We pull their live ads every week and measure what survives. Not a swipe file you scroll, but the pattern underneath: which hooks repeat, what runs longest, and where the traffic lands.
See their ads6,774 live ads. 71 days average lifespan. 18% carry a discount.
One public consumer brand, one weekly run.
Nobody outside the account sees the results. But nobody keeps paying for an ad that loses. Time live is the one signal you can read from the outside that they cannot fake, and it is the one most swipe files throw away.
A hook that appears once is a test. A hook that appears dozens of times is a conclusion.
| Times used | Hook |
|---|---|
| 61× | Meet the Tomorrowland x Loop Earplugs 2026 collection: The limited-edition Consciencia Blue, iconic Holographic Black, and all-new… |
| 35× | Two shades give you two ways to lose yourself in the music |
| 17× | Noise pollution got you down? |
| 15× | The range of Loop earplugs has you covered, whether you’re trying to chat in a restaurant, listen to live music or simply get a go… |
| 11× | Still thinking about it? |
| 11× | BIG NEWS! |
Creative gets the attention, but the destination decides the conversion. This is the part almost nobody checks, and it is often where the copyable idea is.
| Destination | Ads | Share |
|---|---|---|
| product | 323 | 65% |
| collection | 104 | 21% |
| dedicated-LP | 55 | 11% |
| other | 18 | 4% |
We read public ad libraries. We cannot see spend, impressions, click-through or return, and any tool that claims to know those from the outside is modelling, not measuring.
Ad libraries show what is live now, not what was quietly killed last month. A short-lived ad is missing from the record, so read longevity as a floor.