Email Index · Food and drink

What food and drink brands send their subscribers

We subscribe to their newsletters and keep every email: how fast they answer a sign-up, what they give for the address, how often they send and how they write their subject lines.

2 min

from sign-up to the first email, median

2 of 4

give something for the address. Olipop: 15% off, Poppi: no offer, Graza: free shipping, Fishwife: no offer

–

emails a week, counted once a brand has 8 weeks of email

33%

of 6 emails carry a discount

BrandFirst email afterWelcome offerEmailsWith a discountSent withIn spam
Liquid Deathnothing yet–0–––
Olipop2 min15% off11 (100%)Klaviyo0
Poppi5 secno offer31 (33%)Attentive0
Graza3 minfree shipping10 (0%)Klaviyo0
Fishwife2 minno offer10 (0%)Klaviyo0
Athletic Brewingnothing yet–0–––

How they write subject lines

25

characters in the median subject line

100%

use an emoji

0%

have a number, 0% ask a question

83%

set their own preview text

Words that come back: welcome 3.

Latest emails

The 6 newest of 6 emails from all 6 brands, as of 24 Oct 2026.

6 emails