Every price and variant, every 14 days, with the size of each move. A quiet 8% rise is a strategy. A sitewide 30% off is a problem.
Watch their prices37 core products priced, from $14.95 to $179.75.
Median sits at $59.95. The spread is what tells you whether they are defending a premium or buying volume.
Most price watching reports an average, which is the least useful number in the range. What matters is the cheapest thing a first-time buyer can start with, and how far it sits from the product they actually want you to buy. That distance is their whole acquisition strategy, published in public.
| Product | Price |
|---|---|
| Loop Dream™ Double Tips | $14.95 |
| Mute Style Pack Essentials | $14.95 |
| Loop Engage™ Kids 2 | $29.95 |
| Full Coverage Bundle | $119.85 |
| Travel Bundle | $154.85 |
| The All-In Bundle | $179.75 |
Price is the fastest lever either of you can pull, and the only one your customers notice immediately. When theirs moves, you have days rather than months to decide whether to follow, and the report says which direction and by how much rather than that something changed.
We read published prices. Contract pricing, negotiated rates and anything behind a login are outside this.
A run where every price shifts by the same factor is reported as a currency switch and not as a price change, because that is almost always what it is.
Prices are pinned to one currency so two brands can be compared. A brand that prices differently per market is measured in the pinned one only.