Followers are a vanity number. The social view shows what each competitor posts, where, how often, and what it earns in views and engagement.
Here are the seven things a Kvasano report does for Social media teams, each with a real example from our public benchmarks: earplugs (Loop vs Hears) and software (monday.com vs Asana and ClickUp). Measured 25 October 2026.
1. How often do they post, and where?
Posts per month on Instagram, Facebook, TikTok and YouTube, side by side.
In a real report: ClickUp: 24 Instagram, 24 Facebook, 20 TikTok and 20 YouTube posts a month.
2. What does a post earn?
Likes and comments per post and organic engagement over the last 14 days.
In a real report: Loop averages 373 likes and comments per post. Asana averages 22.
3. How far does it reach?
Organic views over the last 14 days, so a small account with big reach shows up.
In a real report: monday.com: 1.5m organic views in 14 days.
4. Is their YouTube channel working?
Subscribers, lifetime views, views per video and the share of uploads that are Shorts.
In a real report: monday.com: 1.76bn lifetime views, 76% of its uploads are Shorts.
5. Where are their followers waiting?
Followers per channel next to posts per channel. The gaps are where an audience goes unserved.
In a real report: Asana has 288,577 Facebook followers and posted 0 times there in 30 days.
6. What do other people post about them?
Sampled TikToks and mentions, with views and the most-engaged posts.
In a real report: TikToks about Loop: 103m views sampled, a median of 56,133 per video.
7. Does social bring visitors?
Social's share of their website traffic, and how much of it is paid.
In a real report: Hears gets 30.6% of its visits from social.
All seven, every 14 days
Every competitor on your plan is measured every 14 days, and so is your own brand, with the same sources on both sides. Every number links to where it came from.
See it for yourself in the Social media view of a real report, or start with one competitor. The first benchmark is free: one domain, measured against you, no card and no call. Start here.
Pick one competitor. See what we find.
Your first benchmark is free. One domain, measured against you, no card and no call.