Details
What is behind the numbers
The ads themselves, the emails they sent, the headlines they earned, the pages they publish. Every number lives on Benchmark; this is the material those numbers were counted from.
Battlecard
- They open at $1.their core products, converted to USD/drsquatch.com, 2026-09-07
- The middle of their range is $16, so that is where a normal deal lands rather than at the entry price.their core products, converted to USD/drsquatch.com, 2026-09-07
- The ladder runs to $177, a spread of $176.their core products, converted to USD/drsquatch.com, 2026-09-07
- 56% of their live ads carry a discount, so they are ready for a price fight and it is the wrong ground.their live ad creatives, 2026-09-01
- They can point to 4 published customer stories.their own site, 2026-09-07
- Their public rating is 4.77.their product pages/drsquatch.com, 2026-09-07
- Their single best-reviewed product, Final Flash Fresh, carries 113 reviews on its own. That is one product, not a site total.their product pages/drsquatch.com, 2026-09-07
Explain the data
New launches and catalogue moves
- IShowSpeed's Bundle2026-08-311 variant, from $68.00
- IShowSpeed's Bundle2026-08-311 variant, from $68.00
- IShowSpeed's Bundle2026-08-311 variant, from $30.00
- Signature Trio Set2026-08-271 variant, from $79.00
- Cologne Combo Set2026-08-271 variant, from $80.00
- FUNBOY Lounger + Poolside Bundle2026-08-271 variant, from $47.99
- Sandalwood Summit2026-08-271 variant, from $7.00
- 2-Pack Bar Soap2026-08-261 variant, from $14.00
- 1. IShowSpeed's Bundlenew
- 2. IShowSpeed's Bundlenew
- 3. IShowSpeed's Bundlenew
- 4. Signature Trio Setnew
- 5. Cologne Combo Setnew
- 6. 2-Pack Bar Soapnew
- 7. Mystery Bricc 2-Packnew
- 8. Jeffrey Bundle Productnew
Show the other 4
- 9. Mystery Bricc 2-Packnew
- 10. Summer Citrus Conditionergone
- 11. Cool Citrus Conditionergone
- 12. Coconut Castaway Conditionergone
- 1. IShowSpeed's Bundle68.00
- 2. IShowSpeed's Bundle68.00
- 3. IShowSpeed's Bundle30.00
- 4. Signature Trio Set79.00
- 5. Cologne Combo Set80.00
- 6. 2-Pack Bar Soap14.00
- 7. Mystery Bricc 2-Pack16.00
- 8. Jeffrey Bundle Product55.00
Show the other 1
- 9. Mystery Bricc 2-Pack16.00
New in the last 30 days
Explain the data
snapshot, 2026-09-01
Product satisfaction
- 1. Mimic Bricc+2487 reviews in total, 4.8★
- 2. Mango Tango+1736 reviews in total, 4.7★
- 3. Oceanside Orchard+1422 reviews in total, 4.5★
- 4. Oceanside Orchard Invisible Glide Deodorant+89 reviews in total, 5★
- 5. Mini Tajín® Clásico Bottle .35oz (+1 more sharing the same pool)+816 reviews in total, 4.6★ · shared by 2 products: Freedom Fresh 3-Pack
- 6. Mimic Bricc 3-Pack+649 reviews in total, 4.8★
- 7. Freedom Fresh 250th Anniversary+631 reviews in total, 4.7★
- 8. Oceanside Orchard Deodorant+35 reviews in total, 5★
Show the other 7
- 9. Freedom Fresh 250th Anniversary Deodorant+319 reviews in total, 4.7★
- 10. Enchanted Grape+213 reviews in total, 4.9★
- 11. Martian Melon+212 reviews in total, 5★
- 12. Sea Apple Splash+212 reviews in total, 4.9★
- 13. Coconut Castaway Spray Deodorant+210 reviews in total, 4.9★
- 14. Free Dopp Kit+17 reviews in total, 4.9★
- 15. Lil Squatch 9-Pack+113 reviews in total, 4.5★
Explain the data
snapshot, 2026-09-01
Voice of Customer
The themes, largest first
Positioning map
What the map says
| Measure | Dr. Squatch | Duke Cannon |
|---|---|---|
| Median price of a plotted product | $13.00 | $14.00 |
| Review score, weighted by how many reviews | 4.76 | 4.67 |
| Reviews behind the plotted products | 759 | 2,466 |
Price architecture
The ladder
| Band | Products | Share of range |
|---|---|---|
| $0 – $15 | 21 | 42% |
| $15 – $25 | 10 | 20% |
| $25 – $35 | 4 | 8% |
| $35 – $50 | 9 | 18% |
| $50 – $100 | 5 | 10% |
| $100+ | 1 | 2% |
Where each category sits
| Category | Variants | From | To |
|---|---|---|---|
| Other | 72 | $0.00 | $133.00 |
| Insert | 1 | $0.00 | $0.00 |
| FREE Gift! | 13 | $1.00 | $33.00 |
