Nobody keeps paying for an ad that loses money. The paid view ranks your competitors' ads by survival, then shows the hooks, formats and landing pages behind the ones that last.
Here are the seven things a Kvasano report does for Paid advertising teams, each with a real example from our public benchmarks: earplugs (Loop vs Hears) and software (monday.com vs Asana and ClickUp). Measured 25 October 2026.
1. Which ads are worth copying?
Median lifespan, the longest runner and the share still live after 90 days. Longevity is the only honest scoreboard.
In a real report: monday.com's median ad has run 153 days. Asana's has run 7.
2. What do they keep saying?
Every analysed ad grouped into message ideas, with the share the top five cover. The creative testing matrix shows which angles they keep paying for and which died.
In a real report: Loop runs 19 distinct ideas. "Noise pollution got you down?" sits in 11 of 50 ads.
3. Where do the clicks land?
Product page, collection or a page built for the ad. The landing page says more about the funnel than the ad does.
In a real report: Hears sends 46% of its analysed ads to a dedicated landing page.
4. Which formats last longest?
Median days live for video, image and catalogue ads, side by side.
In a real report: Loop: catalogue ads 122 days, video 118, image 109.
5. How much are they spending?
A labelled estimate from live ads and a CPM band, anchored in real EU reach where the DSA data exists. Never a precise figure we cannot know.
In a real report: Loop: an estimated $3.3m on Meta to date.
6. Do they discount in ads or elsewhere?
The share of ads that carry an offer, next to the share of emails that do. It shows where they protect their price.
In a real report: 22% of Loop's ads carry an offer. 100% of its emails do.
7. How much of their traffic is bought?
Paid share of search, social and display traffic, so you see how dependent each competitor is on its ad budget.
In a real report: 81.9% of Loop's social visits are paid.
All seven, every 14 days
Every competitor on your plan is measured every 14 days, and so is your own brand, with the same sources on both sides. Every number links to where it came from.
See it for yourself in the Paid advertising view of a real report, or start with one competitor. The first benchmark is free: one domain, measured against you, no card and no call. Start here.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.