For SaaS

Software leaves a public trail. Most tracking tools ignore it.

Ad libraries and review apps say nothing about a developer tool. Commits, releases, downloads, incidents, pricing pages and funding do. We read all of them every 14 days and write down what changed.

Track a SaaS competitor
First benchmark free. No card, no call.
Worked example: a public developer-tools company, 2026-10-11

, 55,288,719 downloads a week.

Status page: All Systems Operational across 64 components.

The measures, and what each one answers

MeasureThe question it answersIn the example
AdoptionIs anyone actually using it?55,288,719 / week
ReliabilityCan you sell against their uptime this quarter?No incidents

Plus the parts that are the same in any market

Funding and headline news, open roles, the questions buyers put to answer engines, and what reviewers complain about on the big software marketplaces. The B2B package swaps the retail sources for these and keeps the rest.

What this does not do

Public repositories only. A closed-source competitor leaves a much thinner trail, and we would rather tell you that up front than sell you an empty dashboard.

Downloads are not revenue and stars are not customers. They are direction, not size.

Track a SaaS competitor
First benchmark free. No card, no call.

Questions we get

What is different for SaaS?
The measures are. Instead of a product catalogue and reviews, we read changelogs, pricing pages, GitHub and npm activity, status pages and G2 review text. Shipping velocity and packaging changes are what move a software deal.
Do you track pricing changes?
Yes, page by page and plan by plan. A price or a limit that moves is one of the few competitor actions that calls for a quick response, so it is reported as a change rather than as a number in a table.
Can you see who they are hiring?
Public headcount and open roles, yes. Hiring is the hardest thing to fake and it tells you where the investment is going months before the output ships.

Related

What did they change?Are we recommended by AI?Strategy canvas, explained