| Try Before You Buy | 2 | $1.00 | $26.00 |
| mws_fee_generated | 1 | $1.00 | $1.00 |
| Bar Soap | 127 | $4.00 | $120.00 |
| Car Air Freshener | 1 | $4.00 | $4.00 |
| Lip Balm | 6 | $4.00 | $8.00 |
| Deodorant | 58 | $6.33 | $144.00 |
| Total Moisture Bar Soap | 3 | $7.00 | $7.00 |
| Kit Includes | 8 | $7.00 | $13.00 |
| Bundle | 72 | $8.00 | $118.00 |
| Custom Bundle | 39 | $8.00 | $177.00 |
| Hand Soap | 7 | $8.00 | $8.00 |
| Booster | 7 | $8.00 | $25.00 |
| Shave Butter | 17 | $10.00 | $120.00 |
| Post Shave | 17 | $10.00 | $120.00 |
| Wipes | 5 | $10.00 | $12.00 |
| Hair Care | 8 | $11.00 | $26.00 |
| Toothpaste | 8 | $11.00 | $20.00 |
| Face Wash | 11 | $12.00 | $14.00 |
| Shampoo | 13 | $12.00 | $16.00 |
| Dry Lotion | 4 | $12.00 | $14.00 |
| Invisible Glide Deodorant | 13 | $13.00 | $13.00 |
| Spray Deodorant | 10 | $13.00 | $13.00 |
| Body Wash | 19 | $14.00 | $51.00 |
| Precision Deo | 3 | $14.00 | $14.00 |
| Lotion | 13 | $15.00 | $45.00 |
| Add ons | 2 | $15.00 | $15.00 |
| Exfoliating Body Wash | 2 | $15.00 | $15.00 |
| Full & Thick Shampoo | 3 | $16.00 | $16.00 |
| Trimmer | 5 | $16.00 | $70.00 |
| Beard Oil | 2 | $16.00 | $16.00 |
| Conditioner | 10 | $17.00 | $17.00 |
| Beard Oil & Cologne | 4 | $18.00 | $18.00 |
| TikTok Bundle | 8 | $20.00 | $77.00 |
| Sunscreen | 2 | $20.00 | $20.00 |
| Gift Card | 5 | $20.00 | $100.00 |
| Subscription Contents | 2 | $22.00 | $36.00 |
| Box Bundle | 1 | $27.55 | $27.55 |
| Deodorant Flask | 2 | $30.00 | $30.00 |
| Hair Care Kit | 1 | $33.00 | $33.00 |
| Swag | 1 | $35.00 | $35.00 |
| Lounger | 1 | $50.00 | $50.00 |
| Cologne | 6 | $59.00 | $59.00 |
| Safety Razor | 1 | $70.00 | $70.00 |
Strategy canvas
The numbers behind the curve
| Factor | What it measures | Dr. Squatch | Duke Cannon |
|---|---|---|---|
| Range breadth | how many products the buyer can choose between | 551 | 163 |
| Price level | median price across every variant, higher means positioned dearer | $16.00 | $11.00 |
| Weight of proof | total reviews carried across the range | 733 | 2,466 |
| Review score | weighted average of those reviews | 4.76 | 4.67 |
| Published pages | the content moat: pages either brand has put online | 2,358 | 330 |
| In stock right now | share of variants a buyer can actually buy today | 92% | 87% |
What is working
964d running
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73d running
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65d running
64d running
59d running
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44d running
37d running
36d runningExplain the data
live now, oldest 32 months, creative sample from 2026-08-17 (27 days ago)
Where they send traffic
Explain the data
live now, oldest 32 months, creative sample from 2026-08-17 (27 days ago) measured 2026-09-01
What their ads are made of
Recurring hooks
Explain the data
live now, oldest 32 months, creative sample from 2026-08-17 (27 days ago) measured 2026-09-01
Their ad ideas
Explain the data
measured 2026-09-01
Google Ads
Messaging house
| Brand | Leads with |
|---|---|
| Duke CannonYou | “Duke Cannon hails from a simpler time. A time when the term handyman was redundant. A time when chivalry and patriotism weren’t considered old- fashioned. A time when you never put the word salad next to bar.” |
| Dr. SquatchTracked rival | “Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...” |
The pillars: what each brand claims
| Claim type | Duke Cannon | Dr. Squatch |
|---|---|---|
| Positioning | nothing found | Sustainable |
| Certifications | nothing found | B Corp |
The floor: what you can actually prove
Creative testing matrix
Median days live, by format and offer
| Format | No offer | With offer | Still live after 90 days |
|---|---|---|---|
| dynamic 8 ads |
57 d 6 ads |
96 d 2 ads |
1 |
| video 35 ads |
55 d 12 ads |
62 d 23 ads |
6 |
| image 6 ads |
39 d 3 ads |
65 d 3 ads |
2 |
| carousel 1 ad |
48 d 1 ad |
– 0 ads |
0 |
Customer journey
