The creators in their ads and their organic feed, with the repeaters marked. A repeat creator is a paid relationship, not a fan.
Map their creators74 creators around the brand, 4 of them appearing more than once.
Production-led, not relationship-led.
Most influencer tools hand you everybody who mentioned a brand, sorted by follower count. That tells you who is loud. It does not tell you who they pay, who they keep, or which of those relationships is doing the work. The useful cut is the one between a mention and a partnership.
| Creator | Platforms | Appearances | In ads |
|---|---|---|---|
| ariesindicio | 2 | 0 | |
| adhdexplained | 2 | 0 | |
| objectobject | 2 | 0 | |
| curated.by.carema | 2 | 0 |
Once you can see the split, the copy strategy follows from it. A brand running produced creative with no recurring faces is beatable on creative volume. A brand with a stable cast has built something slower and harder to take, and going after the same creators is usually the wrong move.
We see the creators who appear in what we collect. Somebody posting outside the platforms we sweep will be missed.
Appearing in a paid ad is strong evidence of a commercial relationship, but it is evidence, not a contract. We say what we saw and where.
Follower counts are not the ranking. A creator with a small audience who appears in four of their ads matters more than one with a million who appeared once.