clean with COMPOUND V by Dr. Squatch Dr. Squatch 20,448 views Sky Blue Malibu | Jukebox Natural Deodorant By Dr. Squatch Jukebox 19,626 views Top Tier Deodorant Tips Dr. Squatch 19,230 views Top 3 Dr. Squatch Glowups Dr. Squatch 19,091 views A LION IS LOOSE! | Dr. Squatch Helps Dr. Squatch 18,630 views Come Clean with Dr. Squatch: The Tuna Car 🐟 Dr. Squatch 17,080 views Dr. Squatch Is Just The Best Dr. Squatch 16,580 views Dr. Squatch Vs Other Brands Dr. Squatch 16,280 views NEW: Dr. Squatch, Disney Tim Burton's The Nightmare Before Christmas… Dr. Squatch 16,182 views ASMR Unboxing: The Dr. Squatch Harry Potter™ Soaps 👂 Dr. Squatch 16,158 views Dr. Squatch Commercial (2026) Featuring Megan Fox ZHENG WEN 15,633 views What's The Hardest Working Department At Dr. Squatch? Dr. Squatch 15,484 views ASMR Cheese Cleaning With Dr. Squatch Dr. Squatch 15,181 views Dr. Squatch is HONORABLE🔥 Dr. Squatch 14,837 views SONIC SPEED by Dr. Squatch Dr. Squatch 14,789 views The Best Body Wash Edit You'll See Dr. Squatch 14,458 views Dr Squatch is Selling Soaps Made from Sydney Sweeney’s Bath Water 🤯 Aman Mehta 13,698 views The High IQ Play Is Using Dr. Squatch 🧠 Dr. Squatch 13,334 views Dr. Squatch Body Wash is made with REAL soap 💪 Dr. Squatch 13,264 views NEW Dr. Squatch Products? Dr. Squatch 13,069 views Take your shower to the next level 📈 Dr. Squatch 13,043 views NEW: Lil Squatch, mini briccs made just for kids. Dr. Squatch 13,013 views Secret Deodorant Flask Dr. Squatch 12,868 views Dr. Squatch Deodorant Review: Yes/No? Moondo Fragrance 12,028 views TAJÍN® SOAP?! Dr. Squatch 11,859 views My Nighttime Shower Routine Dr. Squatch 11,769 views 😳 Why Is Dr. Squatch Selling Soap Inspired by Sydney Sweeney’s… Jot Tv Facts 11,052 views Upgrade Your Showers With Dr. Squatch 💪 Dr. Squatch 10,811 views NEW: Dr. Squatch Spray Sunscreen 🌞 Dr. Squatch 10,742 views Limited Edition Mimic Bricc Dr. Squatch 10,387 views Men Who Use Dr. Squatch Dr. Squatch 10,333 views Rate my fit 💪 Dr. Squatch 10,010 views NEW: WWE COLLECTION by Dr. Squatch 🍻🍋‍🟩 Dr. Squatch 9,909 views The Dr. Squatch Disney and Pixar’s Toy Story 5 Collection is HERE! Dr. Squatch 9,445 views Squatch 🤝Being a guy Dr. Squatch 9,244 views Toy Story 5 x Dr. Squatch unboxing! 🤠 Emily Enchanted 8,940 views Red, White, and Ridiculously Fresh 🦅 Dr. Squatch 8,749 views NEW: Dr. Squatch Pool Lounger ☀️ Dr. Squatch 8,501 views Top World Cup Watch Session Tips! #fifaworldcup2026 #drsquatch #ad NepentheZ 8,483 views HOW DO YOU LIKE DEM APPLES? 👀 Dr. Squatch 8,194 views To The Left 👈, To The Right 👉 Dr. Squatch 8,139 views Dr. Squatch Uses Natural Ingredients Dr. Squatch 8,130 views Switch to Dr. Squatch's Natural Deodorant 🔥 Dr. Squatch 7,939 views Dr. Squatch Is HIM Dr. Squatch 7,536 views Dr. Squatch | Mountain Meadow Dr. Squatch 7,482 views Wake Up! Another Dr. Squatch Edit Just Dropped 🔥 Dr. Squatch 7,351 views Dr Squatch Fragrance Update Scentlegacy 7,223 views It's time for Golden Glory 🏆 Dr. Squatch 7,172 views POV: You're at the Tavern Dr. Squatch 7,066 views Friday Beers x Dr. Squatch: Friday Night 😎🍻 Dr. Squatch 6,591 views Megan Fox gives out her number Dr. Squatch #drsquatchsoap #fyp #meganfox… Ewok 6,471 views CLOSER LOOK: Dr. Squatch Disney and Pixar’s Toy Story 5 Collection Dr. Squatch 6,438 views Dr. Squatch Commercial #3 (2026) Featuring Megan Fox ZHENG WEN 6,344 views Dr. Squatch Megan Fox Commercials Professor Fox Ad Campaign AdSpotlight 6,309 views IT'S BACK: WWE COLLECTION by Dr. Squatch 🍻🍋‍🟩 Dr. Squatch 6,052 views Switch To Natural Deodorant Dr. Squatch 5,866 views COMPOUND V by Dr. Squatch Dr. Squatch 5,442 views Body deodorant #deodorant #drsquatch #soap #smell #clean Eric Siebecker 5,215 views The CEO of Natural Soap 👀 Dr. Squatch 4,133 views Dr. Squatch Invisible Glide Deodorant Review. #drsquatch #drsquatchreview Men's Essentials 2,772 views Every Man Jack Vs Dr. Squatch Body wash review. #everymanjack #drsquatch Men's Essentials 2,768 views Ranking ALL 118 DR. SQUATCH SOAPS Worst-to-Best (Part 1/2) Gary 828 Soap Reviews 2,633 views I Ranked EVERY DR.SQUATCH SOAP EVER Ryan Rigby 2,544 views Ranking ALL 118 Dr. Squatch Soap Briccs New England Soap…