The path, stage by stage
| Stage | What we see | Where it comes from |
|---|---|---|
| DiscoveryHow someone first hears of them | 52 podcast episodes mention them | Apple Podcasts |
| 66 creators in the ads and posts we sampled | their ads and organic social | |
| ConsiderationWhat they say to someone who is looking | Their most repeated ad angle: video is their most used ad format, 70% of what they run | Meta's ad library |
| EvaluationWhat a buyer checks before deciding | 32 products carry a public rating | their storefront |
| Range from $1 to $100 | their published prices | |
| PurchaseWhat it takes to get the first order | Cheapest price on any page $1 | their published prices |
| Welcome offer: 20% off | their signup flow | |
| RetentionWhat happens after the first order | They run Klaviyo for email | their own homepage |
How much they publish
- 1. /blogs/blog/best-sunscreen-for-men3 locales
- 2. /blogs/blog/can-you-use-shampoo-as-body-wash3 locales
- 3. /blogs/blog/hair-types-men3 locales
- 4. /blogs/blog/how-to-apply-deodorant3 locales
- 5. /blogs/blog/how-to-apply-hair-conditioner3 locales
- 6. /blogs/blog/how-to-get-thicker-hair-men3 locales
- 7. /blogs/blog/how-to-use-body-wash3 locales
- 8. /blogs/blog/is-it-better-to-shave-wet-or-dry3 locales
Show the other 8
- 9. /blogs/blog/is-sweating-good-for-you3 locales
- 10. /blogs/blog/masculine-scents3 locales
- 11. /blogs/blog/spray-deodorant-vs-stick3 locales
- 12. /blogs/blog/types-of-deodorant3 locales
- 13. /collections/hand-soap3 locales
- 14. /pages/ishowspeed-million-dollar-mission3 locales
- 15. /products/6-pack-bar-soap-free-man-shelf-13 locales
- 16. /products/fresh-falls-car-air-freshener-2-pack3 locales
- 1. /blogs/blog/best-sunscreen-for-men
- 2. /blogs/blog/can-you-use-shampoo-as-body-wash
- 3. /blogs/blog/hair-types-men
- 4. /blogs/blog/how-to-apply-deodorant
- 5. /blogs/blog/how-to-apply-hair-conditioner
- 6. /blogs/blog/how-to-get-thicker-hair-men
- 7. /blogs/blog/how-to-use-body-wash
- 8. /blogs/blog/is-it-better-to-shave-wet-or-dry
New content this week
Everything they have indexed
Show the other 142
Show the other 142
Show the other 20
Show the other 142
Explain the data
snapshot, 2026-09-01
What they posted this week
- 1. Top 3 ways to make your soap last LONGER 💪1786032221Instagram · 751 likes and comments
- 2. “Fart Math” 🎤: @ismocomedy Your soap is a joke! Upgrade your personal1785869832Instagram · 14,419 likes and comments
- 3. Today’s freebie: Wood Barrel Bourbon Deodorant Flask 🥃 ☀️Squatchfest1785772922Instagram · 1,158 likes and comments
- 4. Today’s freebie: Bricc House 🏡 ☀️Squatchfest Day 3/5☀️ Take your favo1785686522Instagram · 737 likes and comments
- 5. NEW LIMITED EDITION DROP! Tropical heat meets tangy zest with Mango Ta1786118572Instagram · 3,212 likes and comments
- 6. Today’s freebie: Coastal Mist Deodorant Flask 🌊 🏁 Squatchfest Grand1785859268Instagram · 1,177 likes and comments
- 7. NEW LIMITED EDITION DROP! Tropical heat meets tangy zest with Mango Ta1786118480Facebook · 80 likes and comments
- 8. Top 3 ways to make your soap last LONGER 💪1786032462Facebook · 39 likes and comments
Show the other 3
- 9. Today’s freebie: Coastal Mist Deodorant Flask 🌊 🏁 Squatchfest Grand1785859315Facebook · 50 likes and comments
- 10. Today’s freebie: Wood Barrel Bourbon Deodorant Flask 🥃 ☀️Squatchfest1785772832Facebook · 42 likes and comments
- 11. Today’s freebie: Bricc House 🏡 ☀️Squatchfest Day 3/5☀️ Take your favo1785686433Facebook · 36 likes and comments
- Instagram6 posts
- Facebook5 posts







What people are saying
Explain the data
last 7 days measured 2026-08-08
Their email programme
On TikTok
Explain the data
last 2 months measured 2026-08-17
On YouTube
- Join My Book + Lotion Club 📚2026-08-15Dr. Squatch · 32,103 views
- HOW DO YOU LIKE DEM APPLES? 👀2026-08-15Dr. Squatch · 8,483 views
- The First Day Of School Is TOO Easy2026-08-14Dr. Squatch · 41,434 views
