Visits, bounce, pages per visit and the channel mix. Including the one number your own analytics cannot show you: how many people arrive after an AI answer.
See their traffic4,531,469 visits in a month, up 9% on the month before.
45% arrives from search, 24% types them in directly. 0.7% arrives from an AI assistant.
Knowing a competitor is four times your size changes which fights are worth picking. Knowing that three quarters of their traffic is direct changes it again: that is a brand you cannot outbid, only outlast. The mix is the part that tells you what to do.
| Month | Visits |
|---|---|
| 2026-05 | 3,968,485 |
| 2026-06 | 4,160,954 |
| 2026-07 | 4,531,469 |
Every other tool tells you how visible a brand is inside AI answers. This tells you whether that visibility produced a visit. The two are not the same, and the gap between them is one of the few genuinely new things to measure right now.
These are estimates from a traffic panel, not their analytics. Treat the scale as approximate and the trend as the signal.
Small sites are modelled worst. Below roughly ten thousand visits a month, the numbers get noisy enough that we would rather you ignored them.
A month-over-month move under a few percent is inside the model's own error bar and means nothing.