Biggest shorts

31,941,262 views Our Soaps Vs. Their Soaps Dr. Squatch 24,341,045 views Dr. Squatch | "For the Ladies" | Manlandia Dr. Squatch 14,802,351 views Dr. Squatch | "Paddy the Baddy" | Manlandia Dr. Squatch 12,376,376 views Dr. Squatch | "Don't Be a Sausage" | Manlandia Dr. Squatch 10,892,183 views Dr. Squatch | "Odor Squatcher" | Manlandia Dr. Squatch 9,121,205 views Dr. Squatch | "Pit Stop" | Professor Fox Dr. Squatch 8,487,300 views Dr. Squatch | "Manliness 101" | Professor Fox Dr. Squatch 6,789,228 views WASH YOUR DRAGON BALLS WITH DR. SQUATCH Jake Ceja 5,723,339 views Dr. Squatch | "For the Ladies" | Manlandia Dr. Squatch 5,655,687 views Dr. Squatch | "Manliness 101" | Professor Fox Dr. Squatch 5,583,237 views Dr. Squatch | "The Fox" | Professor Fox Dr. Squatch 5,225,670 views Dr. Squatch | "Stick Pics" | Professor Fox Dr. Squatch 5,182,845 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 5,050,347 views Dr. Squatch | "Not In The Mood" | Professor Fox Dr. Squatch 4,798,690 views Dr. Squatch | "The Essentials" | Manlandia Dr. Squatch 3,892,340 views Dr. Squatch | "Don't be a Dummy" | Manlandia Dr. Squatch 3,580,295 views How have I never seen this before? #DrSquatchPartner #ad @drsquatch Luke Evenson 3,520,861 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 3,483,148 views Dr. Squatch | "Works Like a Charm" | Manlandia Dr. Squatch 2,910,912 views Dr. Squatch | "Sweet Submission" | Manlandia Dr. Squatch 2,744,448 views Dr. Squatch | "Not In The Mood" | Professor Fox Dr. Squatch 2,535,752 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 1,765,452 views Dr. Squatch | "Stick Pics" | Professor Fox Dr. Squatch 1,578,709 views Dr. Squatch | "Life's Tough Man" | Manlandia Dr. Squatch 1,002,758 views HOW TO: Make your soap last longer! Dr. Squatch 934,835 views Stinky? Alan Ritchson can fix that. Dr. Squatch 552,912 views Dr Squatch finally got it right! #drsquatch #deoderant #menshygiene… The Savage Seller 498,412 views Dr. Squatch | "Yes You Man!" | Manlandia Dr. Squatch 420,454 views Dr. Squatch | "Paddy the Baddy" | Manlandia Dr. Squatch 397,617 views Dr. Squatch | "Don't Be a Sausage" | Manlandia Dr. Squatch 216,520 views Murray Bauman reacts to the Dr. Squatch Stranger Things Collection! Dr. Squatch 169,985 views LIMITED EDITION: Mango Tango 🥭 Dr. Squatch 133,221 views Dr. Squatch | "Life's Tough Man" | Manlandia Dr. Squatch 124,211 views Dr. Squatch made The Simpsons soaps! Dr. Squatch 119,212 views Jukebox Soap - Watermelon Rush - By The Makers Of Dr. Squatch Jukebox 112,291 views NEW: The Simpsons COLLECTION by Dr. Squatch Dr. Squatch 91,761 views I Want To Smell Like The GOAT Dr. Squatch 87,306 views Things You Don't Want To Hear In The Bathroom Dr. Squatch 85,724 views Cool people use Dr. Squatch Dr. Squatch 76,148 views Dr. Squatch sprzedaje zwykłe naturalne mydło - takie, które kupisz w… Borysewicz Ecommerce 69,936 views Make Your Soap Last LONGER 💪 Dr. Squatch 69,180 views Rate The Dr. Squatch Sprays Dr. Squatch 64,903 views The TOUGHEST Soap in the WORLD Dr. Squatch 62,948 views One Piece Soap That Smells Like Luffy? #onepiece #drsquatch #anime Galvanium TV 60,199 views MINI Dr. Squatch Deodorants are FINALLY here! Dr. Squatch 52,370 views Where Does Dr. Squatch Make Its Soap? Dr. Squatch 48,556 views Dr. Squatch Is S-Tier Dr. Squatch 47,524 views IT'S BACK: Dr. Squatch Hand Soap 🫧 Dr. Squatch 46,146 views Squishee Soap?! Dr. Squatch 44,449 views Sunscreen Got Me Protected Dr. Squatch 42,149 views NEW: Coconut Castaway Shave Butter + Post Shave Dr. Squatch 41,434 views The First Day Of School Is TOO Easy Dr. Squatch 38,763 views EARLY ENROLLMENT: The F.O.X. ft. Megan Fox Dr. Squatch 36,434 views Jukebox Soap - Watermelon Rush - By The Makers Of Dr. Squatch Jukebox 35,641 views UNBOXING: Dragon Ball Z soaps by Dr. Squatch 🔥 Dr. Squatch 35,384 views Dr. Squatch Commercial (2025) Featuring Alan Ritchson ZHENG WEN 32,339 views The Dr. Squatch Dragon Ball Z Collection is finally here! Dr. Squatch 32,103 views Join My Book + Lotion Club 📚 Dr. Squatch 31,477 views 2025 DR. SQUATCH RECAP 🫧 Dr. Squatch 31,347 views The Perfect Place To Hide Your Money Dr. Squatch 31,207 views Jukbox Soap - Sky Blue Malibu - By The Makers Of Dr. Squatch Jukebox 30,253 views Alternatives to Dr. Squatch! ft. Justin Herbert Dr. Squatch 28,521 views NEW: Dr. Squatch Full & Thick Shampoo 🧴 Dr. Squatch 26,689 views More Soap Solves Everything Dr. Squatch 26,543 views Today Is A Filler Episode Dr. Squatch 25,699 views Dr. Squatch Teaches You How To Glow Up Dr. Squatch 25,677 views THE Dr. Squatch edit 🔥 Dr. Squatch 25,534 views NEW: ONE PIECE COLLECTION by Dr. Squatch 🏴‍☠️🏝️ Dr. Squatch 25,450 views Average Day At The Dr. Squatch Office Dr. Squatch 25,153 views Ever want to smell like Woody Buzz or Jessie? @DrSquatch @Disney @pixar… Ashley Nicole Life 25,108 views Join us in Manlandia 🌎 Alan Ritchson x Dr. Squatch Dr. Squatch 25,060 views Cooling Off Hacks You Didn't Know 👀 Dr. Squatch 24,586 views Domain Expansion: Dr. Squatch Dr. Squatch 24,288 views DR. SQUATCH POLYESTER EDIT 😭 Dr. Squatch 24,231 views UNBOXING: The Stranger Things Collection by Dr. Squatch Dr. Squatch 24,157 views Who Will Grab The Dr. Squatch Soap Dr. Squatch 22,734 views Average Day For A Dr. Squatch User 😎 Dr. Squatch 22,680 views This Dr. Squatch x Megan Fox ad is CRAZY BAD Marketing 22,107 views I Love Shower Time Dr. Squatch 21,238 views The soap is so satisfying 🤩 Dr. Squatch 20,494 views Get SUPER Clean with COMPOUND V by Dr. Squatch Dr. Squatch 20,448 views Sky Blue Malibu | Jukebox Natural Deodorant By Dr. Squatch Jukebox 19,626 views Top Tier Deodorant Tips Dr. Squatch 19,230 views Top 3 Dr. Squatch Glowups Dr. Squatch 19,091 views A LION IS LOOSE! | Dr. Squatch Helps Dr. Squatch 18,630 views Come Clean with Dr. Squatch: The Tuna Car 🐟 Dr. Squatch 17,080 views Dr. Squatch Is Just The Best Dr. Squatch 16,580 views Dr. Squatch Vs Other Brands Dr. Squatch 16,280 views NEW: Dr. Squatch, Disney Tim Burton's The Nightmare Before Christmas… Dr. Squatch 16,182 views ASMR Unboxing: The Dr. Squatch Harry Potter™ Soaps 👂 Dr. Squatch 15,633 views What's The Hardest Working Department At Dr. Squatch? Dr. Squatch 15,484 views ASMR Cheese Cleaning With Dr. Squatch Dr. Squatch 15,181 views Dr. Squatch is HONORABLE🔥 Dr. Squatch 14,837 views SONIC SPEED by Dr. Squatch Dr. Squatch 14,789 views The Best Body Wash Edit You'll See Dr. Squatch 14,458 views Dr Squatch is Selling Soaps Made from Sydney Sweeney’s Bath Water 🤯 Aman Mehta 13,698 views The High IQ Play Is Using Dr. Squatch 🧠 Dr. Squatch 13,334 views Dr. Squatch Body Wash is made with REAL soap 💪 Dr. Squatch 13,264 views NEW Dr. Squatch Products? Dr. Squatch 13,069 views Take your shower to the next level 📈 Dr. Squatch 13,043 views NEW: Lil Squatch, mini briccs made just for kids. Dr. Squatch 13,013 views Secret Deodorant Flask Dr. Squatch 12,868 views Dr. Squatch Deodorant Review: Yes/No? Moondo Fragrance 12,028 views TAJÍN® SOAP?! Dr. Squatch 11,859 views My Nighttime Shower Routine Dr. Squatch 11,769 views 😳 Why Is Dr. Squatch Selling Soap Inspired by Sydney Sweeney’s… Jot Tv Facts 11,052 views Upgrade Your Showers With Dr. Squatch 💪 Dr. Squatch 10,811 views NEW: Dr. Squatch Spray Sunscreen 🌞 Dr. Squatch 10,742 views Limited Edition Mimic Bricc Dr. Squatch 10,387 views Men Who Use Dr. Squatch Dr. Squatch 10,333 views Rate my fit 💪 Dr. Squatch 10,010 views NEW: WWE COLLECTION by Dr. Squatch 🍻🍋‍🟩 Dr. Squatch 9,909 views The Dr. Squatch Disney and Pixar’s Toy Story 5 Collection is HERE! Dr. Squatch 9,445 views Squatch 🤝Being a guy Dr. Squatch 9,244 views Toy Story 5 x Dr. Squatch unboxing! 🤠 Emily Enchanted 8,940 views Red, White, and Ridiculously Fresh 🦅 Dr. Squatch 8,749 views NEW: Dr. Squatch Pool Lounger ☀️ Dr. Squatch 8,501 views Top World Cup Watch Session Tips! #fifaworldcup2026 #drsquatch #ad NepentheZ 8,483 views HOW DO YOU LIKE DEM APPLES? 👀 Dr. Squatch 8,194 views To The Left 👈, To The Right 👉 Dr. Squatch 8,139 views Dr. Squatch Uses Natural Ingredients Dr. Squatch 8,130 views Switch to Dr. Squatch's Natural Deodorant 🔥 Dr. Squatch 7,939 views Dr. Squatch Is HIM Dr. Squatch 7,536 views Dr. Squatch | Mountain Meadow Dr. Squatch 7,482 views Wake Up! Another Dr. Squatch Edit Just Dropped 🔥 Dr. Squatch 7,351 views Dr Squatch Fragrance Update Scentlegacy 7,223 views It's time for Golden Glory 🏆 Dr. Squatch 7,172 views POV: You're at the Tavern Dr. Squatch 7,066 views Friday Beers x Dr. Squatch: Friday Night 😎🍻 Dr. Squatch 6,591 views Megan Fox gives out her number Dr. Squatch #drsquatchsoap #fyp #meganfox… Ewok 6,471 views CLOSER LOOK: Dr. Squatch Disney and Pixar’s Toy Story 5 Collection Dr. Squatch 6,438 views Dr. Squatch Commercial #3 (2026) Featuring Megan Fox ZHENG WEN 6,309 views IT'S BACK: WWE COLLECTION by Dr. Squatch 🍻🍋‍🟩 Dr. Squatch 6,052 views Switch To Natural Deodorant Dr. Squatch 5,866 views COMPOUND V by Dr. Squatch Dr. Squatch 5,442 views Body deodorant #deodorant #drsquatch #soap #smell #clean Eric Siebecker 5,215 views The CEO of Natural Soap 👀 Dr. Squatch

Who is making it

The channels driving the coverage, by total views. These are the people already explaining this category to your buyers.
185.4M views Dr. Squatch · Our Soaps Vs. Their Soaps 118 videos 8.6M views Joseph's Machines · My favourite Halloween tradition🧊⛓️‍💥 Thank… 1 video 6.8M views Jake Ceja · WASH YOUR DRAGON BALLS WITH DR. SQUATCH 1 video 3.6M views Luke Evenson · How have I never seen this before… 1 video 553k views The Savage Seller · Dr Squatch finally got it right! #drsquatch… 1 video 207k views Jukebox · Jukebox Soap - Watermelon Rush - By The… 4 videos 76k views Borysewicz Ecommerce · Dr. Squatch sprzedaje zwykłe naturalne mydło… 1 video 63k views Galvanium TV · One Piece Soap That Smells Like Luffy… 1 video 58k views ZHENG WEN · Dr. Squatch Commercial (2025) Featuring Alan… 3 videos 31k views Ryan Daniel Moran · How To Build A Billion Dollar Brand: $1.5B… 1 video 25k views Ashley Nicole Life · Ever want to smell like Woody Buzz or Jessie… 1 video 25k views Zipchat AI | AI Agent for Ecommerce · Dr. Squatch: $0 to $1.5B Shopify Strategy… 1 video 23k views BAD Marketing · This Dr. Squatch x Megan Fox ad is CRAZY 1 video 14k views Aman Mehta · Dr Squatch is Selling Soaps Made from Sydney… 1 video 13k views Moondo Fragrance · Dr. Squatch Deodorant Review: Yes/No? 1 video 12k views Jot Tv Facts · 😳 Why Is Dr. Squatch Selling Soap Inspired… 1 video 9k views Emily Enchanted · Toy Story 5 x Dr. Squatch unboxing! 🤠 1 video 9k views NepentheZ · Top World Cup Watch Session Tips… 1 video 7k views Scentlegacy · Dr Squatch Fragrance Update 1 video 7k views Men's Essentials · Dr. Squatch Invisible Glide Deodorant Review… 2 videos 7k views Ewok · Megan Fox gives out her number Dr. Squatch… 1 video 6k views AdSpotlight · Dr. Squatch Megan Fox Commercials Professor… 1 video 5k views Eric Siebecker · Body deodorant #deodorant #drsquatch #soap… 1 video 3k views Gary 828 Soap Reviews · Ranking ALL 118 DR. SQUATCH SOAPS… 1 video 3k views Ryan Rigby · I Ranked EVERY DR.SQUATCH SOAP EVER 1 video 3k views New England Soap Reviews · Ranking ALL 118 Dr. Squatch Soap Briccs 1 video
Explain the data