- The soap is so satisfying 🤩2026-08-13Dr. Squatch · 21,238 views
- Dr. Squatch Vs Other Brands2026-08-12Dr. Squatch · 16,580 views
- Come Clean with Dr. Squatch: The Tuna Car 🐟2026-08-11Dr. Squatch · 18,630 views
- Dr. Squatch2026-08-14The First Day Of School Is TOO Easy
Biggest videos
Biggest shorts
Who is making it
Explain the data
last 12 months measured 2026-08-17
Who creates for them
| Creator | Where | Organic | Followers | Exclusive to them |
|---|---|---|---|---|
| @ixchelmijangoscosmetics | 5 | – | Not seen with another brand | |
| @squatchpinesfamilycampground | 2 | – | Not seen with another brand | |
| @usadailydeals2026 | 2 | – | Not seen with another brand | |
| @sustainable_gadgets | 2 | – | Not seen with another brand | |
| @lukemmedeiros | tiktok | 1 | 135k | Not seen with another brand |
| @ismocomedy | 1 | – | Not seen with another brand | |
| @josephgarcia.wav | 1 | – | Not seen with another brand | |
| @daegenasfaha | 1 | – | Not seen with another brand | |
| @based_drsquatch | tiktok | 1 | 89 | Not seen with another brand |
| @dr.sqatch_addict | tiktok | 1 | 732 | Not seen with another brand |
| @zilldealz | tiktok | 1 | 3k | Not seen with another brand |
| @itzlogansoaps | tiktok | 1 | 28 | Not seen with another brand |
| @whyhatevito | tiktok | 1 | 3k | Not seen with another brand |
| @cstark033 | tiktok | 1 | 69 | Not seen with another brand |
| @objectobject | 1 | – | Not seen with another brand | |
| @donttellcomedy | 1 | – | Not seen with another brand | |
| @ridgeinthefridge69 | tiktok | 1 | 75 | Not seen with another brand |
| @suppwire | 1 | – | Not seen with another brand | |
| @markie_devo | 1 | – | Not seen with another brand | |
| @joanapter | 1 | – | Not seen with another brand | |
| @organized_chaos_chronicles | 1 | – | Not seen with another brand | |
| @shave_nation | 1 | – | Not seen with another brand | |
| @coremeganfox | 1 | – | Not seen with another brand | |
| @flatstanleywashere | 1 | – | Not seen with another brand | |
| @andrewmay | 1 | – | Not seen with another brand | |
| @snack_time_tommy | 1 | – | Not seen with another brand | |
| @thesheltonzone | 1 | – | Not seen with another brand | |
| @miggy_gtzz | 1 | – | Not seen with another brand | |
| @devanshsethi | 1 | – | Not seen with another brand | |
| @apriljackson | 1 | – | Not seen with another brand | |
| @triciabooneshelby | 1 | – | Also: Native | |
| @cindywarrenhobbs | 1 | – | Not seen with another brand | |
| @kolespears | 1 | – | Not seen with another brand | |
| @bigdealoutlet.pocatello | 1 | – | Not seen with another brand | |
| @mariaabrahamwatson | 1 | – | Not seen with another brand | |
| @otterandoakwv | 1 | – | Not seen with another brand | |
| @dawngaylor | 1 | – | Also: Native | |
| @gabriellemignault | 1 | – | Not seen with another brand | |
| @jehanstrouse | 1 | – | Also: Native | |
| @angelamariedepietro | 1 | – | Not seen with another brand | |
| @simpsonhardwareandsports | 1 | – | Not seen with another brand | |
| @katetietje | 1 | – | Not seen with another brand | |
| @jeffmitchell | 1 | – | Also: Native | |
| @philipgiles | 1 | – | Not seen with another brand | |
| @jasondavid | 1 | – | Not seen with another brand | |
| @jodyturton | 1 | – | Not seen with another brand | |
| @fueledforlife | 1 | – | Not seen with another brand | |
| @allenyenni | 1 | – | Not seen with another brand | |
| @vosman42 | 1 | – | Not seen with another brand | |
| @grove_gifts | 1 | – | Not seen with another brand | |
| @walmart_philadelphia_5891 | 1 | – | Not seen with another brand | |
| @t045tcorp | 1 | – | Not seen with another brand | |
| @underground.lensman.media | 1 | – | Not seen with another brand | |
| @captainchrisflint | 1 | – | Not seen with another brand | |
| @gailvonhendricks | 1 | – | Also: Native | |
| @benngehman | 1 | – | Also: Native | |
| @farmshareusa | 1 | – | Not seen with another brand | |
| @victoriahaffer | 1 | – | Not seen with another brand | |
