Which ad messages survive

Every brand can see its own ads. Nobody can see whether a message is unusual, or how long a message normally lasts before it is replaced. These are 423 distinct messages running across 24 brands, grouped so that ads saying the same thing in different words count once, and ranked by how long each one has been allowed to keep running. Measured 2026-09-07.
423
distinct messages, from 1,123 live ads
47 days
the median message has been running this long
145 days
the top tenth run at least this long
18%
of messages carry a discount or an offer

The messages that have earned the most time

Lifespan is the only performance signal an outsider can read, and it is a real one. Nobody keeps paying to run an ad that does not work. A message a brand has kept alive for months has been tested against everything else they tried, with their money. Only messages running on at least two ads are listed, so a single long-lived ad cannot look like a campaign.
MessageDays runningAdsShare of their ads
Turns out, Zapier is just another dream employee.Zapier 951 2 4%
Want to level up your company?Zapier 852 2 4%
Zapier's version rollback, custom error notifications, and advanced Zap settings give your team a system you can really trust.Zapier 679 2 4%
Too tired to chef it up?Huel 319 3 6%
Bekommst du auch nicht genug Protein?Huel 319 2 4%
Das perfekte Mittagessen gibt’s nich… oh, warte.offerHuel 319 2 4%
Don't change your life, just change lunchofferHuel 319 2 4%
Making better food choices doesn’t have to be a massive lifestyle change.Huel 319 2 4%
The hardest part about losing weight* is staying consistentHuel 234 6 12%
Most protein shakes hit the number, then leave you hungry an hour later.Huel 230 4 8%
You already put in the work.offerHuel 230 2 4%
Meet the Keychron Q Ultra 8K Series—Keychron 228longest 232 8 16%
Not getting enough protein?offerHuel 214 2 4%
Klær som feirer barndommens magi.Wheat 204 2 4%
capsule-glazed donut for glazed donut skinMedicube 174 2 4%
You already know most convenient meals sacrifice nutrition.Huel 165longest 176 4 8%
pov: you're the best dressed guest Shop the Wedding Guest Edit online now.White Fox Boutique 153 6 12%
Still thinking about it?offerLoop Earplugs 147 2 4%
bareen Sport is designed for performance.Bareen 145 5 10%
Welcome to Club Cereza The collection to plan your euro trip around >> Shop the Club Cereza collection online nowWhite Fox Boutique 145longest 148 3 6%
Ready to upgrade your health routine?AG1 144longest 189 3 6%
That £5 ‘quick breakfast’ costs more than money.Huel 142 2 4%
One scoop.AG1 141longest 146 5 10%
Introducing: Invite Only Your event season wardrobe sortedWhite Fox Boutique 141longest 153 9 18%
That extra half hour of sleep isn’t a luxury.Huel 138 2 4%

What the ads are, and where they land

Two choices every brand makes and almost nobody benchmarks: what an ad is, and what it opens.
Ad format
dynamic 41%
video 29%
image 17%
carousel 13%
Where the click lands
somewhere else on their site 58%
a category page 19%
a product page 19%
a landing page built for the ad 4%

What this does not tell you

Lifespan is not conversion. It says a brand chose to keep paying. That is a strong signal and it is not the same as a result, and we do not have their results.

These are the ads that are live now. A message that ran for a year and was retired last month does not appear, because the ad library only shows what is running. The counts are a floor on their history, not the whole of it.

Grouping is done on wording. Two ads that say the same thing in different words count as one message; two that say different things in similar words may be grouped anyway. The threshold is set per brand and shown in each report.

Customers’ own brands are not on this page. Only the competitors we are paid to watch.

Want this on your competitor? Check your competitor →  ·  See a finished report →