Features

Twelve things we watch, replacing twenty-two separate tools.

Most teams end up paying for a stack of single-purpose trackers that each see one corner. We do all of it every 14 days, for every competitor on your plan, and it arrives as one report.

Are we recommended by AI?
What the answer engines say about your category, and the sources they read. The engines disagree, and that is the finding.
Replaces Profound, Peec, Otterly
Free competitor benchmark
Their tech stack, their legal pages, the shape of their site and the press they got. Every source here is free for us to run.
Nobody else gives this away
What ads are they running?
Live ads, the hooks they repeat, how long each survives and where the traffic lands. Longevity is the only honest scoreboard.
Replaces Foreplay, MagicBrief
What do their customers complain about?
Their review text mined and grouped into themes, not just a star average. Their weakest product is your clearest opening.
Replaces ReviewTrackers, Birdeye
Where is the category talked about?
Social, Reddit, YouTube, podcasts and press in one sweep every 14 days, with buying intent separated from noise.
Replaces Mention, Podscan, VidIQ
What did they change?
Page watchers monitor URLs you already thought of. We track the shape of the whole site, so new pages surface themselves.
Replaces Visualping, Distill
Competitor tracking for SaaS
Shipping speed, adoption, uptime, pricing changes and funding. The measures that matter for software, not for shops.
Replaces Owler, Crunchbase
How much traffic do they actually get, and from where?
Visits, bounce, pages per visit and the channel mix. Including the one number your own analytics cannot show you: how many people arrive after an AI answer.
Replaces Similarweb, SEMrush
Did they change their prices?
Every price and variant, every 14 days, with the size of each move. A quiet 8% rise is a strategy. A sitewide 30% off is a problem.
Replaces Prisync, Competera
Where do they sell besides their own site?
Listings, who sells them and price on Amazon. A channel you forgot is a channel they own.
Replaces Jungle Scout, Helium 10
Who makes content about them?
The creators in their ads and their organic feed, with the repeaters marked. A repeat creator is often a paid relationship, not a fan.
Replaces Upfluence, Modash
Eleven frameworks, filled in
Positioning maps, gap analysis, price architecture and more, built from the latest data instead of from a blank template. Every cell links to its source.
Replaces the workshop

The eleven frameworks

Each of these is a standard strategy framework that arrives already built from the latest data, with every cell linked back to the number it came from.

Gap analysis
Where the distance between you and them is widest, ranked
Share of AI answers
Who the engines name, per question type and per engine
Positioning map
Price against the axis your buyers actually choose on
Price architecture
How their range is built, tier by tier, and where the entry point sits
Strategy canvas
What the category competes on, and where they deliberately do less
Voice of Customer
Their own reviewers, grouped into the themes that repeat
Category Entry Points
The moments buyers go looking, and who owns each one
Citation authority map
The domains the answer engines read before they answer
Messaging house
Their claims, ordered from the provable to the decorative
Creative testing matrix
Which ad angles they keep paying for, and which died
Customer journey
Not a single page but the whole path, from first hearing of them to buying again, with what we can see at each step
Each card opens the article that explains the framework. The filled-in versions are rebuilt every 14 days from the same snapshots as the report. Why they are filled in and not blank →

Across every brand we watch

Two studies built from the same ad data: where paid traffic actually lands, and which ad messages survive.

One we estimate, one we are not building yet

Ad spend, as a labelled estimate. Meta does not report spend for commercial ads. We model a range from live ads and a CPM band, label it an estimate, and anchor it in real EU reach where the DSA data exists. A tool that shows you a precise spend figure has invented it.

Their newsletters. The source we would read is behind bot protection, and we would rather say that than show you an empty inbox.

Check your competitor
First benchmark free. No card, no call.