| @joeywade | 1 | – | Not seen with another brand | |
| @nathaliesabbagh | 1 | – | Not seen with another brand | |
| @dndwizards | 1 | – | Not seen with another brand | |
| @samsclubhighwayaustin | 1 | – | Not seen with another brand | |
| @license.india | 1 | – | Not seen with another brand | |
| @hhhomeandhardware | 1 | – | Not seen with another brand | |
| @asdf8bh | 1 | – | Not seen with another brand | |
| @bear1.810 | 1 | – | Not seen with another brand |
Explain the data
measured 2026-09-01
On podcasts
Explain the data
last 10.2 years measured 2026-09-01
Brand mentions
Most-engaged mentions
Explain the data
last 24 days measured 2026-08-17
Press coverage they earned
- IShowSpeed Fans Can Chase $1 Million By Barking At Dr. Squatch DisplaysMen's JournalTue, 01 Sep 2026
- Dr. Squatch And IShowSpeed Launch $1M Fan Contest Across Four CountriesNet InfluencerTue, 01 Sep 2026
- IShowSpeed Teams Up With Dr. Squatch To Give Away A Million Dollarsfutureparty.comTue, 01 Sep 2026
- Dr. Squatch and IShowSpeed build a $1M participatory contestcontentgrip.comTue, 01 Sep 2026
- Dr. Squatch & IShowSpeed Team Up For $1M Global Scavenger HuntBleeding Cool NewsMon, 31 Aug 2026
- IShowSpeed and Dr. Squatch launch wild $1M giveaway that requires fans to…inklMon, 31 Aug 2026
- IShowSpeed and Dr. Squatch launch wild $1M giveaway that requires fans to…The Times of IndiaMon, 31 Aug 2026
- IShowSpeed And Dr. Squatch Launch A $1 Million Competition For FansForbesMon, 31 Aug 2026
Who covers them
| Outlet | 90 days | All time | Last | Latest headline |
|---|---|---|---|---|
| Trend Hunter | 5 | 7 | 2026-08-15 | Gen Alpha Bar Soaps - Trend Hunter |
| Happi | Household And Personal Products Industry | 4 | 9 | 2026-08-26 | Dr. Squatch and Sister Brand Jukebox Cash In on Toy Story 5 - Happi | |
| Bleeding Cool News | 4 | 8 | 2026-08-31 | Dr. Squatch Reveals New Line of Sonic the Hedgehog Items - Bleeding Co |
| License | 3 | 8 | 2026-08-07 | Dr. Squatch and Tajín Launch Mango Tango Soap - License Global |
| Mshale | 2 | 2 | 2026-08-17 | Dr. Squatch | "Pit Stop" | Professor Fox Rockies Vs Phillies (XMRcpCjy |
| mshale.com | 2 | 2 | 2026-08-25 | Dr. Squatch | "Pit Stop" | Professor Fox Rockies Vs Phillies (MRcpCjyw |
| YouTube | 2 | 2 | 2026-08-28 | VECNA'S CURSE | Dr. Squatch | Stranger Things Soap Review - YouTube |
| Beauty Packaging | 1 | 9 | 2026-07-17 | Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026 - Beauty P |
| Yahoo | 1 | 6 | 2026-08-21 | Dr. Squatch Releases Limited Edition WWE Soap And Deodorant - Yahoo |
| The Pop Insider | 1 | 5 | 2026-06-19 | Keep Your Speed Game Clean with the Dr. Squatch Sonic Collection - The |
| Campaign major | 1 | 4 | 2026-08-31 | Movers & Shakers: Dr. Squatch, MasterCraft, RaceTrac and more - Campai |
| Marketing Dive | 1 | 3 | 2026-08-31 | Why Dr. Squatch’s first major deodorant campaign stars Megan Fox - Mar |
| WWD major | 1 | 3 | 2026-07-17 | Dr. Squatch Debuts Kids Personal Care Line - WWD |
| contentgrip.com | 1 | 1 | 2026-09-01 | Dr. Squatch and IShowSpeed build a $1M participatory contest - content |
| Dungeons & Dragons Fanatics | 1 | 1 | 2026-07-27 | Smell Like a Mimic With New Dr. Squatch D&D Soap - Dungeons & Dragons |
Their press releases, and who picked them up
| Date | Release | Source | Outlets | First |
|---|---|---|---|---|
| 2026-06-05 | Dr. Squatch Becomes Official Sponsor of FIFA World Cup 2026™, Launchin | wire:PR Newswire | 6 Chain Drug Review, Beauty Packaging | 0d |
| 2026-05-15 | Dr. Squatch and Jukebox Team Up with Disney and Pixar for Toy Story 5- | wire:PR Newswire | 5 WWD, The Pop Insider | 0d |
| 2026-05-01 | Dr. Squatch Enters Sun Care with New SPF 30 Spray Sunscreen - PR Newsw | wire:PR Newswire | 4 Yahoo Finance, Beauty Packaging | 0d |
| 2025-09-30 | Spirit Halloween and Dr. Squatch Bring Viral Soap Star to Life with Ex | wire:PR Newswire | 0 | – |
Who keeps writing about them
Coverage by month
Explain the data