last 12 months measured 2026-08-17

Who creates for them
The faces working for Dr. Squatch, matched by handle across their ads and their organic feed, the same question an influencer database answers, from data you already have.
Production-led, not relationship-led. Not one of the 50 live ads we analysed is fronted by a named creator, the paid engine runs on brand-produced creative. The 66 creators we can see are all organic: people posting about them, not for them. That means there is no roster locked up, and no exclusivity to buy out. Whoever produces the best creative wins this one, and creator partnerships are open ground for you.
CreatorWhereOrganicFollowersExclusive to them
@ixchelmijangoscosmetics instagram 5 Not seen with another brand
@squatchpinesfamilycampground facebook 2 Not seen with another brand
@usadailydeals2026 facebook 2 Not seen with another brand
@sustainable_gadgets instagram 2 Not seen with another brand
@lukemmedeiros tiktok 1135k Not seen with another brand
@ismocomedy instagram 1 Not seen with another brand
@josephgarcia.wav instagram 1 Not seen with another brand
@daegenasfaha instagram 1 Not seen with another brand
@based_drsquatch tiktok 189 Not seen with another brand
@dr.sqatch_addict tiktok 1732 Not seen with another brand
@zilldealz tiktok 13k Not seen with another brand
@itzlogansoaps tiktok 128 Not seen with another brand
@whyhatevito tiktok 13k Not seen with another brand
@cstark033 tiktok 169 Not seen with another brand
@objectobject facebook 1 Not seen with another brand
@donttellcomedy facebook 1 Not seen with another brand
@ridgeinthefridge69 tiktok 175 Not seen with another brand
@suppwire instagram 1 Not seen with another brand
@markie_devo facebook 1 Not seen with another brand
@joanapter facebook 1 Not seen with another brand
@organized_chaos_chronicles instagram 1 Not seen with another brand
@shave_nation instagram 1 Not seen with another brand
@coremeganfox instagram 1 Not seen with another brand
@flatstanleywashere instagram 1 Not seen with another brand
@andrewmay facebook 1 Not seen with another brand
@snack_time_tommy instagram 1 Not seen with another brand
@thesheltonzone instagram 1 Not seen with another brand
@miggy_gtzz instagram 1 Not seen with another brand
@devanshsethi facebook 1 Not seen with another brand
@apriljackson facebook 1 Not seen with another brand
@triciabooneshelby facebook 1 Also: Native
@cindywarrenhobbs facebook 1 Not seen with another brand
@kolespears facebook 1 Not seen with another brand
@bigdealoutlet.pocatello instagram 1 Not seen with another brand
@mariaabrahamwatson facebook 1 Not seen with another brand
@otterandoakwv instagram 1 Not seen with another brand
@dawngaylor facebook 1 Also: Native
@gabriellemignault facebook 1 Not seen with another brand
@jehanstrouse facebook 1 Also: Native
@angelamariedepietro facebook 1 Not seen with another brand
@simpsonhardwareandsports instagram 1 Not seen with another brand
@katetietje facebook 1 Not seen with another brand
@jeffmitchell facebook 1 Also: Native
@philipgiles facebook 1 Not seen with another brand
@jasondavid facebook 1 Not seen with another brand
@jodyturton facebook 1 Not seen with another brand
@fueledforlife facebook 1 Not seen with another brand
@allenyenni facebook 1 Not seen with another brand
@vosman42 instagram 1 Not seen with another brand
@grove_gifts instagram 1 Not seen with another brand
@walmart_philadelphia_5891 instagram 1 Not seen with another brand
@t045tcorp instagram 1 Not seen with another brand
@underground.lensman.media instagram 1 Not seen with another brand
@captainchrisflint instagram 1 Not seen with another brand
@gailvonhendricks facebook 1 Also: Native
@benngehman facebook 1 Also: Native
@farmshareusa facebook 1 Not seen with another brand
@victoriahaffer facebook 1 Not seen with another brand
@joeywade facebook 1 Not seen with another brand
@nathaliesabbagh facebook 1 Not seen with another brand
@dndwizards instagram 1 Not seen with another brand
@samsclubhighwayaustin instagram 1 Not seen with another brand
@license.india instagram 1 Not seen with another brand
@hhhomeandhardware instagram 1 Not seen with another brand
@asdf8bh instagram 1 Not seen with another brand
@bear1.810 instagram 1 Not seen with another brand
Not shown, because not one of the creators in this table has a value: ads, longest ad. None of them appears in a paid ad for Dr. Squatch.
★ = also appears in an ad that has run 30+ days, so they are in creative the brand keeps paying for. Exclusivity is judged only on the captions we captured, not their whole profile.
Explain the data

measured 2026-09-01

We match handles, watermarks and tags only; no face recognition.
On podcasts
Where the brand shows up in podcast titles and show notes, and whether it is bought or earned.
Earned, not paid: "Minds of Ecommerce" keeps bringing them up across 2 episodes with no ad markers, hosts talking, not reading copy.
2025-02-20 BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch…BrandBusters CPG and eCommerce Podcast · Marketing Editorial2× on this show 2024-08-01 BrandBusters Ep. 14: Cody Griffin on Life @ First Day, Dr. Squatch, & BainBrandBusters CPG and eCommerce Podcast · Marketing Editorial2× on this show 2023-09-02 NEW Dr. Squatch soaps!Yensid’s Funkos · TV & Film Editorial2× on this show 2023-08-25 Dr. Squatch Soaps!Yensid’s Funkos · TV & Film Editorial2× on this show 2022-11-30 Successfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto…Minds of Ecommerce · Business Editorial2× on this show 2022-11-08 DTC to Soaper Bowl w/ Dr. Squatch's Josh Friedman [Pt 2]Marketing People Love · Marketing Editorial2× on this show 2022-11-01 DTC to Soaper Bowl w/ Dr. Squatch's Josh FriedmanMarketing People Love · Marketing Editorial2× on this show 2021-10-08 Unto Others, Sudsin It Up With Dr. Squatch, West Hill Brewing & Untitled…Beats, Beards & Brews · Comedy Editorial2× on this show 2020-07-12 How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack…MarTech Podcast ™ // Marketing + Technology = Busi · Marketing Editorial2× on this show 2020-07-11 Branding for Omni-Channel eCommerce - Jack Haldrup // Dr SquatchMarTech Podcast ™ // Marketing + Technology = Busi · Marketing Editorial2× on this show 2019-09-04 How Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video &…Minds of Ecommerce · Business Editorial2× on this show 2016-06-21 Episode #17 - Dr. Squatch, Modern Baseball, Worthy AdversaryBeats, Beards & Brews · Comedy Editorial2× on this show 2026-09-01 The FMCG Marketing Daily | Why Dr. Squatch is investing in | Cheez-It…The FMCG Marketing Daily · Marketing Editorial 2026-08-25 SML Buzz Podcast: Community, Care & the Charity Home Tour with Dr. Tonia…SML Buzz · Leisure Editorial 2026-06-12 Boner Bears, Soap Wars, and the Great Disney DebateThe Rizzuto Show | Daily Comedy Podcast · Comedy Editorial 2026-05-12 Ex-Netflix & Dr. Squatch Founder Dejan Rankovic - Putting Creatine in…Shelf Space · Entrepreneurship Editorial 2026-01-18 Dr. Squatch Almost Paid This Founder $1.5M in Soap ft. Max Albert | The…The Ryan Morrison Show · Entrepreneurship Editorial 2025-10-23 Episode 80 | The Power of Personality in CX with Tess Awal of Dr. SquatchAbove The Fold · Marketing Editorial 2025-10-20 La terza via del branding: Dr. Squatch e la terapia di "Manlandia"Il Codice della Comunicazione · Marketing Editorial 2025-10-03 sexy vs erotic: a tale of two bathwaters🫀🛁s0 wet s0 dry · Relationships Editorial 2025-08-14 Marketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce…The CPG View · Marketing Editorial 2025-08-06 E125: Bold Creative Wins Where Budgets Can’tOperators · Entrepreneurship Editorial 2025-07-08 EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing MasterclassThe Unstoppable Marketer® · Marketing Editorial 2025-07-07 WHAT THE TRUCK?!? EP858 Dr. Squatch’s soap supply chain; tariff deal…FreightCasts · Business News Editorial 2025-07-07 Dr. Squatch’s soap supply chain; tariff deal deadline delay; capacity…WHAT THE TRUCK?!? · Business News Editorial 2025-07-04 Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap |…BRANDED · Marketing Editorial 2025-06-28 Dr. Squatch gets bought, Parachute store closures & a mid-year check in…The Modern Retail Podcast · Entrepreneurship Editorial 2025-06-17 How Dr. Squatch Borrowed a Viral Content Strategy and Built a $300M Soap…Create by Clipmasters · Marketing Editorial 2025-06-13 EP144|27 歲創業,2 年從 500 萬做到 1 億美元!Dr.Squatch 的品牌成功秘訣:精準廣告 + 訂閱制 + 再行銷…賣億不賣聲 · Marketing Editorial 2025-06-06 268: Dr. Squatch & the Case of the Celebrity Soap SudsFunny Business · Comedy Editorial 2025-06-04 ☀️“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s…The Best One Yet · Business Editorial 2025-06-03 Episode 288: Sydney Sweeney's Bathwater Dr. Squatch? | I'm Fat PodcastI'm Fat Podcast · Food Editorial 2025-06-01 Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr…Startup Confidential · Entrepreneurship Editorial 2024-12-09 Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin FordeDTC Podcast · Marketing Editorial 2024-10-23 The Science of Creative (And Other Hot Takes) with Uber and Dr. SquatchOpen Haus · Marketing Editorial 2024-09-29 Dr. Squatch vs. Duke Cannon: A Battle of GritThe Mancave Experience · Comedy Interviews Editorial 2024-09-13 S2 E7: Jamie Roller, Marketplaces Director, Dr. Squatch - The Battle of…Functional and Fabulous · Business Editorial 2024-02-14 “My ride is going to be different” w/ James Schrader | Gorcast with…GORCAST Podcast with Taylor Gorman · Comedy Interviews Editorial 2024-01-24 Dr. Squatch's John Ludeke on bringing humor to men's groomingAd Age Marketer's Brief · Business News Editorial 2022-11-08 Dr Squatch Soap TIps and Guides you should know about!M Answers · Health & Fitness Editorial 2022-10-23 How I plan to Beat Dr. Squatch Soap Bars with PickFu - Extensive Testing…My Amazon Guy · Entrepreneurship Editorial 2022-06-16 Episode 234: James Schrader (Dr. Squatch National Commercials, 2018 World…The Art of Bombing: A Comedy Podcast · Stand-Up Editorial 2022-05-06 Dr. Squatch robe reviewWacky Jacks podcast · Comedy Editorial 2022-03-14 Words From James Schrader: The Face Of Dr. Squatch SoapThe Boneheads · Comedy Editorial 2021-04-01 Dr Squatch Soap Co. PodcastDr Squatch Soap Co. Podcast · Entrepreneurship Editorial 2021-03-16 We're Secure in Our Masculinity: Freaking Out About Dr. Squatch SoapsUndeserving · Christianity Editorial 2021-01-22 Dr. Squatch Scales to $100 Million with Natural Soaps for MenEcommerce Conversations · Business Editorial 2020-10-03 Smell Like Pine TarBig Guys Banter · Comedy Editorial 2020-07-03 Episode 08 Apps Dr. Squatch and more2 Bearded Dads · Parenting Editorial 2020-07-01 How Dr. Squatch's Founder Pockets Millions Selling Soap Online Without…Digital Marketing Fastlane · Business Editorial 2017-05-31 Ep.220 ~ Dr. Squatch Soap Co., A Niche Will Make You Rich ~ Jack HaldrupThe Business Method: Interviewing Billionaires, Bi · Entrepreneurship Editorial 2016-10-03 Episode 30 - Dr. Squatch Shampoo and ConditionerSuccessfully Funded · Entrepreneurship Editorial
Apple Podcasts matches titles and show notes only, not the audio. A pure ad-read that never appears in the notes will not show up here, so treat "sponsored" as a floor, not a ceiling.
Explain the data

last 10.2 years measured 2026-09-01

52 episodes this period, 0 with ad markers in the notes.
Brand mentions
Posts by other people mentioning the brand (Instagram hashtag + Facebook keyword). Volume and who is posting signals word-of-mouth momentum.

