Features

Twenty-two tools’ worth of watching, in one weekly note.

Most teams end up paying for a stack of single-purpose trackers that each see one corner. These are the twelve things we do instead, every week, on one competitor.

Check your competitor
Are we recommended by AI?
What four answer engines say about your category, and the sources they read. The engines disagree, and that is the finding.
Replaces Profound, Peec, Otterly
Free competitor audit
Their tech stack, their legal pages, the shape of their site and the press they got. Every source here is free for us to run.
Nobody else gives this away
What ads are they running?
Live ads, the hooks they repeat, how long each survives and where the traffic lands. Longevity is the only honest scoreboard.
Replaces Foreplay, MagicBrief
What do their customers complain about?
Their review text mined and grouped into themes, not just a star average. Their weakest product is your clearest opening.
Replaces ReviewTrackers, Birdeye
Where is the category talked about?
Social, Reddit, YouTube, podcasts and press in one weekly sweep, with buying intent separated from noise.
Replaces Mention, Podscan, VidIQ
What did they change this week?
Page watchers monitor URLs you already thought of. We track the shape of the whole site, so new pages surface themselves.
Replaces Visualping, Distill
Competitor tracking for SaaS
Shipping speed, adoption, uptime, pricing changes and funding. The signals that matter for software, not for shops.
Replaces Owler, Crunchbase
How much traffic do they actually get, and from where?
Visits, bounce, pages per visit and the channel mix. Including the one number your own analytics cannot show you: how many people arrive after an AI answer.
Replaces Similarweb, SEMrush
Did they change their prices?
Every price and variant, every week, with the size of each move. A quiet 8% rise is a strategy. A sitewide 30% off is a problem.
Replaces Prisync, Competera
Where do they sell besides their own site?
Listings, price, Best Seller Rank and review counts on Amazon. A channel you forgot is a channel they own.
Replaces Jungle Scout, Helium 10
Who makes content about them?
The creators in their ads and their organic feed, with the repeaters marked. A repeat creator is a paid relationship, not a fan.
Replaces Upfluence, Modash
Fourteen frameworks, filled in
Positioning maps, gap analysis, price architecture and more, built from the week's data instead of from a blank template. Every cell links to its source.
Replaces the workshop

The 11 frameworks

The last one is not a single page. Each of these is a standard strategy framework that arrives already built from the week's data, with every cell linked back to the number it came from.

Gap analysis
Where the distance between you and them is widest, ranked
Share of AI answers
Who the engines name, per question type and per engine
Positioning map
Price against the axis your buyers actually choose on
Price architecture
How their range is built, tier by tier, and where the entry point sits
Strategy canvas
What the category competes on, and where they deliberately do less
Voice of Customer
Their own reviewers, grouped into the themes that repeat
Category Entry Points
The moments buyers go looking, and who owns each one
Citation authority map
The domains the answer engines read before they answer
Messaging house
Their claims, ordered from the provable to the decorative
Creative testing matrix
Which ad angles they keep paying for, and which died
Worked examples on Loop Earplugs, rebuilt every week from the same snapshots as the report. Why they are filled in and not blank →

Two we are not building yet

Their newsletters. The source we would read is behind bot protection, and we would rather say that than show you an empty inbox.

Ad spend. We can count their ads and measure how long each runs. We cannot see what they paid, and any figure we produced would be a model, not a measurement.

Check your competitor
HomePrivacyContactExample data from a public brand, refreshed weekly. Last run 2026-08-24.