last 9 months measured 2026-09-01
What they lean on to be believed
- Sustainablenew/pages/sustainability
Every claim they make, and the pages it is on
Social proof at scale
- 32 of the 50 products we scanned carry a public rating, out of 551 products in the catalogueour catalogue scan
- Their most-reviewed product, Final Flash Fresh, shows 113 reviews at 4.7★our catalogue scan
- 4.76★ across the 50 products we scanned, weighted by review count. The store's own overall figure is on Benchmarkour catalogue scan
- Trustpilot 4.1★ across every review on their profile, but 3.13★ over the 300 newest we read, 47% of the newest are unhappy, and they reply to 0%Trustpilot
- 2 review platforms running at once: Okendo, Trustpilot. Proof is a deliberate spend for them, not a plugintech-stack scan
Guarantees and risk reversal
- Free Shipping Over $55\",\"icon\",\"shipping\",\"30-d (as shown on drsquatch.com)their ad landing page
- A published refund and replacement policy, not just a returns promise in the trust barcompliance scan
What they claim, and how consistently
- Sustainable, B Corp. claims scan
- B Corp Certifications — on 4 of 4 product pages, every one, said 474 timesclaims scan
- Sustainable Positioning — on 0 of 4 product pages, said 1 timeclaims scan
Authority by association
- 1 named brand collaboration: @funboycreator mapping
- 85 press headlines across 47 publications in the window we trackGoogle News
- Most frequent by name: Happi | Household And Personal Products Industry (6), PR Newswire (5), Beauty Packaging (5)Google News
- 66 named creators around the brand, 4 of them appearing more than oncecreator mapping
- Their ads point at 1 domain: drsquatch.com. The destination is part of the promiselanding-page archive
Team & hiring
- 1. Marketing4up from 3
- 2. Sales and Business Development2
- 3. Project Management2
- 4. Supply Chain and Sales1
- 5. Supply Chain1
- 6. Information Technology1
- 7. Design, Information Technology, and Marketing1
- 8. Research1
Show the other 6
- 9. Manufacturing1
- 10. Marketing and Strategy/Planning1
- 11. Marketing and Sales1new
- 12. Manufacturing and Strategy/Planning1
- 13. Business Development and Sales1
- 14. Purchasing and Supply Chain1
Open roles (19)
Show all 19 roles
MarketingAssociate Director, Retention & LoyaltyMarina del Rey, CAMarketingTikTok Creative ManagerMarina del Rey, CAResearchHead of R&DMarina del Rey, CAManufacturingMaintenance & Facilities ManagerBrea, CAProject ManagementAssociate Director, CommercializationMarina del Rey, CAMarketingSenior Ecommerce Marketing AssociateMarina del Rey, CAMarketing and Strategy/PlanningDigital Retail & Marketplace Merchandising Senior AssociateMarina del Rey, CAMarketingLifecycle Marketing ManagerMarina del Rey, CAMarketing and SalesEcommerce Marketing ManagerNew York, NYManufacturing and Strategy/PlanningProduction PlannerBrea, CAProject ManagementCreative Project ManagerMarina del Rey, CASales and Business DevelopmentAccount Manager, Retail Business DevelopmentMarina del Rey, CABusiness Development and SalesDigital Retail Strategy ManagerMarina del Rey, CAPurchasing and Supply ChainBuyerMarina del Rey, CAWhere the roles sit
| Function | Open roles | Where |
|---|---|---|
| Marketing | 6 | Marina del Rey, New York |
| Supply Chain | 2 | Bentonville, London |
| Sales | 2 | London Area, Marina del Rey |
| Manufacturing | 2 | Brea |
| Project Management | 2 | Marina del Rey |
| Information Technology | 1 | Marina del Rey |
Roles they filled since 2026-08-08
| Role | Function | Where | Days it was up |
|---|---|---|---|
| Retention & Merchandising Strategy ManagerMid-Senior level | Marketing | Marina del Rey, CA | 16 |
| Strategic Operations, Senior ManagerMid-Senior level | Strategy/Planning | Marina del Rey, CA | 10 |
Explain the data
snapshot, 2026-08-17
AI visibility & Reddit
Category leaderboard
By engine
The questions you are not in
By question type
12 brands in Dr. Squatch’s category
