The Brand & PR view sweeps press, YouTube, TikTok, podcasts and creators in one pass, and separates earned attention from bought attention.
Here are the seven things a Kvasano report does for Brand & PR teams, each with a real example from our public benchmarks: earplugs (Loop vs Hears) and software (monday.com vs Asana and ClickUp). Measured 25 October 2026.
1. How much press do they get, and where?
Every article that names them, the publications behind it and how many sit in major outlets.
In a real report: Loop: 62 articles in 45 publications, 18 in major outlets.
2. Which journalists keep coming back?
Outlets that covered them twice or more in 90 days. Repeat coverage is a relationship, not luck.
In a real report: 11 outlets covered monday.com twice or more in 90 days.
3. Do their press releases land?
Releases on the wire, outlets per release and days to first pickup, including the releases nobody picked up.
In a real report: monday.com's median release reached 6 outlets, picked up the same day.
4. Who makes content about them?
Every creator around the brand, with the ones who appear more than once marked. A repeat creator is often a paid relationship, not a fan.
In a real report: 147 creators make content about Loop. 10 of them come back.
5. How much of the buzz is paid?
The sponsored share of YouTube videos and podcast mentions about each brand.
In a real report: 28% of the YouTube videos about Loop are sponsored. 0% of Asana's are.
6. Where are they heard?
Podcast episodes, long-form videos and Shorts that name them, with views.
In a real report: ClickUp was named in 82 podcast episodes.
7. What do they claim, and can they prove it?
Collaborations, plus a messaging house that orders each brand's claims from the provable to the decorative.
In a real report: Loop has 8 brand collaborations, from Tomorrowland to Paris Hilton.
All seven, every 14 days
Every competitor on your plan is measured every 14 days, and so is your own brand, with the same sources on both sides. Every number links to where it came from.
See it for yourself in the Brand & PR view of a real report, or start with one competitor. The first benchmark is free: one domain, measured against you, no card and no call. Start here.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.