Product

7 Things Product Teams Should Track on Competitors

Turn your competitors' reviews into your roadmap.

· Editorial

The product view mines their reviews into themes, reads what is selling from the review stream, and tracks range, guarantees and shipping speed.

Here are the seven things a Kvasano report does for Product teams, each with a real example from our public benchmarks: earplugs (Loop vs Hears) and software (monday.com vs Asana and ClickUp). Measured 25 October 2026.

1. What do their customers complain about?

Review text grouped into themes, not just a star average. Their weakest spot is your clearest opening.

In a real report: 37% of ClickUp's G2 complaints are about the learning curve.

ClickUp, G2 complaint themes
Learning curve37%
Interface8%
Integrations8%
Price4%

2. Is it getting better or worse?

The rating of the newest reviews next to the overall rating. A drop shows here before it moves the average.

In a real report: Loop's newest Trustpilot reviews average 2.83 against 3.5 overall.

Loop, Trustpilot stars
Overall3.5
Newest2.83

3. What is actually selling?

New reviews per product per week, the closest public read on sales by product.

In a real report: Loop collects 417 new product reviews a week.

417new Loop product reviews a week

4. How do they build the range?

Products, bundles, what is sold out and the price architecture from entry point to top tier.

In a real report: Loop: 54 products, 22 of them bundles.

of Loop's 54 products are bundles

5. What do they promise?

Return window, warranty, shipping threshold and delivery promise, checked on their own pages.

In a real report: Loop and Hears both give 100 days to return.

100 daysto return, Loop and Hears

6. How are they rated where buyers look?

G2, Capterra, App Store and Google Play, with the pace of new reviews.

In a real report: ClickUp collects 85.8 new G2 reviews a week. monday.com holds 4.83 across 48,235 App Store ratings.

New G2 reviews a week
ClickUp85.8
Asana18.1
monday.com17.2

7. How fast do they ship, and how reliably?

Changelog pace, days since the last release, incidents and time to fix.

In a real report: Asana shipped 8.3 changes a month over the last 90 days.

Changes shipped a month
Asana8.3
ClickUp1

All seven, every 14 days

Every competitor on your plan is measured every 14 days, and so is your own brand, with the same sources on both sides. Every number links to where it came from.

See it for yourself in the Product view of a real report, or start with one competitor. The first benchmark is free: one domain, measured against you, no card and no call. Start here.

Pick one competitor. See what we find.

Your first benchmark is free. One domain, measured against you, no card and no call.

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