| # | Brand | Share of AI answers | Avg rank when named |
|---|---|---|---|
| 1 | Dr. Squatch | 66% | #1.37 |
| 2 | Duke Cannon | 43% | #1.73 |
| 3 | Native | 20% | #1.86 |
| 4 | Dove Men+Care | 17% | #1.25 |
| 5 | Every Man Jack | 11% | #2.75 |
| 6 | Method | 7% | #1.4 |
| 7 | Cremo | 3% | #2 |
| 8 | Old Spice | 3% | #3 |
| 9 | Harry's | 1% | #1 |
| 10 | Bravo Sierra | 0% | – |
| 11 | Blu Atlas | 0% | – |
| 12 | Irish Spring | 0% | – |
The other 44 categories we measure
| Category, by the brands in it | Brands | Leads | Their share | Median |
|---|---|---|---|---|
| Loop, Alpine, Eargasm +9 | 12 | Loop | 78% | 16% |
| Wheat, Molo, Name It +9 | 12 | Wheat | 0% | 0% |
| AG1, Live it Up, Amazing Grass +7 | 10 | AG1 | 56% | 10% |
| Klaviyo, Braze, Omnisend +7 | 10 | Klaviyo | 76% | 19% |
| Fitbod, Nike Training Club, Caliber +7 | 10 | Fitbod | 43% | 14% |
| Supabase, Neon, Firebase +7 | 10 | Supabase | 83% | 9% |
| Zapier, n8n, Make +7 | 10 | Zapier | 63% | 13% |
| TrueKatana, Kult of Athena, Musashi Swords +5 | 8 | TrueKatana | 32% | 15% |
| Netlify, Vercel, Cloudflare Pages +5 | 8 | Netlify | 100% | 42% |
| Calendly, Cal.com, Acuity Scheduling +3 | 6 | Calendly | 93% | 8% |
| ManyChat, Chatfuel, Tidio +2 | 5 | ManyChat | 100% | 38% |
| Bareen, Planetnusa | 2 | Bareen | 41% | 1% |
| blomea.eu, Jespersplanteskole | 2 | blomea.eu | 30% | 6% |
| Comfrt, Cozy Earth | 2 | Comfrt | 49% | 10% |
| Den Sidste Flaske, Vinhuset | 2 | Den Sidste Flaske | 50% | 10% |
| MEDICUBE US, Anua | 2 | MEDICUBE US | 30% | 16% |
| Ramp, Brex | 2 | Ramp | 49% | 29% |
| Sharkninja, Dreame | 2 | Sharkninja | 50% | 14% |
| Analogue | 1 | Analogue | 44% | 44% |
| Betterhelp | 1 | Betterhelp | 45% | 45% |
| Cards Against Humanity | 1 | Cards Against Humanity | 36% | 36% |
| Dbrand | 1 | Dbrand | 45% | 45% |
| edikted | 1 | edikted | 44% | 44% |
| Feastables | 1 | Feastables | 44% | 44% |
| Fitbod | 1 | Fitbod | 45% | 45% |
| Framework | 1 | Framework | 44% | 44% |
| Huel | 1 | Huel | 44% | 44% |
| Keychron | 1 | Keychron | 91% | 91% |
| Lenny | 1 | Lenny | 45% | 45% |
| Liquid Death | 1 | Liquid Death | 44% | 44% |
| Morningbrew | 1 | Morningbrew | 7% | 7% |
| MUD\WTR | 1 | MUD\WTR | 20% | 20% |
| Omni Calculator | 1 | Omni Calculator | 47% | 47% |
| Palace Skateboards | 1 | Palace Skateboards | 42% | 42% |
| Peakdesign | 1 | Peakdesign | 9% | 9% |
| Princess Polly | 1 | Princess Polly | 45% | 45% |
| rhode | 1 | rhode | 51% | 51% |
| Stüssy | 1 | Stüssy | 46% | 46% |
| Surfshark | 1 | Surfshark | 44% | 44% |
| Surreal | 1 | Surreal | 43% | 43% |
| Tldr | 1 | Tldr | 44% | 44% |
| VEED | 1 | VEED | 44% | 44% |
| White Fox Boutique US | 1 | White Fox Boutique US | 25% | 25% |
| Zapier | 1 | Zapier | 45% | 45% |
Explain the data
last 11.9 years measured 2026-08-17
Inside the AI answers
Explain the data
snapshot, 2026-08-17
Gap analysis
Which questions the gap lives in
| Question type | Questions | Duke Cannon | Dr. Squatch | Gap |
|---|---|---|---|---|
| problem | 2 | 40% | 80% | 40 pp |
| comparison | 4 | 75% | 100% | 25 pp |
| use-case | 6 | 13% | 33% | 20 pp |
| branded | 2 | 70% | 80% | 10 pp |
The negative space: questions you are absent from
| Buyer question | Brands the engines did name | Sources they cited |
|---|---|---|
| best men's body wash use-case |
Dove Men+Care, Method, Old Spice | menshealth.com, amazon.com, gq.com |
| best soap for body odor use-case |
Dove Men+Care | my.clevelandclinic.org, mayoclinic.org, reddit.com |
| best soap for sensitive skin men use-case |
Dove Men+Care, Native, Dr. Squatch | yourbestdigs.com, healthline.com, reddit.com |
| Dr Squatch vs Native comparison |
Dr. Squatch, Native | skinsort.com, illuminatelabs.org, hygienelab.com |
| natural deodorant that works for men problem |
Native, Dr. Squatch, Every Man Jack | menshealth.com, shopmando.com, gq.com |
Category Entry Points
Every entry point, and who owns it
| Entry point | Type | Who gets retrieved | Status |
