Alex Hormozi Has 5,319 Shorts. His Long Videos Still Win

If anyone proves that shorts work, it should be Alex Hormozi.

In my count of 48 marketers on YouTube, he is the biggest account by a distance. 6,460 videos with more than 10,000 views. 1.27 billion views.

And 5,319 of those videos are shorts.

No one else on the list comes close. Gary Vaynerchuk is second with 2,976.

The shorts win the total

Let me be fair to the shorts first.

They bring in 905 million views. That is 71% of everything he gets. On their own, his shorts are 30% of all the shorts views across the whole group of 48.

So on volume, it is not close. Shorts are the bulk of Alex Hormozi on YouTube.

The long videos win per video

Now divide.

A non-short Hormozi video averages almost twice the views of a short.

"Everything else" is mostly long. Of those 365 million views, 320 million come from videos over ten minutes.

A quick caveat. Views on other people's channels are a floor in this count, since a clip channel that never names him gets missed. He gets 88% of his views on his own channels, though, so the floor does not move this comparison much.

So which one wins?

Both, depending on the question.

If the question is total reach, the shorts win, because there are almost five times as many of them.

If the question is what one video is worth, the long ones win.

One reading: shorts are a volume game, and Hormozi plays it at a scale almost nobody else in this count does. The per-video number is what you would be signing up for if you tried to copy it with a normal output. My guess is that most people copying the format copy the 5,319, not the 170,198.

And it is not just him. In the same count, Leila Hormozi's shorts average 69,195 views and her other videos 208,843.

What to do with this

When a competitor looks like they are winning with one format, split their numbers before you copy them. Count the posts, then divide. The total tells you what they are doing. The average per post tells you what it is worth.

Volume and value are two different numbers, and only one of them is visible from a quick look at a channel.

Pick one competitor and see what is already working for them. The first benchmark is free: one domain, measured against you, no card and no call. Start here.