Where a company’s reach actually lives
We measured the LinkedIn following of 20 companies and of the senior people who work at them. In 16 of the 20, the people have a bigger audience than the company page does.
Added up, that is 4,352,938 followers held by individuals against 1,968,154 held by the brand pages. If you only watch a competitor’s company page, you are watching the smaller channel.
Measured on 2026-09-08. Public LinkedIn profiles only, senior roles only, no contact details and no audience data. Nobody is named on this page.
16 of 20
companies where the people outweigh the brand page
2.2×
more reach in the people than in the pages, across all of them
76
of those people actually publish, and they are the ones worth following
Company page against its own people
The company page
Senior people who work there, added up
OMHU CPH
21.5×10 measured
Omni Calculator
8.9×32 measured
Surfshark
3.3×29 measured
Framework
2.9×169 measured
Dr. Squatch
1.8×60 measured
Loop Earplugs
1×21 measured
Betterhelp
0.8×60 measured
How this is counted, and what it is not. The orange bar adds up the followers of the senior people we could measure at each company, 1,223 people in total. Audiences overlap: the same person can follow both the brand and three of its executives, so the sum is a measure of reach and not a headcount. It is the right order of magnitude for the question “where does the attention sit”, and the wrong number for “how many people know us”. A follower count is a stock. It says how many once pressed follow, not how many are still listening. That is why the report behind this page leads on engagement per thousand followers instead, where the biggest audience is regularly the weakest one.
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