|---|---|---|---|
| best men's body wash via menshealth.com, amazon.com, gq.com |
use-case | Dove Men+Care, Method, Old Spice | Open |
| best soap for body odor via my.clevelandclinic.org, mayoclinic.org, reddit.com |
use-case | Dove Men+Care | Open |
| best soap for sensitive skin men via yourbestdigs.com, healthline.com, reddit.com |
use-case | Dove Men+Care, Native, Dr. Squatch | Dr. Squatch alone |
| Dr Squatch vs Native via skinsort.com, illuminatelabs.org, hygienelab.com |
comparison | Dr. Squatch, Native | Dr. Squatch alone |
| natural deodorant that works for men via menshealth.com, shopmando.com, gq.com |
problem | Native, Dr. Squatch, Every Man Jack | Dr. Squatch alone |
Citation authority map
The shelves, by authority
| Domain | Citations | Questions | Engines | Share of all citations |
|---|---|---|---|---|
| reddit.com | 70 | 14 | 4 | 10% |
| menshealth.com | 32 | 7 | 4 | 5% |
| amazon.com | 30 | 11 | 3 | 4% |
| nostalgicskinco.com | 21 | 7 | 4 | 3% |
| walmart.com | 20 | 7 | 3 | 3% |
| youtube.com | 18 | 3 | 3 | 3% |
| skinsort.com | 17 | 4 | 3 | 2% |
| dukecannon.com | 16 | 2 | 2 | 2% |
| theblackstuff.com | 14 | 7 | 3 | 2% |
| gq.com | 12 | 5 | 4 | 2% |
| mensjournal.com | 11 | 6 | 3 | 2% |
| goodhealthacademy.com | 9 | 6 | 2 | 1% |
| esquire.com | 8 | 4 | 2 | 1% |
| dapperyankee.com | 8 | 3 | 3 | 1% |
| illuminatelabs.org | 8 | 2 | 2 | 1% |
The individual pages that decide answers
| Page | Citations | Questions |
|---|---|---|
| The 9 Best Body Washes for Men in 2026, Tested by Grooming Editors menshealth.com | 10 | 2 |
| Squatch vs Duke Cannon? : r/Soap - Reddit reddit.com | 8 | 2 |
| 8 Best Natural Deodorants for Men 2026—Aluminum-Free ... menshealth.com | 8 | 1 |
| Best Men's Grooming Brands 2026 (Reviewed) - Mr. Hygiene mrhygiene.shop | 8 | 1 |
| Best all natural mens bar soap? - Reddit reddit.com | 7 | 3 |
| 9 Best Soaps for Men - Healthline healthline.com | 7 | 3 |
| The Best Dr. Squatch Alternative is a click away - Dapper Yankee dapperyankee.com | 7 | 2 |
| 23 Brands Like Dr Squatch for Natural Men's Grooming - Apart Style apartstyle.com | 7 | 2 |
| Best Bar Soap for Men theblackstuff.com | 6 | 4 |
| The 9 Best Bar Soaps for Men in 2025, Tested By Grooming Editors menshealth.com | 6 | 4 |
Explain the data
Their growth playbook
- Our full-service landing page & optimization services start at $7500/month Start here - what do you need the most help with?
- We've increased RPU by 18% and site-wide conversions by 26.8%".
- $0 - $10,000 $10,000 - $50,000 $50,000 - $100,000 $100,000+ 3/3 Confirm Information Thanks for taking the time to answer a few questions Please enter your information below and we will be in touch within 24 hours.
- Take the 3-min CRO Assessment → Services Full-Site A/B Testing & Conversion Optimization Landing Page Design & Optimization Data-Driven Web Design Case Studies Podcast Resources Swipe Files Blog Swipe Files Contact Get Proposal Dr.
- With more than 120 million views and 100,000 shares across YouTube and Facebook.
- Squatch 30X their sales to over $100M in annual revenue and created content to launch Dr.
- With over 300 million views and thousands of new customers!" Jack Haldrup, CEO, Dr.
- The results Q1 2020 Growth on Facebook 1.6x ROAS from new customers 3 New audiences 50% Increase in marketing budget What the client says “ TubeScience was recommended to us by a couple of brands we look up to and trust.
- Squatch’s Marketing Strategy: What Every Brand Can Learn April Ray Published: October 17, 2025 6 minute read Share : Table of Contents When Unilever announced it was spending $1.5 billion to acquire Dr.
- Bar soap plus shampoo, deodorant, and face wash, often priced above $60.
- 4.8 rating 4.8 rating 4.8 rating Contact Us to Get Started Flexible plans ranging from Starter to Enterprise, starting at $300/month with no commitment – cancel anytime.
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