Free benchmark

Everything we can find on a competitor without spending a cent.

Some of our sources cost us nothing to run. So we give them away, in full, with no call and no card. Here is exactly what comes back, run on a real brand.

Benchmark a competitor

First benchmark free. No card, no call.

Worked example, 2026-10-11

10 technologies, 8/8 legal pages, 10,381 indexed URLs, 62 press hits.

One public consumer brand. One run. Nothing paid for.

1. What they are built on

Their platform, analytics, email, reviews and support stack, read straight off the page. It tells you what they invest in and, more usefully, what they have outgrown.

Technology	What it is for
Shopify	Platform
Snapchat Pixel	Ads
Google Tag Manager	Analytics
Hotjar	Analytics
Microsoft Clarity	Analytics
Klaviyo	Email/SMS
Yotpo	Reviews/Loyalty
Trustpilot	Reviews/Loyalty
Gorgias	Support
Yotpo Loyalty	Loyalty

Read from the live storefront. The dedicated tools for this one data source are priced per lookup and run into the hundreds of dollars a month.

2. Whether their legal house is in order

The pages the law expects a shop to have, and which consent platform sits on top. A gap here is a real risk for them and a real talking point for you.

8/8

required pages found

consent platforms detected

Page	Found
Privacy Policy	Yes
Terms of Service	Yes
Cookie Policy	Yes
Refund / Returns Policy	Yes
Shipping Policy	Yes
Imprint / Legal Notice	Yes
Accessibility Statement	Yes
Contact Page	Yes

Consent stack: CookieYes, Shopify Consent (native).

Read this before you use it

This checks whether the expected pages exist and which consent tool is running. It is not a legal review, and it does not test compliance with GDPR, CCPA, PIPEDA or any other regime. A page can exist and still be wrong. Treat it as a checklist, not an opinion.

3. The shape of their site

Not a page-watcher pointed at one URL you already knew about. The whole sitemap, sorted, so you can see where they are putting their effort and, from one run to the next, what appeared.

5,085

pages

3,735

blogs

840

products

705

collections

other

10,381 URLs tracked in total. From the second run onward you get the difference: what was added, what disappeared.

4. The press they got

news mentions in the tracked window, from a free feed

Dedicated press-monitoring tools charge a monthly subscription for this. The feed we read is public, so it costs us nothing and it costs you nothing.

What is not free

Ad libraries, AI-visibility runs, Reddit, TikTok, YouTube and review-text mining all cost money per run, because the data is bought. Those sit in the paid report, every 14 days.

We would rather tell you where the line is than blur it and surprise you later.

Why give it away

Because it costs us nothing, and because a free benchmark that is actually complete is a better argument than any demo. If the paid half is worth it, you will be able to tell from the free half.

Benchmark a competitor

First benchmark free. No card, no call.

Next: which brands does AI recommend in your category →

Questions we get

What does the free benchmark include?

Everything we can run without paying a data provider: their tech stack, their legal and policy pages, the shape of their site, and the press they got. It is a real run on your competitor, not a template.

What is the catch?

There is none, but there is a limit. The paid sources, such as ad libraries, answer engines, social and review text, cost money per run, so they are not in the free version. We say which ones are missing rather than leaving a gap.

How long does it take?

The free sources take about a minute to collect. It usually lands in your inbox within the hour of signing up. If the category needs a manual check, it can take a working day. A paid run takes longer, because we wait for the answer engines to reply to the same questions.