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7 Things to Track on a Competitor's Website

See every page your competitors build, the moment it appears.

· Editorial

Page watchers monitor the URLs you already thought of. We track the shape of the whole site, so new pages surface by themselves.

Here are the seven things a Kvasano report does for Website teams, each with a real example from our public benchmarks: earplugs (Loop vs Hears) and software (monday.com vs Asana and ClickUp). Measured 25 October 2026.

1. What did they add since last time?

New pages since the last run, sorted by type: blog, landing page, collection, event.

In a real report: monday.com added 59 pages to its sitemap since 12 October.

+59new pages on monday.com since 12 October

2. What is their whole site built for?

Every indexed page sorted by type: comparison, use case, gift, quiz, landing page.

In a real report: ClickUp has 8,211 comparison pages. Loop has 48 gift pages and 48 quiz pages.

Comparison pages
ClickUp8,211
monday.com210
Asana116

3. What are they testing in public?

Test pages left in the public sitemap, often the first sign of a new offer or design.

In a real report: Loop has 17 test pages in its public sitemap.

test pages in Loop's public sitemap

4. How fast is the site for real people?

Loading speed and responsiveness for real visitors, plus the lab test, side by side.

In a real report: Hears shows its main content in 0.9 seconds for real visitors.

Main content shows, real visitors
Hears0.9s
Loop1.9s

5. How often does the homepage change?

Homepage versions in the archive and days since the last change.

In a real report: 11,827 archived versions of monday.com's homepage. The last change was 5 days ago.

11,827archived versions of monday.com's homepage

6. Every claim they make, and where

Claims, guarantees, certifications and social proof, with the pages they appear on.

In a real report: Asana makes 18 types of claim across its site.

18types of claim on Asana's site

7. Where does their search traffic come from?

Organic visits, local versions of the site, and how much rests on one page.

In a real report: Loop gets 417k free visits from Google a month across 20 local versions of its site.

417kfree Google visits a month
20local versions of Loop's site

All seven, every 14 days

Every competitor on your plan is measured every 14 days, and so is your own brand, with the same sources on both sides. Every number links to where it came from.

See it for yourself in the Website view of a real report, or start with one competitor. The first benchmark is free: one domain, measured against you, no card and no call. Start here.

Pick one competitor. See what we find.

Your first benchmark is free. One domain, measured against you, no card and no call.

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