We pull their live ads every 14 days and measure what survives. Not a swipe file you scroll, but the pattern underneath: which hooks repeat, what runs longest, and where the traffic lands.
See their ads9,096 live ads. 117 days average lifespan. 22% carry a discount.
One public consumer brand, one run every 14 days.
Nobody outside the account sees the results. But nobody keeps paying for an ad that loses. Time live is the one measure you can read from the outside that they cannot fake, and it is the one most swipe files throw away.
A hook that appears once is a test. A hook that appears dozens of times is a conclusion.
| Times used | Hook |
|---|---|
| 11× | Noise pollution got you down? |
| 5× | Anywhere you're going, any coverage you need, Loop earplugs have you covered. |
| 4× | Loud distractions getting in your way? |
| 3× | Want to spend less on your Loop earplugs? |
| 2× | Still thinking about it? |
| 2× | Yes, they really do sound as good as they look. |
Creative gets the attention, but the destination decides the conversion. This is the part almost nobody checks, and it is often where the copyable idea is.
| Destination | Ads | Share |
|---|---|---|
| product | 35 | 70% |
| collection | 7 | 14% |
| dedicated-LP | 6 | 12% |
| other | 2 | 4% |
We read public ad libraries. We cannot see spend, impressions, click-through or return, and any tool that claims to know those from the outside is modelling, not measuring.
Ad libraries show what is live now, not what was quietly killed last month. A short-lived ad is missing from the record, so read longevity as a floor.