Most-engaged mentions

Facebook@[object Object]
"Gen Z Eyebrows" 🎤: @lizblanccomedy Your soap is a joke! Upgrade your personal care with Dr. Squatch #donttellcomedy #standup #comedy…
748 likes · 32 comments
Facebook@Don't Tell Comedy
"Chess vs. Football" 🎤: Nick Murphy (IG: nick10murphy) Your soap is a joke! Upgrade your personal care with Dr. Squatch #donttellcomedy…
566 likes · 8 comments
Facebook@Dr. Squatch
🚨 NEW DR. SQUATCH SCENT INCOMING 🚨 (Everyone be nice. They're new here.) Meet Oceanside Orchard 🍎 A bold blend of crisp coastal apple…
141 likes · 26 comments
Instagram@suppwire
DR. SQUATCH JUST TURNED TAJÍN INTO SOAP 🥭🌶️ Dr. Squatch has officially teamed up with Tajín for a limited-edition Mango Tango bar…
88 likes · 1 comments
Facebook@Joan Apter
Funniest: Burt’s bees sold to chlorox! By request... All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely…
42 likes · 31 comments
Facebook@Markie_devo
Dr Squatch drops a new Oceanside Orchard fall scent available now online(should be heading to stores soon). (link in comments)…
68 likes · 3 comments
Facebook@Squatch Pines Family…
🌲 Squatch has a few campground rules he'd like to discuss... 😂 Campfires are better with snacks. 🔥 Pool days are never wasted days. 💦…
32 likes · 8 comments
Instagram@organized_chaos_chronicl…
Talk about late nights! This offer came through after 11pm last night. Typically I wouldn’t claim something like this. $2 off a $4 product…
37 likes · 1 comments
Facebook@Squatch Pines Family…
🎃👻 Halloweekend is coming to Squatch Pines! 👻🎃 We're already getting excited for a SPOOKTACULAR weekend at the campground! Join us…
21 likes · 15 comments
Instagram@shave_nation
Summer calls for a little extra deodorant! Try out Dr. Squatch now🫈
19 likes · 1 comments
Instagram@coremeganfox
#meganfox #megan #cute #drsquatch
18 likes · 0 comments
Instagram@flatstanleywashere
Adventure Log #006 🧼 After my encounter with a giant woodland creature I decided to do some research. Apparently they smell like Wood…
12 likes · 0 comments
Instagram@thesheltonzone
Smell like Godzilla or Kong! Dr. Squatch. GODZILLA GRIT & KONG KRUSH. @drsquatch @godzillamovie @godzillaxkong #DrSquatch #Godzilla #Kong…
8 likes · 2 comments
Facebook@Tricia Boone Shelby
“Healthy” brands that sold out you and your kids — *Native: Made by Procter & Gamble *Seventh Generation: Owned by Unilever *Pure…
6 likes · 4 comments
Facebook@Jehan Strouse
#sellouts #dontsupport #votewithyourdollars Healthy” brands that sold out you and your kids — *Native: Made by Procter & Gamble *Seventh…
3 likes · 6 comments
Instagram@snack_time_tommy
@drsquatch x @tajinusa This collab is absolutely WILD. 😂🥭🌶️ Dr. Squatch teamed up with Tajín for a limited-edition Mango Tango bar —…
8 likes · 0 comments
Instagram@miggy_gtzz
If you seen SpidermanBrandNewDay you will understand. #marvel #spiderman #drsquatch #makeithappen
8 likes · 0 comments
Facebook@Devansh Sethi
Sydney Sweeney Bathwater Soap | Weird Luxury Product Related Topics 1. sydney sweeney bathwater soap 2. sydney sweeney bathwater-infused…
7 likes · 0 comments
Facebook@April Jackson
All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely Elizabeth's --> Ferrero Poppi --> Pepsi Primal Kitchen…
7 likes · 0 comments
Instagram@bigdealoutlet.pocatello
🧴 🫧 New Body Care Arrivals! 💅🏻 We just stocked a wide variety of shampoos, conditioners, soaps, lotions, body mists, & MORE! 🛒 Hurry…
4 likes · 2 comments
Facebook@Cindy Warren Hobbs
By request... All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely Elizabeth's --> Ferrero Poppi --> Pepsi…
6 likes · 0 comments
Facebook@Angela Marie de Pietro
FOR ANY OF MY FRIENDS IN AMERICA AND THE EU TRYING TO EAT HEALTHY: Here's all the "healthy" brands that are actually garbage too now…
3 likes · 3 comments
Facebook@Dawn Gaylor
Are you trusting these foods? They sold out on you “Healthy” brands that sold out you and your kids — *Native: Made by Procter & Gamble…
3 likes · 2 comments
Facebook@Philip Giles
Keep this list Support small By request... All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely Elizabeth's -->…
2 likes · 2 comments
Facebook@Jason David
I'd crash here if I was a Squatch! However, no signs of one here ...🫈👣
2 likes · 2 comments
Facebook@Fueled For Life
By request... All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely Elizabeth's --> Ferrero Poppi --> Pepsi…
2 likes · 2 comments
Facebook@Maria Abraham Watson
Walmart Deal /Fetch 3 Dr Squatch men’s body wash Regular $13.98 Clearance $3 Total register $9.81 Fetch 9450 points or $9.45 Paid $.36
4 likes · 0 comments
Instagram@otterandoakwv
Freshen up your routine with Dr. Squatch! 🧼🌲 We’ve got a variety of their bold, outdoorsy scents available at Otter & Oak in downtown…
3 likes · 0 comments
Instagram@simpsonhardwareandsports
🧼🔥Dr. Squatch Soaps are at Simpson Hardware & Sports! 🔥🧼 Calling all Dr. Squatch fans! We've stocked up on some more bars, including…
2 likes · 0 comments
Instagram@underground.lensman.medi…
Deep in the forest with Pine Tar 🌲📦 ​Kept it raw, moody, and natural with @drsquatch. Built an organic moss vignette, pulled out that…
1 likes · 1 comments
Facebook@Jeff Mitchell
“Healthy” brands that sold out: *Native: Made by Procter & Gamble *Seventh Generation: Owned by Unilever *Pure Encapsulations: Owned by The…
2 likes · 0 comments
Facebook@Jody Turton
By request... All the brands that have sold out: Dave's Killer Bread --> Flowers Foods Purely Elizabeth's --> Ferrero Poppi --> Pepsi…
2 likes · 0 comments
Instagram@vosman42
🎃 #drsquatch
1 likes · 0 comments
Instagram@grove_gifts
Dr. Squatch full restock complete with lots of Limited Editions. Come see us in Downtown Vinita or shop online. We ship. #boutique…
1 likes · 0 comments
Instagram@drsquatchsoapart
Almost forgot to post bar #2: Infinity Bricc. Now I’m on a mission: to get Dr. Squatch to remake Area 51 Bricc. I’m waiting, @drsquatch…
0 likes · 1 comments
Instagram@walmart_philadelphia_589…
✨🧼 Smell fresh. Feel legendary. 🧼✨ Level up your shower routine with Dr. Squatch soaps! Stop by Walmart and grab your favorite scent…
1 likes · 0 comments
Instagram@t045tcorp
Limited Edition Dr. Squatch soaps and deodorant my brother in law hooked me up with. So dope I don't even wanna use them. But I'm going in…
1 likes · 0 comments
Instagram@sustainable_gadgets
As an Amazon Influencer, I may earn from qualifying purchases and sponsored clicks. #Ad #Sponsored #AmazonInfluencer Upgrade your shower…
1 likes · 0 comments
Instagram@captainchrisflint
Kevin Ray Adams got to try out my new power spray sunblock. #drsquatch
1 likes · 0 comments
Facebook@Gail Von Hendricks
@TheQNewsPatriot “Healthy” brands that sold out you and your kids — *Native: Made by Procter & Gamble *Seventh Generation: Owned by…
1 likes · 0 comments
Facebook@Benn Gehman
“Healthy” brands that sold out you and your kids — *Native: Made by Procter & Gamble *Seventh Generation: Owned by Unilever *Pure…
1 likes · 0 comments
Facebook@Farmshare USA
More and more reasons to find a local farm coop, start homesteading, or buy direct from local farmers who offer it. The brands that have…
1 likes · 0 comments
Facebook@Joey Wade
Gen Alpha” 🎤 @wally baram Your soap is a joke! Upgrade your personal care with @Dr. Squatch #donttellcomedy #standup #comedy #jokes…
1 likes · 0 comments
Facebook@Nathalie Sabbagh
This is why food in this country is 💩☠️! Money over quality, profit over health.. more chemicals and pesticides instead of prioritizing…
1 likes · 0 comments
Instagram@ixchelmijangoscosmetics
🥥🌴 Dr. Squatch Odor Squatching Deodorant – Coconut Castaway 🌴🥥 💲 $60 ⚠️ 📦 Retorno Target 🌿 Desodorante natural libre de aluminio. 🥥…
0 likes · 0 comments
Instagram@samsclubhighwayaustin
Fresh scents, natural ingredients, and a variety pack that actually delivers. 🪵🌲💧 Dr. Squatch 6-pack is a solid grab for anyone looking…
0 likes · 0 comments
Instagram@license.india
Personal care brand Dr. Squatch has introduced Mango Tango, a limited-edition bar soap developed in collaboration with seasoning brand…
0 likes · 0 comments
Instagram@hhhomeandhardware
Arriving in Marion earlier than expected… Slated to be a new item to us as a part of The Hunters Den… #drsquatch 🫈 🦌🧐 ‘What’s The…
0 likes · 0 comments
Instagram@asdf8bh
As an Amazon Influencer, I may earn from qualifying purchases and sponsored clicks. #Ad #Sponsored #AmazonInfluencer Level up your shower…
0 likes · 0 comments
Instagram@ixchelmijangoscosmetics
🌲🧴 Dr. Squatch Pine Tar Moisturizing Conditioner 🧴🌲 💲 $70 ✨ Acondicionador hidratante para hombre. ✨ Aroma fresco y amaderado Pine…
0 likes · 0 comments
Instagram@sustainable_gadgets
As an Amazon Influencer, I may earn from qualifying purchases and sponsored clicks. #Ad #Sponsored #AmazonInfluencer Upgrade your shower…
0 likes · 0 comments
Instagram@ixchelmijangoscosmetics
🥥🌴 Dr. Squatch Odor Squatching Deodorant – Coconut Castaway 🌴🥥 💲 $60 📦 Retorno Target 🌿 Desodorante natural libre de aluminio. 🥥…
0 likes · 0 comments
Instagram@ixchelmijangoscosmetics
🥃🪵 Dr. Squatch Odor Squatching Deodorant – Wood Barrel Bourbon 🪵🥃 💲 $40 ⚠️ Detalle: sin tapa, pero conserva su protector 📦 Retorno…
0 likes · 0 comments
Instagram@ixchelmijangoscosmetics
🥥🌴 Dr. Squatch Odor Squatching Deodorant – Coconut Castaway 🌴🥥 💲 $40 ⚠️ Detalle: sin tapa, pero conserva su protector 📦 Retorno…
0 likes · 0 comments
Instagram@bear1.810
#simpsons#drsquatch
0 likes · 0 comments
Explain the data

