For SaaS

Software leaves a public trail. Most tracking tools ignore it.

Ad libraries and review apps say nothing about a developer tool. Commits, releases, downloads, incidents, pricing pages and funding do. We read all of them weekly and write down what changed.

Track a SaaS competitor

Worked example: a public developer-tools company, 2026-08-24

141,888 stars, 96 commits in seven days, 53,106,993 downloads a week.

Status page: All Systems Operational across 64 components.

The signals, and what each one answers

Signal	The question it answers	In the example
Shipping speed	Are they accelerating or stalling?	96 commits / 7 days
Latest release	What did they just put in front of customers?	v16.3.2
Adoption	Is anyone actually using it?	53,106,993 / week
Reliability	Can you sell against their uptime this quarter?	No incidents
Packaging	How do they make you trade up?	3 tiers

Their pricing ladder, watched for movement

Plan	Price
Hobby	Free
Pro	$20/month
Enterprise	$2/month

Re-read weekly. A tier that changes price, or quietly disappears, is a strategy change.

Plus the parts that are the same in any market

Funding and headline news, hiring signals, the questions buyers put to AI engines, and what reviewers complain about on the big software marketplaces. The B2B package swaps the retail sources for these and keeps the rest.

What this does not do

Public repositories only. A closed-source competitor leaves a much thinner trail, and we would rather tell you that up front than sell you an empty dashboard.

Downloads are not revenue and stars are not customers. They are direction, not size.

Track a SaaS competitor

Questions we get

What is different for SaaS?

The signals are. Instead of a product catalogue and reviews, we read changelogs, pricing pages, GitHub and npm activity, status pages and G2 review text. Shipping velocity and packaging changes are what move a software deal.

Do you track pricing changes?

Yes, page by page and plan by plan. A price or a limit that moves is one of the few competitor actions with a same-week response, so it is reported as a change rather than as a number in a table.

Can you see who they are hiring?

Public headcount and open roles, yes. Hiring is the slowest signal to fake and it tells you where the investment is going months before the output ships.

What did they change this week?Are we recommended by AI?Strategy canvas, worked example