Last updated 28 September 2026
This page covers what happens to your details when you use kvasano.com. It is written to be read, not to protect us. If anything here is unclear, write to us and we will explain it.
Kvasano is the data controller for the information described here. Contact: hey@kvasano.com.
We measure how the pages are used, and nothing else until you enter your email address. The measurement is PostHog, running in its cookieless mode: it stores nothing in your browser (no cookie, no local storage), and it cannot recognise you when you come back. What it records is which page was opened, which of our features were used on it, and the ordinary technical details any web server sees, such as browser type and approximate location derived from the IP address. PostHog processes this on our behalf on servers in the United States. There are no advertising pixels and no other third-party trackers on this site. If you never enter your email, we hold nothing that identifies you.
There are two places to enter it, and we store only what each one asks for:
| Form | What we store |
|---|---|
| The newsletter on the front page | Your email address and the time you signed up |
| The sign-up for a free benchmark | Your email address, your own domain, the competitor domains you named, the brand name, social handles, market and category you confirmed for each, the plan if you picked one, and the time you signed up. An account is opened for the address, so you can log in |
Nothing is sent until you press the last button, so a form you leave halfway stores nothing.
To send you what you signed up for, and nothing else. The newsletter is one email whenever we publish a new example report. The sign-up is your benchmark, the reports that follow if you pick a plan, and the emails that go with them, such as a confirmation or a price for extra competitors. No product news, no reminders. We do not sell your details, and we do not share them for anyone else's marketing.
Your consent, given by entering your email. You can withdraw it at any time, and withdrawing it is as easy as giving it: one email to us.
In two places, and each does a different job.
We use no other processor for this data. Apify, which we use to collect the public information that goes into the reports, never receives anything you have typed.
Until you ask us to delete it, or until two years after your last contact with us, whichever comes first.
Write to hey@kvasano.com and we will act within 30 days. If you are unhappy with how we handle it, you can complain to the Danish Data Protection Agency, Datatilsynet, at datatilsynet.dk.
This site sets one cookie, kvasano_session, when you log in. It keeps you logged in and does nothing else. The usage measurement described above sets none. A report remembers in your own browser when you have closed its panel about sources, so the panel stays closed; that note never leaves your device.
Videos in articles. A few articles show a video from YouTube. Nothing is loaded from YouTube until you press play. When you do, the video is played from YouTube's privacy-enhanced domain (youtube-nocookie.com), and YouTube, run by Google, receives your IP address and may store information in your browser under its own privacy policy. If you do not press play, YouTube receives nothing from this site.
Kvasano monitors public sources about companies: their websites, public advertising libraries, public reviews, public posts and news. A report is about a company and its market, not about anyone's private life.
One part of a report does name individuals, and it is fair that you know exactly which part and why.
A company's reach on LinkedIn often sits with the people who work there rather than with its own page. To describe that, a report can name senior employees of the company being monitored, together with their job title, their public follower count, how often they have posted under their own name, and how much engagement those posts received.
Only people who have chosen to speak publicly. A person appears only if all three of these are true: they hold a senior or outward-facing role, their audience is larger than a private circle, and they have published at least two posts of their own in the last 90 days. Everyone else is counted, never named. We do not publish contact details, and we do not collect who liked or commented on a post.
What we use, and what we do not. We read what a person has published themselves on a public professional profile. We do not use private accounts, non-public posts, or anything about someone's life outside their work.
Legal basis: legitimate interest, under Article 6(1)(f) of the GDPR. The interest is to describe how a company communicates in its market. We have weighed that against the individuals concerned and limited the processing accordingly: professional roles only, public statements only, no contact data, no audience data, and a threshold that keeps ordinary employees out.
You can object. If you are named in a Kvasano report and do not want to be, write to hey@kvasano.com. We will remove you from every report, and keep you out of future ones, without asking you to justify it. You can also ask to see what we hold about you, have it corrected, or have it deleted, exactly as described under Your rights above.
If we change this page, we change the date at the top. If the change is material and we hold your email, we will tell you.