last 24 days measured 2026-08-17

Press coverage they earned
The coverage they earned8 items
Every headline about Dr. Squatch in the seven days up to 2026-09-01, from Google News. Each link opens the story on Google News, which is where the headline came from — not the publisher's own page.
Recent earned-media coverage mentioning the brand (Google News). New coverage signals PR pushes and launches.
47
different publications across everything we have collected
10
pieces in a major outlet
5
on a press-release wire
18
outlets covered them twice or more
Read the count of publications, not the count of articles. Google News returns at most about a hundred results per search, and this brand hit that ceiling, so the number of articles is our limit and not their coverage. The number of different publications keeps rising long after the article count has stopped.
Share of the coverage: of the 69 publications that wrote about either of you, 68% wrote about Dr. Squatch and 45% about Duke Cannon. 9 publications wrote about both, which is why the two shares add to more than 100%. Counted on publications and not articles, because the article count runs into Google News' ceiling on the bigger side and would flatter whoever is closest to it.
5 pieces came off a distribution wire (PR Newswire, Business Wire, Ritzau and the like). That is paid distribution, not an editorial decision — it says they pushed something out, not that anyone chose to write about it.

Who covers them

Read from every weekly snapshot we hold, not just the one Google News returns today: 152 pieces across 5 snapshots since 2026-08-08. Outlets, not people. Google News' feed carries no author, so this is a list of newsrooms; the two ways to the byline were tried on 10 September and neither reached the publisher.
Outlet90 daysAll timeLastLatest headline
Trend Hunter572026-08-15Gen Alpha Bar Soaps - Trend Hunter
Happi | Household And Personal Products Industry492026-08-26Dr. Squatch and Sister Brand Jukebox Cash In on Toy Story 5 - Happi |
Bleeding Cool News482026-08-31Dr. Squatch Reveals New Line of Sonic the Hedgehog Items - Bleeding Co
License382026-08-07Dr. Squatch and Tajín Launch Mango Tango Soap - License Global
Mshale222026-08-17Dr. Squatch | "Pit Stop" | Professor Fox Rockies Vs Phillies (XMRcpCjy
mshale.com222026-08-25Dr. Squatch | "Pit Stop" | Professor Fox Rockies Vs Phillies (MRcpCjyw
YouTube222026-08-28VECNA'S CURSE | Dr. Squatch | Stranger Things Soap Review - YouTube
Beauty Packaging192026-07-17Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026 - Beauty P
Yahoo162026-08-21Dr. Squatch Releases Limited Edition WWE Soap And Deodorant - Yahoo
The Pop Insider152026-06-19Keep Your Speed Game Clean with the Dr. Squatch Sonic Collection - The
Campaign major142026-08-31Movers & Shakers: Dr. Squatch, MasterCraft, RaceTrac and more - Campai
Marketing Dive132026-08-31Why Dr. Squatch’s first major deodorant campaign stars Megan Fox - Mar
WWD major132026-07-17Dr. Squatch Debuts Kids Personal Care Line - WWD
contentgrip.com112026-09-01Dr. Squatch and IShowSpeed build a $1M participatory contest - content
Dungeons & Dragons Fanatics112026-07-27Smell Like a Mimic With New Dr. Squatch D&D Soap - Dungeons & Dragons

Their press releases, and who picked them up

A release is counted from their own press feed or from a wire service where the brand is in the headline. A pickup is a piece in another outlet within two weeks that shares the wording. Deliberately conservative: a missed pickup makes the number smaller, a false one makes it a claim. 1 release fell outside our archive window and say so rather than counting zero.
DateReleaseSourceOutletsFirst
2026-06-05Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026™, Launchinwire:PR Newswire6 Chain Drug Review, Beauty Packaging0d
2026-05-15Dr. Squatch and Jukebox Team Up with Disney and Pixar for Toy Story 5-wire:PR Newswire5 WWD, The Pop Insider0d
2026-05-01Dr. Squatch Enters Sun Care with New SPF 30 Spray Sunscreen - PR Newswwire:PR Newswire4 Yahoo Finance, Beauty Packaging0d
2025-09-30Spirit Halloween and Dr. Squatch Bring Viral Soap Star to Life with Exwire:PR Newswire0

Who keeps writing about them

Publications that covered Dr. Squatch more than once in the latest Google News answer (2026-09-01), which is a shorter window than the all-time column in the table above. This is the shortest useful PR list there is: these desks already cover the category, so they are the ones worth a pitch. The feed gives us the publication and not the byline, so these are titles, not journalists.
Happi | Household And Personal Products Industry
Beauty Packaging
PR Newswire
Bleeding Cool News
The Pop Insider
Yahoo
Campaign USmajor outlet
Drug Store News
License Global
mshale.com
ADWEEKmajor outlet
chaindrugreview.com

