Pretend you run marketing at ClickUp.
Your competitor is monday.com. Same buyers, same pitch: one place for all your team's work.
I don't work at ClickUp. But we measure monday.com against Asana and ClickUp in public, so I can sit in that chair and weigh competitor strengths and weaknesses with real numbers. The headline numbers are on the open benchmark, and the rest come from the same run, measured on 12 October 2026.
Here is what I would steal from monday.
And one number I would be glad isn't mine.
1. People rate their app like they mean it
On the US App Store, monday's app has 4.8 stars from 48,171 ratings.
ClickUp's has 4.7 from 9,882.
The stars are close. The count is not. Almost five times as many people bothered to rate monday.
Google Play says it louder: 4.7 for monday, 4.0 for ClickUp. (Google rounds the counts, but it's about 45,300 ratings against 21,300.)
2. They speak German in Germany
Meta has to show every ad that reaches people in the EU. So we pulled the full list of live ads for both.
monday had 224 live in the EU. 85 of them run in Germany and nowhere else, and 76 of those are written in German. (The other nine are in French. I have no idea either.) One opens with "Deine Konkurrenz feiert schon wieder einen Riesenerfolg." Your competition is celebrating another big win. Cheeky, and aimed straight at you.
ClickUp had 128. Not one runs in a single country. The typical ClickUp ad goes to 14 markets at once, and the ones that reach Germany are written in English.
One campaign pushed across Europe is cheaper to make. It's also easier to scroll past.
3. They let a good ad live
Same list. 26 of monday's live EU ads had been running for more than 90 days. The oldest started on 12 May.
ClickUp's oldest live ad started on 17 September. Nothing live in their EU account was older than 25 days.
Maybe ClickUp relaunched everything that day on purpose. But if nothing you can see is older than 25 days, no ad is getting the chance to prove itself. (Why days live matter: every extra day is somebody choosing to keep paying.)
And 1 they're getting wrong
Now open Trustpilot.
monday.com: 2.1 stars from 3,441 reviews. ClickUp: 4.2 from 716.
We read the 300 newest reviews for each. For monday, 200 of the 300 are one star. That's 66.7%. For ClickUp it's 39.7%.
The company that 48,171 people rate 4.8 in the App Store gets one star from two out of three of its newest Trustpilot reviewers.
So the app isn't the problem. Trustpilot reviews the company, and the most common complaint in monday's sample is customer service. One reviewer on 5 October was annoyed that a refund was prorated, after asking for it two days into the subscription.
And look at the pace. In the 30 days before we read the page, monday got 9 new reviews. ClickUp got 31.
My guess: ClickUp asks happy customers to leave a review, and monday mostly doesn't. So monday's page gets written by the angry ones. (Asana sits at 1.4. Of the three, ClickUp is the only one getting this right.)
What to do with this
From ClickUp's chair, the list writes itself. Write ads in German for Germany. Let the ones that work run past a quarter. Keep asking for reviews, because your rival's 2.1 is the easiest slide in your next sales deck.
A useful competitor read is not "they're bigger than us". It's three things you can copy and one you can point at.
You don't need to be ClickUp to do this. Pick one competitor and see what they do better than you. The first benchmark is free: one domain, measured against you, no card and no call. Start here.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.