Where paid traffic actually lands

Every ad has to send the click somewhere, and that choice is made once and then repeated thousands of times. These are 1,116 live ad destinations across 23 brands, sorted by whether the page was built for the ad or just happened to be there. Measured 2026-09-07.
1,116
ad destinations across 23 brands
4%
land on a page built for the ad
18 of 23
brands build no dedicated pages at all
341
distinct pages carrying all that spend

What the click opens

A product page is written for someone who already found their way there. An ad brings someone who has seen one sentence. The gap between those two readers is what a dedicated landing page exists to close, and 96% of paid clicks never meet one.
57%20%19%
somewhere else on their site — 639 ads, 57%
a category page — 218 ads, 20%
a product page — 217 ads, 19%
a page built for the ad — 42 ads, 4%

Who builds pages for their ads

Brands with at least 5 live ads, so a share is a share. The spread is the point: this is a choice, not an industry standard.
BrandBuilt for the adLive adsShare
Peak Design 22 50 44%
Loop Earplugs 8 50 16%
Gymshark 6 50 12%
Bareen 3 50 6%
Dr. Squatch 3 50 6%
Klaviyo 0 107 0%
AG1 0 50 0%
Betterhelp 0 50 0%
Huel 0 50 0%
Keychron 0 50 0%
ManyChat 0 50 0%
Medicube 0 50 0%
OMHU CPH 0 50 0%
Princess Polly 0 50 0%
SharkNinja 0 50 0%
TLDR 0 50 0%
Wheat 0 50 0%
White Fox Boutique 0 50 0%
Zapier 0 50 0%
Surfshark 0 46 0%
Edikted 0 32 0%
VEED 0 25 0%
Vercel 0 6 0%

The pages carrying the most ads

One URL behind many ads is a page the brand has decided to bet on. It is also the page a competitor can read line by line, because it is public and it is where the money goes.
DestinationAds pointing at it
Betterhelp somewhere else on their sitehttps://www.betterhelp.com/go/ 50
Zapier somewhere else on their sitehttps://zapier.com/ 30
Surfshark somewhere else on their sitehttps://surfshark.com/quiz/emails-scanner 24
VEED somewhere else on their sitehttps://www.veed.io/ai 24
TLDR somewhere else on their sitehttps://tldr.tech/ai 23
Surfshark somewhere else on their sitehttps://surfshark.com/deal/brand/fast 20
TLDR somewhere else on their sitehttps://tldr.tech/signup 19
Keychron somewhere else on their sitehttps://www.kickstarter.com/projects/keytron/keychron-v6-ultra-hybrid-8k-magnetic-and-mechanical-keyboard 16
Peak Design a page built for the adhttps://peakdesign.com/pages/city 14
Dr. Squatch a product pagehttps://www.drsquatch.com/products/squatch-stack-exclusive-gifts-nco 14
Edikted a category pagehttps://edikted.com/collections/new-in 12
Princess Polly a category pagehttps://us.princesspolly.com/collections/new 12
Gymshark somewhere else on their sitehttps://fr.gymshark.com/ 11
Loop Earplugs a category pagehttps://www.loopearplugs.com/collections/tomorrowland-2026 11
AG1 somewhere else on their sitehttps://drinkag1.com/best-green-powder-offers 10

What this does not tell you

We read where the ad points, not what the page says. The type comes from the URL and the site’s own structure. A page that looks like a product page but was written for the ad counts as a product page here.

These are the ads running right now. A landing page built for a campaign that ended is not in the count.

Query strings are stripped. The same page with fifty different UTM codes is one page, which is the right count for “how many ads point here” and the wrong one for “how many campaigns”.

Customers’ own brands are not on this page. Only the competitors we are paid to watch.

Want this on your competitor? Check your competitor →  ·  Which ad messages survive →