Coverage by month

When the coverage landed.
2025-12 7
2026-01 1
2026-02 2
2026-03 4
2026-04 21
2026-05 15
2026-06 10
2026-07 4
2026-08 17
2026-09 4
01 Sep 2026IShowSpeed Fans Can Chase $1 Million By Barking At Dr. Squatch DisplaysMen's Journal01 Sep 2026Dr. Squatch And IShowSpeed Launch $1M Fan Contest Across Four CountriesNet Influencer01 Sep 2026IShowSpeed Teams Up With Dr. Squatch To Give Away A Million Dollarsfutureparty.com01 Sep 2026Dr. Squatch and IShowSpeed build a $1M participatory contestcontentgrip.com31 Aug 2026Dr. Squatch & IShowSpeed Team Up For $1M Global Scavenger HuntBleeding Cool News31 Aug 2026IShowSpeed and Dr. Squatch launch wild $1M giveaway that requires fans to bark, race and hunt for cashinkl31 Aug 2026IShowSpeed and Dr. Squatch launch wild $1M giveaway that requires fans to bark, race and hunt for cashThe Times of India31 Aug 2026IShowSpeed And Dr. Squatch Launch A $1 Million Competition For FansForbes31 Aug 2026Dr. Squatch and IShowSpeed launch $1M global briefcase huntCampaign US31 Aug 2026Why Dr. Squatch is investing in experiences — not ads — with IShowSpeedMarketing Dive31 Aug 2026Smell Like a Million Bucks: Dr. Squatch and IShowSpeed Are Giving Away a Total of $1 Million - and All You Have to Do Is Find ItPR Newswire28 Aug 2026GODZILLA X KONG Products: Dr. SQUATCH Unboxes? + Pub Crawling in Nottingham!YouTube27 Aug 2026Tajín, PBR, What Next? Our Top Five Dream Dr. Squatch Soap CollabsSporked26 Aug 2026Dr. Squatch Brings Happy Hour To the Shower with Pabst Blue Ribbon CollabHappi | Household And Personal Products Industry25 Aug 2026Dr. Squatch | "Pit Stop" | Professor Fox Rockies Vs Phillies (MRcpCjywMk)mshale.com21 Aug 2026Pabst Blue Ribbon and Dr. Squatch Take ‘Shower Beer’ to a New Level With Soap Made With Real BeerYahoo21 Aug 2026Dr. Squatch Launches New Pabst Blue Ribbon SoapBleeding Cool News20 Aug 2026Dr. Squatch | "Glide Test" | Professor Fox Game Hockey Canadien (Jtlk0CL8Dj)mshale.com17 Aug 2026Dr. Squatch | "Glide Test" | Professor Fox Sevilla Vs Espanyol (u5l1849gUv)mshale.com17 Aug 2026Exclusive: Jukebox by Dr. Squatch Drops Limited-Edition Disney Princess Collection With Ariel, Belle & JasmineSheKnows17 Aug 2026Dr. Squatch Releases New Tajin-Inspired Mango Tango SoapBleeding Cool News27 Jul 2026Smell Like a Mimic With New Dr. Squatch D&D SoapDungeons & Dragons Fanatics20 Jul 2026Unilever’s Dr. Squatch Enters Kids Personal CareHappi | Household And Personal Products Industry17 Jul 2026EXCLUSIVE: Dr. Squatch Enters the Kids’ Personal Care CategoryWWD17 Jul 2026Dr. Squatch Enters Kids Personal Care with Lil’ SquatchBeauty Packaging19 Jun 2026Sonic Collabs with Dr. Squatch and The WooblesLicense Global19 Jun 2026Keep Your Speed Game Clean with the Dr. Squatch Sonic CollectionThe Pop Insider19 Jun 2026Limited-Edition Tournament Soaps: Dr. Squatch Introduces 'Golden Glory' for the World Cup…Trend Hunter18 Jun 2026Dr. Squatch Reveals New Line of Sonic the Hedgehog ItemsBleeding Cool News17 Jun 2026Sonic the Hedgehog Soap From Dr. Squatch Now Availablenintendojo.com05 Jun 2026Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026™, Launching Limited-Edition Soap and Fan SweepstakesPR Newswire05 Jun 2026Dr. Squatch becomes official sponsor of FIFA World Cup 2026, launching limited-edition soap and fan sweepstakeschaindrugreview.com05 Jun 2026Dr. Squatch’s New FIFA World Cup Soap Cleans Like a ChampThe Pop Insider05 Jun 2026Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026Beauty Packaging01 Jun 2026Megan Fox Is The New Face Of Men’s Grooming Brand Dr. Squatchmaxim.com21 May 2026Movers & Shakers: Dr. Squatch, MasterCraft, RaceTrac and moreCampaign US20 May 2026Dr. Squatch Releases Soap Bar with Vought InternationalHappi | Household And Personal Products Industry18 May 2026Dr. Squatch and Sister Brand Jukebox Cash In on Toy Story 5Happi | Household And Personal Products Industry15 May 2026Dr. Squatch Isn’t Playing Around with ‘Toy Story 5’ SoapThe Pop Insider15 May 2026Jukebox, Dr. Squatch Team Up to Debut ‘Toy Story 5’ CollectionWWD15 May 2026Jukebox, Dr. Squatch Team Up to Debut ‘Toy Story 5’ CollectionYahoo15 May 2026Dr. Squatch and Jukebox Team Up with Disney and Pixar for Toy Story 5-Inspired Soap and DeodorantPR Newswire11 May 2026Dr. Squatch moves into sun care with mineral SPF 30 sprayWorld Aerosols10 May 2026Dr. Squatch and Vought International Introduce the First ‘Civilian-Safe’ Version of Compound VLicense Global10 May 2026Unilever’s Dr. Squatch Expands Into Sun CareHappi | Household And Personal Products Industry08 May 2026Smell Like THE BOYS with Dr. Squatch’s New ‘Compound V’ Scented SoapNerdist07 May 2026Supe up Your Shower with Dr. Squatch’s The Boys SoapThe Pop Insider04 May 2026Conservative Mum Group Calls Out Megan Fox's Dr. Squatch AdsPinkNews01 May 2026Dr. Squatch Enters Sun Care with New SPF 30 Spray SunscreenPR Newswire01 May 2026Dr. Squatch Enters Sun Care with New SPF 30 Spray SunscreenYahoo Finance25 Apr 2026Woody, Buzz Lightyear, and Jessie Star in New ‘Toy Story 5’ Dr. Squatch CollectionWDW News Today21 Apr 2026This Week in Retail: Moncler's Octopus Installation Debut in Milan, Pacsun Brings Vintage Resale to Stores, Dr. Squatch Taps Megan Fox, Kering Bets Big on China, LTK Turns Gifting Into Brand StrategyRETAILBOSS | Substack21 Apr 2026Megan Fox (39) Brings Bold Energy in Leather Look While Teaching Men a Lesson in Dr. Squatch CampaignIMDb19 Apr 2026Megan Fox Leads Dr. Squatch’s First Major Deodorant Campaignnews.designrush.com17 Apr 2026Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaignReel 360 News17 Apr 2026Dr. Squatch partners with Megan FoxDrug Store News17 Apr 2026Dr. Squatch Partners with Friday BeersBeauty Packaging17 Apr 2026Dr. Squatch rewrites deodorant rules with classroom admarketingreport.one17 Apr 2026Megan Fox puts men's deodorant habits to the test as "Professor Fox" in new Dr. Squatch campaignchaindrugreview.com16 Apr 2026‘Professor’ Megan Fox and Dr. Squatch: Everything to Know About the Actress’s Latest CollabSports Illustrated Lifestyle16 Apr 2026Dr. Squatch Taps Megan Fox in a New CampaignBeauty Packaging16 Apr 2026Megan Fox Dons Skirt Suit With Ridiculously Bold Neckline for Dr. SquatchtheFashionSpot15 Apr 2026Megan Fox Goes Back To School For Dr. Squatch 04/16/2026MediaPost15 Apr 2026Megan Fox Puts Men Through Deodorant School for Dr. SquatchADWEEK15 Apr 2026Why Dr. Squatch’s first major deodorant campaign stars Megan FoxMarketing Dive15 Apr 2026For Dr. Squatch, Megan Fox Teaches a Class in Odor ExcellenceMuse by Clio15 Apr 2026Megan Fox Puts Men's Deodorant Habits to the Test as "Professor Fox" in New Dr. Squatch CampaignPR Newswire15 Apr 2026Megan Fox takes charge as Professor Fox in Dr. Squatch’s new deodorant campaignCampaign US14 Apr 2026Unilever Buys Dr. Squatch for $1.5B — Not Just for Soap, But for What’s Behind ItDealroom10 Apr 2026Megan Fox’s Leather Jacket’s Neckline Dips So Low for Dr. SquatchYahoo09 Apr 2026Megan Fox Is the New Head Professor at Dr. Squatch—Yes, You Read That CorrectlySports Illustrated Lifestyle27 Mar 2026Jukebox by Dr. Squatch Partners with Nader Sisters for Women’s Care CampaignGlobal Cosmetics News24 Mar 2026Nader Sisters Strip Down For ‘Naked Ambition’ Campaign With Jukebox By Dr. SquatchYahoo24 Mar 2026Jukebox by Dr. Squatch taps the Nader sisters to usher in next chapterDrug Store News24 Mar 2026Nader Sisters Work with Dr. Squatch for Women’s Personal Care LineLicense Global06 Feb 2026Dr. Squatch x Trojan Soap: The "Bricc'd Up" Magnum Bar is backMashable02 Feb 2026Dr. Squatch Overhauls Men's Odor Protection with New Invisible Glide and Spray DeodorantsYahoo Finance29 Jan 2026Dr. Squatch Introduces Two New Deodorant OptionsBeauty Packaging29 Dec 2025Post-acquisition, Dr. Squatch plans to become an ‘icon brand’glossy.co08 Dec 2025Dr. Squatch and Stranger Things’ Brett Gelman Take on Big Soap ConspiraciesMuse by Clio08 Dec 2025Dr. Squatch Drops Stranger Things Collection Ahead of Season FinaleHappi | Household And Personal Products Industry05 Dec 2025Dr. Squatch teams up with Target for limited-edition Not Santa men’s soapDrug Store News05 Dec 2025Dr. Squatch Enlists Stranger Things’ Murray Bauman to Expose 'Big Soap' ConspiracyADWEEK05 Dec 2025Dr. Squatch and Murray Bauman Take On ‘Big Soap’ in 'Stranger Things' Collabnews.designrush.com04 Dec 2025Target and Dr. Squatch Introduce Kris K. from Target's Limited-Edition "Not Santa" SoapTarget Corporation
Explain the data

last 9 months measured 2026-09-01

The site itself1 chapter
What they lean on to be believed
Claims that appeared and disappeared this week1 item
What Dr. Squatch started and stopped saying on their own pages since the previous snapshot. A claim that appears was decided in a meeting months ago, so it is the earliest look you get at where the positioning is going.
  • Sustainablenew/pages/sustainability
What Dr. Squatch leans on to be believed, and what it would take to match it. Every line is a measured number with the source next to it, not an impression: the ones that come from an ad landing page are locale-specific and say so, because a shipping threshold in one market is not a promise in another.
The promise at the top of their site, word for word: “Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...”

Every claim they make, and the pages it is on

All 2 claims we read on their own pages, not just the ones that changed this week. Weekly Changes tells you what moved; this is the standing set behind that number.

Social proof at scale

  • 32 of the 50 products we scanned carry a public rating, out of 551 products in the catalogueour catalogue scan
  • Their most-reviewed product, Final Flash Fresh, shows 113 reviews at 4.7★our catalogue scan
  • 4.76★ across the 50 products we scanned, weighted by review count. The store's own overall figure is on Benchmarkour catalogue scan
  • Trustpilot 4.1★ across every review on their profile, but 3.13★ over the 300 newest we read, 47% of the newest are unhappy, and they reply to 0%Trustpilot
  • 2 review platforms running at once: Okendo, Trustpilot. Proof is a deliberate spend for them, not a plugintech-stack scan

Guarantees and risk reversal

  • Free Shipping Over $55\",\"icon\",\"shipping\",\"30-d (as shown on drsquatch.com)their ad landing page
  • A published refund and replacement policy, not just a returns promise in the trust barcompliance scan

What they claim, and how consistently

  • Sustainable, B Corp. claims scan
  • B Corp Certifications — on 4 of 4 product pages, every one, said 474 timesclaims scan
  • Sustainable Positioning — on 0 of 4 product pages, said 1 timeclaims scan

Authority by association

  • 1 named brand collaboration: @funboycreator mapping
  • 85 press headlines across 47 publications in the window we trackGoogle News
  • Most frequent by name: Happi | Household And Personal Products Industry (6), PR Newswire (5), Beauty Packaging (5)Google News
  • 66 named creators around the brand, 4 of them appearing more than oncecreator mapping
  • Their ads point at 1 domain: drsquatch.com. The destination is part of the promiselanding-page archive
Certifications · 1 claim
B Corp
Said 474 times across the pages we read, on /products/switch, /products/engage, /products/quiet, /products/squatch-gift-card.
Positioning · 1 claim
Sustainable
Said 1 time across the pages we read, but on none of the product pages.
Counted on 22 pages we read on 2026-09-01: /, /products/switch, /products/engage, /products/quiet, /products/squatch-gift-card, /pages/sustainability, /pages/materials, /pages/impact, /pages/about, /pages/our-story, /pages/responsibility, /security, /trust, /compliance, /pricing, /legal/privacy, /privacy, /about, /enterprise, /docs, /why, /product. A claim can only be counted on a page we opened, so the coverage is the honest ceiling on every number above.
Read as a gap list too: what is not here is what they never say. No claim we found covers price, delivery, service, so those are arguments they are not making.
Team and hiring1 chapter
Team & hiring
What they are hiring for14 items
Counted on the roles in Dr. Squatch's own LinkedIn jobs list. We read the first page, so there may be more.
  • 1. Marketing4up from 3
  • 2. Sales and Business Development2
  • 3. Project Management2
  • 4. Supply Chain and Sales1
  • 5. Supply Chain1
  • 6. Information Technology1
  • 7. Design, Information Technology, and Marketing1
  • 8. Research1
Show the other 6
  • 9. Manufacturing1
  • 10. Marketing and Strategy/Planning1
  • 11. Marketing and Sales1new
  • 12. Manufacturing and Strategy/Planning1
  • 13. Business Development and Sales1
  • 14. Purchasing and Supply Chain1
Headcount and open roles from LinkedIn. Rising headcount and new roles show where they are investing.

Open roles (19)

Where the roles sit

A hiring plan is a strategy written down before the product ships. Marketing is where most of the open roles are, and 19 open roles on 422 people is 4.5 per hundred.
FunctionOpen rolesWhere
Marketing6Marina del Rey, New York
Supply Chain2Bentonville, London
Sales2London Area, Marina del Rey
Manufacturing2Brea
Project Management2Marina del Rey
Information Technology1Marina del Rey

Roles they filled since 2026-08-08

2 postings came down in 9 days. A posting that disappears is almost always filled — LinkedIn takes it down when the role closes — so this is the closest thing to seeing someone actually start. It could also have been withdrawn, which is why it says probably.
RoleFunctionWhereDays it was up
Retention & Merchandising Strategy ManagerMid-Senior level Marketing Marina del Rey, CA 16
Strategic Operations, Senior ManagerMid-Senior level Strategy/Planning Marina del Rey, CA 10
2 roles went up in the same window: Associate Director, Retention & Loyalty; Ecommerce Marketing Manager.
LinkedIn company page, 2026-08-17 against 2026-08-08. We only see what was up when we looked. A role posted and filled between two of our readings never appears here, so the count of filled roles is a floor.
Explain the data

snapshot, 2026-08-17

Week-over-week change appears from next week.
AI answers5 chapters
AI visibility & Reddit
How Dr. Squatch shows up when buyers ask an AI, and in the Reddit threads AI engines cite.
Progress since last week
Your share of AI answers
43%
▲ +7 pts
Your rank in the category
#2 of 12
unchanged
Search demand for Dr. Squatch
index 7.9
▲ +4%
Whether your moves are landing. Your AI share and category rank are the scoreboard for the actions on the Actions page; "baseline" means tracking starts from next week.
Who the AI engines recommend when a buyer asks, across 14 buyer questions and 5 engines. This is the whole category, not just Dr. Squatch.
#2
of 12
Duke Cannon ranks #2 of 12 brands in AI recommendations
Category leader: Dr. Squatch (66%). You: Duke Cannon (43%). Gap to leader: 23 points.
Ahead of 10 of 11 rivals. To climb, win the sources AI cites (see the report's "Where AI gets its answers").

Category leaderboard

#BrandShare of AI answersAvg rankSentiment
1 Dr. Squatch(Tracked rival) 66% #1.37 +22/-1
2 Duke Cannon(You, your brand) 43% #1.73 +13/-1
3 Native 20% #1.86 +8/-0
4 Dove Men+Care 17% #1.25 +7/-2
5 Every Man Jack 11% #2.75 +5/-0
6 Method 7% #1.4 +1/-0
7 Cremo 3% #2 +2/-0
8 Old Spice 3% #3 +0/-0
9 Harry's 1% #1 +0/-0
10 Bravo Sierra 0% +0/-0
11 Blu Atlas 0% +0/-0
12 Irish Spring 0% +0/-0
The category normal: across the 12 brands the engines name, the median share of AI answers is 5% and the median rank when named is #1.73. Duke Cannon is at 43%, above the middle of the category. A share is only high or low against the field, and the leader is not the field.
Sentiment reads the words right around each brand mention in the AI answer: + is mentions framed positively, is mentions framed with a caveat or a drawback. Marker words only, not a read of the whole answer, and mentions that are neither are left out of both numbers.

By engine

The engines disagree, and the disagreement is the finding. "Are we visible in AI" is not one number, and most brands check the one engine they happen to have open.
#EngineDuke Cannon shareDr. SquatchAnswers
1 Gemini Search 57% 71% 14
2 Google AI Overview 43% 71% 14
3 Perplexity 43% 71% 14
4 ChatGPT Search 36% 50% 14
5 Microsoft Copilot 36% 64% 14
Sorted by where you are strongest. "Answers" is how many of the 14 questions that engine actually returned an answer for; an engine that answers fewer is a smaller sample, not a smaller market. The spread on Dr. Squatch alone is 21 percentage points between their best and worst engine.

The questions you are not in

The clusters above say which kind of question is weak. These are the questions themselves: 5 buyer questions where at least one engine answered and Duke Cannon was not named once. Sorted by how many engines answered, because a question all four answer is a bigger hole than one only Perplexity took.
5/5 engines “best men's body wash”named instead: Dove Men+Care, Method, Old Spice · cited: menshealth.com, amazon.com, gq.com use-case
5/5 engines “best soap for body odor”named instead: Dove Men+Care · cited: my.clevelandclinic.org, mayoclinic.org, reddit.com use-case
5/5 engines “best soap for sensitive skin men”named instead: Dove Men+Care, Native, Dr. Squatch · cited: yourbestdigs.com, healthline.com, reddit.com use-case
5/5 engines “Dr Squatch vs Native”named instead: Dr. Squatch, Native · cited: skinsort.com, illuminatelabs.org, hygienelab.com comparison
5/5 engines “natural deodorant that works for men”named instead: Native, Dr. Squatch, Every Man Jack · cited: menshealth.com, shopmando.com, gq.com problem
The domains after "cited" are where the engines got their answer for that question. Getting mentioned on those pages is the shortest route into the answer; the report's "Where AI gets its answers" ranks them across every question.

By question type

Your share vs Dr. Squatch across the kinds of questions buyers ask. Your weakest cluster is where to attack first.
use-case questions
Duke Cannon13%
Dr. Squatch33%
comparison questions
Duke Cannon75%
Dr. Squatch100%
problem questions
Duke Cannon40%
Dr. Squatch80%
branded questions
Duke Cannon70%
Dr. Squatch80%
Leaderboard is share of AI recommendations across 14 buyer questions and 5 engines (Google AI Overview, Perplexity, ChatGPT, Gemini). Same data as the report's AI-visibility section; every brand in the tracked category is included.
The same measurement as above, run across every category we track. Your own category first, then the rest, so a share can be read against what a share is worth in that market.

12 brands in Dr. Squatch’s category

#BrandShare of AI answersAvg rank when named
1Dr. Squatch 66%#1.37
2Duke Cannon 43%#1.73
3Native 20%#1.86
4Dove Men+Care 17%#1.25
5Every Man Jack 11%#2.75
6Method 7%#1.4
7Cremo 3%#2
8Old Spice 3%#3
9Harry's 1%#1
10Bravo Sierra 0%
11Blu Atlas 0%
12Irish Spring 0%

The other 44 categories we measure

Category, by the brands in itBrandsLeadsTheir shareMedian
Loop, Alpine, Eargasm +9 12Loop 78%16%
Wheat, Molo, Name It +9 12Wheat 0%0%
AG1, Live it Up, Amazing Grass +7 10AG1 56%10%
Klaviyo, Braze, Omnisend +7 10Klaviyo 76%19%
Fitbod, Nike Training Club, Caliber +7 10Fitbod 43%14%
Supabase, Neon, Firebase +7 10Supabase 83%9%
Zapier, n8n, Make +7 10Zapier 63%13%
TrueKatana, Kult of Athena, Musashi Swords +5 8TrueKatana 32%15%
Netlify, Vercel, Cloudflare Pages +5 8Netlify 100%42%
Calendly, Cal.com, Acuity Scheduling +3 6Calendly 93%8%
ManyChat, Chatfuel, Tidio +2 5ManyChat 100%38%
Bareen, Planetnusa 2Bareen 41%1%
blomea.eu, Jespersplanteskole 2blomea.eu 30%6%
Comfrt, Cozy Earth 2Comfrt 49%10%
Den Sidste Flaske, Vinhuset 2Den Sidste Flaske 50%10%
MEDICUBE US, Anua 2MEDICUBE US 30%16%
Ramp, Brex 2Ramp 49%29%
Sharkninja, Dreame 2Sharkninja 50%14%
Analogue 1Analogue 44%44%
Betterhelp 1Betterhelp 45%45%
Cards Against Humanity 1Cards Against Humanity 36%36%
Dbrand 1Dbrand 45%45%
edikted 1edikted 44%44%
Feastables 1Feastables 44%44%
Fitbod 1Fitbod 45%45%
Framework 1Framework 44%44%
Huel 1Huel 44%44%
Keychron 1Keychron 91%91%
Lenny 1Lenny 45%45%
Liquid Death 1Liquid Death 44%44%
Morningbrew 1Morningbrew 7%7%
MUD\WTR 1MUD\WTR 20%20%
Omni Calculator 1Omni Calculator 47%47%
Palace Skateboards 1Palace Skateboards 42%42%
Peakdesign 1Peakdesign 9%9%
Princess Polly 1Princess Polly 45%45%
rhode 1rhode 51%51%
Stüssy 1Stüssy 46%46%
Surfshark 1Surfshark 44%44%
Surreal 1Surreal 43%43%
Tldr 1Tldr 44%44%
VEED 1VEED 44%44%
White Fox Boutique US 1White Fox Boutique US 25%25%
Zapier 1Zapier 45%45%
Measured across 45 categories, 153 brands and 467 buyer questions on up to 5 engines, between 2026-08-17 and 2026-09-06. The median column is the middle brand in that category: a leader on 80% where the median is 3% is a category with one winner, the same 80% where the median is 42% is a category where everyone gets named. Categories are named by the brands in them because the data holds brands, not category labels.
Explain the data

last 11.9 years measured 2026-08-17

Inside the AI answers
The exact buyer questions we put to each AI engine, the verbatim answer, who it recommends, and the sources it cites.
Prompt"best natural soap for men"use-case
Answered by 5/5 engines · Dr. Squatch named by 4, Duke Cannon by 1
Google AI Overview said:The best natural soaps for men balance deep cleaning with skin-safe, plant-based hydration. Top choices include Dr. Squatch (popular for woodsy, cold-processed bars like Fresh Falls), Dr. Bronner's (organic, fair-trade, versatile castile bars), LATHR (heavy-grit Canadian pine tar options), and Sudsy Bear. Dr. Bronner’s Pure-Castile Bar So…
Dr. SquatchMethodDuke Cannon
Cited: reddit.com nostalgicskinco.com madvikingbeard.com amazon.com
Prompt"best men's body wash"use-case
Answered by 5/5 engines · Dr. Squatch named by 0, Duke Cannon by 0
Google AI Overview said:The best men's body wash depends on your skin type and budget. Top overall picks include Dove Men+Care for everyday moisture, Method Men for affordable plant-based care, Ursa Major Hoppin' Fresh for natural invigoration, and Salt & Stone for premium, long-lasting fragrances. Best Budget: Method Men Glacier + Granite offers a clean, plant-…
Dove Men+CareMethodOld SpiceDuke Cannon absent
Cited: menshealth.com amazon.com gq.com mensjournal.com
Prompt"Dr Squatch alternative"comparison
Answered by 5/5 engines · Dr. Squatch named by 5, Duke Cannon by 5
Google AI Overview said:Top alternatives to Dr. Squatch include Duke Cannon, Sudsy Bear, and Stirling Soap Company, which offer comparable natural ingredients, rugged masculine scents, or longer-lasting bars. To help you decide which brand fits your routine best, here is how the top contenders compare: Sudsy Bear: Frequently rated by enthusiasts as a higher-qual…
Dr. SquatchDuke CannonEvery Man JackNative
Cited: reddit.com nostalgicskinco.com clayerworld.com apartstyle.com
Prompt"Duke Cannon vs Dr Squatch"comparison
Answered by 5/5 engines · Dr. Squatch named by 5, Duke Cannon by 5
Google AI Overview said:Duke Cannon and Dr. Squatch are two popular men's soap brands with distinct differences. Duke Cannon offers massive, long-lasting, heavy-duty bars with a rugged military aesthetic. Dr. Squatch focuses on smaller, all-natural, cold-process ingredient bars with bold and unique fragrances. A single user on Reddit notes that Dr. Squatch bars…
Duke CannonDr. Squatch
Cited: reddit.com youtube.com dukecannon.com amazon.com
Prompt"is Dr Squatch worth it"branded
Answered by 5/5 engines · Dr. Squatch named by 5, Duke Cannon by 2
Google AI Overview said:Dr. Squatch soapGo to product viewer dialog for this item. costs around $7 to $10 per bar. It offers great-smelling, natural exfoliation without harsh chemical detergents. However, opinions are mixed because the bars melt fast (lasting only 1 to 2 weeks), making them quite expensive compared to standard soap. To help you decide if it fits…
Dr. SquatchDuke CannonNativeOld Spice
Cited: topcrate.com reddit.com ubuy.co.nl themodestman.com
Confidence: 5 engines across 2 markets, 14 buyer questions. Captured 2026-08-17.
Explain the data

snapshot, 2026-08-17

This is the raw evidence behind the AI-visibility score, nothing modelled, so you can verify it yourself.
Gap analysis
1
Where Duke Cannon stands, where Dr. Squatch stands, and what closes the distance. This is the only framework here where both sides are measured, because AI visibility reads the whole category at once.
43%
Duke Cannon share of AI answers
66%
Dr. Squatch share
23 pp
the gap to close
30/70
answers naming Duke Cannon
Read it this way. Of 70 answers across 5 engines and 14 buyer questions, Dr. Squatch is named in 46 and Duke Cannon in 30.
Source: AI answer engines, snapshot 2026-08-17

Which questions the gap lives in

Your weakest cluster is where to attack first: it is the one where the category leader is furthest ahead of you.
Question typeQuestionsDuke CannonDr. SquatchGap
problem240%80%40 pp
comparison475%100%25 pp
use-case613%33%20 pp
branded270%80%10 pp
Source: AI answer engines, the buyer questions grouped by theme, 2026-08-17

The negative space: questions you are absent from

5 of 5 tracked questions returned an answer that never named Duke Cannon. Each row is a concrete opening, not a metric.
Buyer questionBrands the engines did nameSources they cited
best men's body wash
use-case
Dove Men+Care, Method, Old Spice menshealth.com, amazon.com, gq.com
best soap for body odor
use-case
Dove Men+Care my.clevelandclinic.org, mayoclinic.org, reddit.com
best soap for sensitive skin men
use-case
Dove Men+Care, Native, Dr. Squatch yourbestdigs.com, healthline.com, reddit.com
Dr Squatch vs Native
comparison
Dr. Squatch, Native skinsort.com, illuminatelabs.org, hygienelab.com
natural deodorant that works for men
problem
Native, Dr. Squatch, Every Man Jack menshealth.com, shopmando.com, gq.com
Source: AI answer engines, questions where only one of you is named, 2026-08-17
2

Share of AI answers

Classic share of voice counts mentions in media. This counts recommendations in AI answers, split by engine. Most brands measure the one engine they happened to open.
The headline. Every Man Jack is recommended in 29% of Perplexity answers and 0% of Microsoft Copilot answers. Same category, same questions, same week, 29 percentage points apart. "Are we visible in AI" is not one number.
Source: AI answer engines, the same questions engine by engine, 2026-08-17

Share by engine

BrandGoogle AI OverviewPerplexityChatGPT SearchGemini SearchMicrosoft CopilotSpread
Dr. SquatchTracked rival 71%71%50%71%64% 21 pp
Duke CannonYou 43%43%36%57%36% 21 pp
Native 14%21%21%29%14% 15 pp
Dove Men+Care 14%14%14%21%21% 7 pp
Every Man Jack 7%29%14%7%0% 29 pp
Method 14%0%7%14%0% 14 pp
Old Spice 0%0%7%0%7% 7 pp
Cremo 0%0%0%14%0% 14 pp
Harry's 7%0%0%0%0% 7 pp
Answers per engine: Google AI Overview 14, Perplexity 14, ChatGPT Search 14, Gemini Search 14, Microsoft Copilot 14. Percentages are of the answers that engine actually returned.
What this does not say: "named in an answer" is presence, not endorsement. A brand can be named as the expensive option. Sentiment is measured separately and is a marker-word heuristic, not a reading of the answer.
3

Category Entry Points

Ehrenberg-Bass argues brands are not chosen by segment but retrieved by situation: the cue that starts the search decides who comes to mind. The buyer questions we already ask the engines are exactly those cues.
5
entry points tracked
3
theirs alone
0
contested
2
nobody owns
Why this beats a segment chart. Nobody wakes up as a demographic. They wake up unable to sleep, or standing in a loud bar. Each row below is one of those moments, and the brands listed are the ones an engine actually retrieves when it happens.

Every entry point, and who owns it

Entry pointTypeWho gets retrievedStatus
best men's body wash
via menshealth.com, amazon.com, gq.com
use-case Dove Men+Care, Method, Old Spice Open
best soap for body odor
via my.clevelandclinic.org, mayoclinic.org, reddit.com
use-case Dove Men+Care Open
best soap for sensitive skin men
via yourbestdigs.com, healthline.com, reddit.com
use-case Dove Men+Care, Native, Dr. Squatch Dr. Squatch alone
Dr Squatch vs Native
via skinsort.com, illuminatelabs.org, hygienelab.com
comparison Dr. Squatch, Native Dr. Squatch alone
natural deodorant that works for men
via menshealth.com, shopmando.com, gq.com
problem Native, Dr. Squatch, Every Man Jack Dr. Squatch alone
Source: AI answer engines, questions where only one of you is named, 2026-08-17
The 2 open entry points are the cheapest ground on this page. No incumbent has to be displaced; the engines simply have nothing confident to say yet.
4

Citation authority map

In an answer-engine market, the source the engine cites is the shelf your product sits on. This maps the shelves: which domains get cited, on how many questions, by how many engines.
684
citations counted
228
distinct domains cited
10%
held by reddit.com alone
14
questions reddit.com appears on
The finding. reddit.com is cited 70 times, 10% of every citation in the category, across 14 questions and 4 engines. One more blog post on your own domain does not move that. Being present on reddit.com does.
Source: AI answer engines, the domains they cited in their answers, 2026-08-17

The shelves, by authority

DomainCitationsQuestionsEnginesShare of all citations
reddit.com70144 10%
menshealth.com3274 5%
amazon.com30113 4%
nostalgicskinco.com2174 3%
walmart.com2073 3%
youtube.com1833 3%
skinsort.com1743 2%
dukecannon.com1622 2%
theblackstuff.com1473 2%
gq.com1254 2%
mensjournal.com1163 2%
goodhealthacademy.com962 1%
esquire.com842 1%
dapperyankee.com833 1%
illuminatelabs.org822 1%

The individual pages that decide answers

Domain-level authority is an average. These are the specific URLs the engines pull from.
There is no standard name for this analysis yet. That is a disadvantage for search and an advantage for whoever defines it. It is closest to a share-of-voice study run on citations rather than coverage.
Explain the data
When Duke Cannon is named it ranks 1.73 on average, against 1.37 for Dr. Squatch — so this is not a ranking problem, it is a presence problem.
Their growth playbook
Case studies published about Dr. Squatch by their vendors and agencies. These reveal the tools, channels and tactics behind their growth, and the numbers they are willing to show off.
splitbase.com Dr. Squatch Adds $800,000+/Month in Revenue Through Conversion Optimization
  • ‍ Our full-service landing page & optimization services start at $7500/month Start here - what do you need the most help with?
  • We've increased RPU by 18% and site-wide conversions by 26.8%".
  • $0 - $10,000 $10,000 - $50,000 $50,000 - $100,000 $100,000+ 3/3 Confirm Information Thanks for taking the time to answer a few questions Please enter your information below and we will be in touch within 24 hours.
  • Take the 3-min CRO Assessment → Services Full-Site A/B Testing & Conversion Optimization Landing Page Design & Optimization Data-Driven Web Design Case Studies Podcast Resources Swipe Files Blog Swipe Files Contact Get Proposal Dr.
raindrop.agency Case Study: Raindrop + Dr. Squatch | Raindrop Agency Since 2017 we have been able to partner with Dr. Squatch to 30X their sales and create an amazing brand in the process.
  • With more than 120 million views and 100,000 shares across YouTube and Facebook.
  • Squatch 30X their sales to over $100M in annual revenue and created content to launch Dr.
  • With over 300 million views and thousands of new customers!" Jack Haldrup, CEO, Dr.
tubescience.com Dr. Squatch Case Study | TubeScience How TubeScience tripled subscription for Dr. Squatch through diversified, full-funnel performance creative.
  • The results Q1 2020 Growth on Facebook 1.6x ROAS from new customers 3 New audiences 50% Increase in marketing budget What the client says “ TubeScience was recommended to us by a couple of brands we look up to and trust.
metricscart.com Dr. Squatch’s Marketing Strategy: A Data-driven Case Study Discover Dr. Squatch’s marketing strategy that enabled them to create a cult following of millions and win a $1.5 billion acquisition deal.
  • Squatch’s Marketing Strategy: What Every Brand Can Learn April Ray Published: October 17, 2025 6 minute read Share : Table of Contents When Unilever announced it was spending $1.5 billion to acquire Dr.
  • Bar soap plus shampoo, deodorant, and face wash, often priced above $60.
  • 4.8 rating 4.8 rating 4.8 rating Contact Us to Get Started Flexible plans ranging from Starter to Enterprise, starting at $300/month with no commitment – cancel anytime.
  • 1K+ subscribers and counting.
Not measured for this brand, and why
Sections are left out when the source does not exist for Dr. Squatch, rather than shown empty.
TikTok ads
No TikTok ad snapshot exists for Dr. Squatch yet. TikTok's library only covers the EU.
On Amazon
Dr. Squatch does not turn up in Amazon search for their own brand name, or the tracker has not been run for them.
On the App Store
Dr. Squatch has no App Store listing set in the config. The field is set by hand on purpose: a name search returned third-party and conference apps instead of the product.
Kvasano: competitor monitoring & market research. Weekly report, generated 2026-09-12. · Sources: every tracker behind these numbers, what it cost and when it last ran.

Every chapter here is the material behind a number on Benchmark: the ads themselves, the emails, the headlines, the pages. Click a chapter to open it. Long lists show the first 8 and say how many more there are.

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